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Examining The Sales Performance Of Muslim Fashion SMEs In Central Java-Indonesia: Perspectizing Resource-Advantage (R-A) Theory Andi Setiawan; Sri Wahyuni; Rif’ah Dwi Astuti; Destine Fajar Wiedayanti; Ana Putri Nastiti; Bagus Yunianto W
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.832

Abstract

This study examines consumer behavior in the Indonesian Halal Industry, specifically in Central Java, with a focus on small and medium-sized enterprises (SMEs) in the Muslim fashion sector. The Indonesian market is highly dependent on imported halal products, making it imperative for local SMEs to take advantage of the available opportunities. The objective of this study is to investigate the entrepreneurial orientation of Muslim fashion SMEs and its alignment with market demands to achieve a competitive advantage. To bridge the gap between entrepreneurial orientation and sales performance, the concept of 'Creative Selling Resources' is proposed. Data was collected from 383 Muslim Clothing SMEs in Central Java that have been operational for at least three years. The study's findings highlight the significance of strategic orientation and resource allocation for small and medium-sized enterprises (SMEs) in the Indonesian Halal Industry. Keywords: Entrepreneurial Orientation, Creative Selling Resources, Customer Relationship Performance, Sales Performance, Resource-Advantage (R-A) Theory
Influence of Logistics Cost and Export Volume on Income Growth at PT Samudera Agencies Indonesia Semarang Branch Dewi Ayu Rachmania; Paniya; Bagus Yunianto W
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

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Abstract

The research was based on the phenomenon of high logistics costs in Indonesia. Business changes caused by the pandemic have significantly impacted the logistics sector. This research analyzes logistics costs, export volume, and income growth at PT Samudera Agencies Indonesia Semarang Branch in the endemic era. The research sample is PT Samudera Agencies Indonesia Semarang Branch. The sample was selected by using a purposive sampling technique. The analysis model used is multiple linear regression analysis. The model analysis method uses a partial test (t-test), F-test, and coefficient of determination test with the IBM SPSS 26 program. This study's results indicate that logistics costs and export volume positively influenced income growth. It means that if there is an increase in each independent variable (logistics costs and export volume), the income will also increase. The coefficient of determination value is 0.645, which means that the contribution of independent variables to dependent variables is 64.5%. In comparison, the remaining 35.5% is influenced by variables not examined in this study.   Penelitian ini didasarkan pada fenomena tingginya biaya logistik di Indonesia yang mengakibatkan pertumbuhan pendapatan pada PT Samudera Agencies Indonesia berfluktiasi setiap bulan pada tahun 2020- 2021. Perubahan dalam bisnis yang diakibatkan oleh pandemi telah membawa dampak signifikan pada sektor logistik. Penelitian ini bertujuan untuk menganalisis biaya logistik, volume ekspor dan pertumbuhan pendapatan pada PT Samudera Agencies Indonesia Cabang Semarang di era pasca pandemi. Sampel penelitian adalah PT Samudera Agencies Indonesia Cabang Semarang. Sampel dipilih dengan menggunakan teknik purposive sampling. Model analisis yang digunakan adalah analisis regresi linier berganda. Metode analisis model menggunakan uji parsial (uji t), uji f, dan uji koefisien determinasi dengan program IBM SPSS 26. Hasil penelitian ini menunjukkan bahwa baik biaya logistik maupun volume ekspor berpengaruh secara positif terhadap pertumbuhan pendapatan . Jadi artinya jika terjadi peningkatan apda setiap variabel independen (biaya logistik dan volume ekspor), maka pendapataan juga akan meningkat. Nilai koefisien determinasi sebesar 0,645 yang berarti kontribusi variabel independen terhadap variabel dependen sebesar 64,5% sedangkan sisanya sebesar 35,5% dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini.