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All Journal Jurnal Pengabdian West Science Journal Markcount Finance
Putra, Fikri Haimal
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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The Role of Brand, Product Quality, and Price on Consumer Purchase Interest in The Local Shoe Brand Aerostreet Putra, Fikri Haimal; Amala, Husni; Putri, Rezkiah Nala
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.731

Abstract

This study employs a quantitative method to measure variables related to consumer purchase interest in Aerostreet shoes. The population involves active students and the general public who have purchased the product. Samples were selected through random sampling classification from students in semesters 1-5 and the general public. Data analysis uses multiple linear regression to examine the influence of promotion, brand, and product quality on consumer purchase interest. PLS-SEM is used as an analysis tool with SMARTPLS 3.3.0, producing valid and reliable instruments. The multiple linear regression analysis results show that product quality and price significantly influence purchase interest, while the brand is not significant. Discriminant validity tests and VIF indicate model fit. Model fitness tests show that the Estimated Model is in line with the data, with an R Square of about 66.4%. Blinding tests show the model can predict about 53.8% of the variation in purchase interest. Hypothesis tests confirm the significant influence of product quality and price, while the brand is not significant. This study contributes to understanding the factors influencing consumer purchase interest in Aerostreet shoes and provides marketing strategy recommendations.
Meningkatkan Literasi dan Minat Belajar serta Membangun Kesadaran Lingkungan Pelajar di Desa Pasirbaru Kecamatan Cisolok Kabupaten Sukabumi Suherlan, Dimas; Putra, Fikri Haimal; Nisa, Gina Sahadatun; Sanulqi, Ihsan; Awwalullah, M. Shaffan; Rizaldi, Marini Putri; Munawar, Muhammad Rasyid Khair; Rizal, Nanda; Dwiansyah, Rafli; Kirana, Rosi Roro; Rohmat, Satria Rizki; Putri Ishak, Shakila Qataria; Bariqoh, Sirrie; Nurhalimah, Siti; Hia, Siti Sadarwarni; Sumarni, Sumarni; Nopiyanti, Winda; Hia, Yarman; Pauzi, Yoviar; Yuriska, Yuriska; Riany, Meutia; Hatmoko, Zulvan Dwi; K Fadhilah, Nurhidayah; Rosyidah, Dania Meida
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1214

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan oleh kelompok Kuliah Kerja Nyata (KKN) Desa Pasirbaru Universitas Nusa Putra yang dilaksanakan pada tanggal 19 Februari – 18 Maret 2024, bertempat di Desa Pasirbaru Kecamatan Cisolok Kabupaten Sukabumi telah berkontribusi bagi masyarakat, khususnya pelajar di Desa Pasirbaru. Antusiasme yang tinggi dan sikap kooperatif dari masyarakat sangat membantu keberlangsungan kegiatan KKN. Program kerja pendidikan yang digarap tidak jauh berbeda dari tema yang diangkat yakni meningkatkan literasi dan minat belajar serta membangun kesadaran lingungan melalui Kegiatan Belajar Mengajar (KBM), Lapak Baca, mengaji, pelatihan Microsoft Excel, sosialisasi kebersihan, Seminar Pendidikan, hingga kegiatan kepramukaan. Selain itu, kelompok KKN Desa Pasirbaru juga menyelenggarakan kompetisi keagamaan bagi anak-anak di Desa Pasirbaru sebagai salah satu kegiatan dalam rangkaian Gebyar Ramadan.
Co-Authors Amala, Husni Awwalullah, M. Shaffan Bariqoh, Sirrie Dwiansyah, Rafli Hatmoko, Zulvan Dwi Hia, Siti Sadarwarni Hia, Yarman K Fadhilah, Nurhidayah Kirana, Rosi Roro Munawar, Muhammad Rasyid Khair Nisa, Gina Sahadatun Nopiyanti, Winda Pauzi, Yoviar Putri Ishak, Shakila Qataria Putri, Rezkiah Nala Riany, Meutia Rizal, Nanda Rizaldi, Marini Putri Rohmat, Satria Rizki Rosyidah, Dania Meida Sanulqi, Ihsan Siti Nurhalimah Suherlan, Dimas Sumarni Sumarni Yuriska, Yuriska