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All Journal Suluh: Jurnal Seni Desain Budaya Aksa : Jurnal Desain Komunikasi Visual
Yohanda, Derena Martha
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Arts Social Sciences Other

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ANALISA PROMOSI BRAND AEROSTREET PADA SOSIAL MEDIA INSTAGRAM “LOKAL TAK GENTAR” Doni Fitri, Nofria; Ghani, Oktaviana; Kusumohendrarto, Raden Hadapiningrani; Yohanda, Derena Martha
AKSA: Jurnal Desain Komunikasi Visual Vol. 8 No. 1 (2024): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v8i1.185

Abstract

In this digital era, technology is very helpful in developing several sectors in the economy such as retail (e-commerce), transportation (automated vehicles), education (online courses), health (electronic records), and social interaction (social networks/social media). Apart from helping several sectors in the economy, in this practical digital era it also really helps marketers in promoting their products through social media, for example through Instagram social media. Using Instagram social media is of course very profitable for marketers because Instagram social media doesn't require spending money. to create an Instagram account, and by utilizing social media Instagram can become a gathering place for the target market because Instagram social media has high users and popularity. With the Instagram promotion mix to attract consumer interest in buying the product. Micro, Small and Medium Enterprises (MSMEs) that use Instagram as a promotional medium is a new form of developing and utilizing Instagram in the MSME product sales sector. Instagram is used as a promotional medium because it is more profitable than several other media. One of the MSMEs that uses and utilizes Instagram as a promotional medium is Aerostreet MSMEs located in Dusun 1 Bentangan, Wonosari District, Klaten Regency, Central Java. The purpose of this analysis is to describe the use and utilization of Instagram by Aerostreet MSMEs. This study used descriptive qualitative method. The object of this research is Aerostreet MSMEs which have used Instagram as a promotional media.
Analisis Sinematografi Penggunaan Warna pada “Film AADC 2” Yohanda, Derena Martha; Baramastira, Christopher Galang Rayindra; Kusumohendrarto, Raden Hadapiningrani
SULUH: Jurnal Seni Desain Budaya Vol 8, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsuluh.v8i1.7963

Abstract

          Film dapat berfungsi sebagai media untuk menyampaikan pesan atau cerita. Salah satu elemen penting dalam pembuatan film adalah sinematografi, yang mencakup penggunaan nada (tone) dan warna. Ada Apa dengan Cinta? (AADC) merupakan film ikonik Indonesia yang meraih popularitas besar pada awal tahun 2000-an. Setelah penantian panjang, sekuel AADC? 2 dirilis dengan latar kota Yogyakarta yang kaya akan budaya. Penelitian ini mengkaji elemen nada dan warna dalam film AADC? 2 serta kesesuaiannya dengan pesan dan adegan yang ditampilkan dalam film. Penelitian ini menggunakan metode deskriptif kualitatif dengan merujuk pada teori Bruce Block dan psikologi warna menurut Mahnke. Pilihan nada dan warna dalam AADC? 2 memiliki dampak yang signifikan terhadap daya tarik visual dan berperan penting dalam menyampaikan pesan serta suasana film secara efektif.
Co-Authors Baramastira, Christopher Galang Rayindra Ghani, Oktaviana Nofria Doni Fitri Raden Hadapiningrani Kusumohendrarto