Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis
Janurdin, Hamdi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI HARGA DAN PROMOSI PADA OUTLET KOPI KENANGAN DI KOTA PEKANBARU Egim, Ash Shadiq; Fermayani, Riche; Yuliana, Liza; Janurdin, Hamdi
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5001

Abstract

This research was conducted to determine the effect of price and promotion on consumer purchases at kenangan coffee shop in pekanbaru city riau. The analysis technique used in this research is quantitative with multiple linear regression analysis. This study used 97 respondents as a research sample by conducting a survey to consumers of Kenangan Coffee Connoisseurs in Pekanbaru City Riau. The results of the study prove that the variables of Price and Promotion, partially have no effect on consumer decisions. However, simultaneously there is a significant influence or a positive and significant effect on consumer decisions at the Kenangan coffee shop in Pekanbaru City, Riau.
Co-Authors Ash Shadiq Egim Riche Fermayani Yuliana, Liza