Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Dimamu Jurnal Maps (Manajemen Perbankan Syariah) INTERNAL (Information System Journal)
M. Sarusu, Armansyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Celebrity Endorsement, Brand Image dan Label Halal terhadap Minat Beli pada Kopi Torabika Gilus Mix Suherman, Jajang; M. Sarusu, Armansyah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 8 No. 1 (2024)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v8i1.978

Abstract

Based on data from topbrand-award.com, from 2022 to 2023, information was obtained that Torabika Gilus Mix coffee was lower than Good Day, Indocafe and Nescafe were in fourth position. This proves that people's buying interest in Torabika Gilus Mix coffee is very low. The aim of this research is to determine the influence of celebrity endorsement, brand image and halal labels partially and simultaneously on purchasing interest in Torabika Gilus Mix coffee products in Bandung. The type of research used is descriptive quantitative methods, research methods based on the philosophy of positivism, used to research certain populations or samples, data collection using research instruments, data analysis by means of description and statistics with the aim of testing predetermined hypotheses. The research results showed that celebrity endorsement was in the very agree or very good criteria, brand image was in the very good criteria. The halal label is in the criteria of strongly agree or very good, as well as buying interest in the criteria of agree or good. It can be concluded that celebrity endorsement, brand image and halal labels partially have a significant effect on buying interest in Torabika Gilus Mix products in Bandung.
Analisis Waktu Produksi, Pengelolaan Bahan Baku, dan Kapasitas Produksi Dalam Meningkatkan Produksi Tempe Manabaya Di Sumedang Suherman, Jajang; M. Sarusu, Armansyah; Fathianti, Nella
Jurnal Dimamu Vol. 4 No. 3 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i3.1577

Abstract

Produksi tempe di Indonesia, sebagai bagian penting dari sektor industri pangan, menghadapi tantangan dalam hal efisiensi dan daya saing. Pabrik Tempe Manabaya Parakanmuncang Sumedang, yang masih mengandalkan metode manual dalam proses produksi, menghadapi isu signifikan terkait waktu produksi yang panjang dan pemborosan bahan baku. Penelitian ini bertujuan untuk mengeksplorasi potensi peningkatan efisiensi melalui analisis mendalam terhadap waktu produksi, pengelolaan bahan baku, dan kapasitas produksi tempe. Dengan memproduksi 1.920 kg tempe per minggu, Pabrik Tempe Manabaya saat ini menunjukkan tingkat produktivitas yang stabil, meski belum optimal. Melalui penerapan teknologi dan pengelolaan yang lebih efisien, pabrik dapat mengurangi biaya operasional, meningkatkan efisiensi waktu, serta memperkuat daya saing produk tempe di pasar. Peningkatan ini akan memberikan manfaat jangka panjang dalam keberlanjutan bisnis dan profitabilitas pabrik. Efisiensi produksi tempe saat ini masih tergolong moderat, dengan potensi peningkatan signifikan yang dapat meningkatkan daya saing produk tempe di pasar lokal dan nasional. Penelitian ini memberikan wawasan praktis bagi industri kecil dan menengah untuk bersaing dalam pasar global melalui penerapan teknologi inovatif dan pengelolaan sumber daya yang optimal.
Sistem Informasi Manajemen Data Penduduk Berbasis Website M. Sarusu, Armansyah; Akmila, Dyna; Wijana, Miki; Habiby, Mohammad Erdda
INTERNAL (Information System Journal) Vol. 6 No. 2 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v6i2.859

Abstract

Management is the process of planning, coordinating, directing, and controlling resources to a set goal. Population data is an important asset in planning and decision-making. Website-based information systems can increase government transparency and involve the public in the management of population data, facilitating computerized data processing so that it becomes more efficient and efficient. Research methods use qualitative methods to understand and explain phenomena in a good context. Data collection techniques include interviews, observations, documentation, library studies, and implementation. Use case and class diagrams are used to identify and describe functions or interactions between actors and systems. In running the system use three actors namely IT staff, admin and head of the hamlet. The purpose of the website is that users can obtain relevant information, make transactions, communicate, interact with administrators and other users globally and in real time. The results showed that with the creation of an information system of population deposition management in Nagreg villages can improve the efficiency in the deposition process and reduce human error, easier to obtain and update information on population data.
Co-Authors Akmila, Dyna Fathianti, Nella Habiby, Mohammad Erdda Suherman, Jajang Wijana, Miki