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All Journal International Journal of Social Science
Alyssa Edwina Imad Khalid Bakhour
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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BRAND COMMUNICATION STRATEGY OF CV INTI PERSADA IN BUILDING BRAND AWARNESS Yuni Tresnawati; Anindita, Anindita; Alyssa Edwina Imad Khalid Bakhour; Riatun, Riatun
International Journal of Social Science Vol. 4 No. 3: October 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i3.8797

Abstract

This research aims to investigate and analyze the Brand Communication Strategy implemented by CV Inti Persada in building Brand Awareness. CV Inti Persada, as the subject of the study, is a company operating in the cleaning services sector, competing with other major cleaning companies. With the increasing competition in the business landscape, understanding how brand communication strategies can influence brand awareness is key to achieving success. The study will discuss fundamental theories related to brand communication and brand awareness. The research approach to be used is qualitative, employing a case study research method and a constructive paradigm.
Co-Authors Anindita, Anindita Riatun, Riatun Yuni Tresnawati