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All Journal Jurnal Masyarakat Mengabdi Nusantara Jurnal Akademik Pengabdian Masyarakat
Nurirna Sakinah
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Etika Bisnis untuk Manajemen Usaha Pelaku UMKM di Lelamase Kartin Aprianti; Hidratul Iftar; Nur Fauziah Nabila; Nurirna Sakinah; Fayzha Oktavia; Khairunnisah Khairunnisah; Fitri Wulandari
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i1.287

Abstract

Doing business, big or small, is bound up with ethical issues. Ethics refers to what one should do morally. Umkm Socialization activities are MSMEs engaged in wood processing made from teak wood located in lelamase. Socialization activities have the aim of providing knowledge to umkm about business ethics that umkm need to have in doing business. plus umkm businesses are located in densely populated places. It is necessary to maintain ethical behavior where umkm businesses are located. the method offered to MSMEs is in the form of socialization using LEAFLETS which are carried out door to door. The material provided in the leaflet includes a discussion of (1) The Role of Ethics in doing business for MSME actors, (2) Benefits in doing business for MSME actors (3) Application of ethical principles in business in financial, marketing, production and HR activities. The results of the activity showed that MSMEs were very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
STRATEGI DIGITAL MARKETING PADA UMKM DONUTS RAINBOW SEBAGAI PENUNJANG KEGIATAN PROMOSI Ita Purnama; Hidratul Iftar; Nurirna Sakinah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5549

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economic growth of Indonesia. In the current era of technological advancement and digitalization across various sectors, MSMEs, as a type of business, have a significant impact on economic development and need to progress in the field of technology, particularly in marketing their products. The objective of this community service is to develop MSMEs in terms of digital marketing and expand their marketing networks. Donats Rainbow MSME is an example that requires assistance in digital marketing. The method used in this community service consists of four stages: survey, digital marketing socialization, digital marketing assistance, and maintenance and evaluation stages. The form of community service aims to develop and actively participate in digital marketing assistance for Donats Rainbow MSME to enable them to have an unrestricted marketing network beyond the local market.
Co-Authors Fayzha Oktavia Fitri Wulandari Hidratul Iftar Ita Purnama Kartin Aprianti Khairunnisah Khairunnisah Nur Fauziah Nabila