Garuda - Garba Rujukan Digital

Examining The Sales Performance Of Muslim Fashion SMEs In Central Java-Indonesia: Perspectizing Resource-Advantage (R-A) Theory Andi Setiawan; Sri Wahyuni; Rif’ah Dwi Astuti; Destine Fajar Wiedayanti; Ana Putri Nastiti; Bagus Yunianto W
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.832

This study examines consumer behavior in the Indonesian Halal Industry, specifically in Central Java, with a focus on small and medium-sized enterprises (SMEs) in the Muslim fashion sector. The Indonesian market is highly dependent on imported halal products, making it imperative for local SMEs to take advantage of the available opportunities. The objective of this study is to investigate the entrepreneurial orientation of Muslim fashion SMEs and its alignment with market demands to achieve a competitive advantage. To bridge the gap between entrepreneurial orientation and sales performance, the concept of 'Creative Selling Resources' is proposed. Data was collected from 383 Muslim Clothing SMEs in Central Java that have been operational for at least three years. The study's findings highlight the significance of strategic orientation and resource allocation for small and medium-sized enterprises (SMEs) in the Indonesian Halal Industry. Keywords: Entrepreneurial Orientation, Creative Selling Resources, Customer Relationship Performance, Sales Performance, Resource-Advantage (R-A) Theory

Pay Later dan Perilaku Impulse Buying di Era Industri 4.0 Irin Mirrah Luthfia; Mona Inayah Pratiwi; Destine Fajar Wiedayanti; Ana Putri Nastiti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v3i2.2455

Pay later services play an important role in the era of Industry 4.0 by bringing flexibility and integrated payment convenience with the development of digital technology. The advantages and convenience offered by pay later are very appealing. Impulse buying, which refers to the sudden, spontaneous, and unplanned purchase of goods or services, often occurs due to emotional impulses, sudden desires, or external factors such as promotions or discount offers. Pay later technology is well-received by the Indonesian society, and pay later users in Indonesia are categorized as quite high (Sari, 2021). This study employed interview techniques with 10 adult women who have used pay later applications, where 80% of the respondents used the pay later method because of its convenience. The use of pay later can provide flexibility in financial management, especially if used wisely. However, individuals need to carefully consider their budget, understand the requirements and costs associated with pay later services, and limit the tendency for impulsive shopping to avoid getting trapped in an uncontrollable debt cycle. Abstrak Layanan Pay later berperan penting dalam era industri 4.0 dengan menghadirkan fleksibilitas dan kemudahan pembayaran yang terintegrasi dengan perkembangan teknologi digital. Keunggulan dan kemudahan yang ditawarkan oleh pay later sangat menarik. Impulse buying atau pembelian impulsif, yang merujuk pada pembelian barang atau layanan yang dilakukan secara tiba-tiba, spontan, dan tanpa perencanaan yang matang, sering kali terjadi karena dorongan emosional, keinginan mendadak, atau rangsangan dari faktor eksternal seperti promosi atau penawaran diskon. Teknologi pay later disambut baik oleh masyarakat Indonesia dan pengguna pay later di Indonesia berada dalam kategori cukup tinggi (Sari, 2021). Penelitian ini menggunakan Teknik wawancara kepada 10 orang wanita dewasa yang telah menggunakan aplikasi pay later dimana 80% responden menggunakan metode pay later karena kemudahannya. Penggunaan Pay later dapat memberikan fleksibilitas dalam pengelolaan keuangan, terutama jika digunakan dengan bijaksana. Namun, individu perlu mempertimbangkan secara hati-hati anggaran mereka, memahami persyaratan dan biaya yang terkait dengan layanan Pay later dan membatasi kecenderungan untuk belanja impulsif agar tidak terjebak dalam siklus hutang yang tidak terkendali.

The Moderating Role of Electronic Word of Mouth in the Relationship Between User-Generated Content and Purchase Decisions Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Irin Mirrah Luthfia; Mona Inayah Pratiwi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.970

This research is a quantitative study with an explanatory approach, namely an approach that relies on previous research for three purposes, namely: creating hypotheses, creating new variations on hypotheses that are different from previous research, and proving hypotheses. The data used in this study are primary data that researchers obtained from sources that are definitely credible in the form of Three Second customers, with a total of two hundred customers spread throughout Indonesia. The data that researchers obtained were analyzed using the innovative PLS 4.0 analysis tool. The conclusion is explained comprehensively in this section. In the first hypothesis in this article, it can be concluded that it is accepted and proven. This is because the P-values in this article are positive and below the 0.05 significance level, namely 0.007. The results mentioned by the researcher above are in line with a number of previous studies, namely. This means that better user-generated content on a product can make a larger market share, increase product recognition in the eyes of the public, and so on, which can increase Purchasing Decisions. In the following hypothesis, the Electronic-Word of Mouth variable can strengthen or moderate the influence of the User Generated Content variable on Purchasing Decisions because the same thing, namely the P-Value value, is positive and below the 0.05 significance level, namely 0.000. more significant than direct testing of 0.007. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.

Analisis Peran Diskon Barang Dalam Meningkatkan Efektivitas Pemasaran dan Kemajuan Usaha di Era E-Commerce: Penelitian Irin Mirrah Luthfia; Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2135

The development of digital technology has driven the growth of e-commerce as a major platform in modern trade activities. In increasingly competitive conditions, businesses are required to implement effective marketing strategies, one of which is through product discounts. This study aims to analyze the role of product discounts in increasing marketing effectiveness and their contribution to business progress in the e-commerce era. This study uses a quantitative approach with a descriptive associative method. Data were collected through questionnaires distributed to 120 active e-commerce businesses that have used discount strategies. The analysis techniques used include validity and reliability tests, multiple regression, and the Sobel test to examine the mediation effect. The results show that product discounts have a significant effect on marketing effectiveness (β = 0.568; p < 0.01), and marketing effectiveness has a significant effect on business progress (β = 0.612; p < 0.01). Discounts also have a direct effect on business progress (β = 0.325; p < 0.05), but the indirect effect through marketing effectiveness is proven to be stronger based on the results of the Sobel test (Z = 3.85; p < 0.001). This finding provides important implications for e-commerce business actors to be able to utilize discounts appropriately in building their business progress.

The Moderating Role of Electronic Word of Mouth in the Relationship Between User-Generated Content and Purchase Decisions Bagus Yunianto Wibowo; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Irin Mirrah Luthfia; Mona Inayah Pratiwi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.970

This research is a quantitative study with an explanatory approach, namely an approach that relies on previous research for three purposes, namely: creating hypotheses, creating new variations on hypotheses that are different from previous research, and proving hypotheses. The data used in this study are primary data that researchers obtained from sources that are definitely credible in the form of Three Second customers, with a total of two hundred customers spread throughout Indonesia. The data that researchers obtained were analyzed using the innovative PLS 4.0 analysis tool. The conclusion is explained comprehensively in this section. In the first hypothesis in this article, it can be concluded that it is accepted and proven. This is because the P-values in this article are positive and below the 0.05 significance level, namely 0.007. The results mentioned by the researcher above are in line with a number of previous studies, namely. This means that better user-generated content on a product can make a larger market share, increase product recognition in the eyes of the public, and so on, which can increase Purchasing Decisions. In the following hypothesis, the Electronic-Word of Mouth variable can strengthen or moderate the influence of the User Generated Content variable on Purchasing Decisions because the same thing, namely the P-Value value, is positive and below the 0.05 significance level, namely 0.000. more significant than direct testing of 0.007. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.

Internal Control Systems And Financial Accountability In Public Sector Enterprises Putri, Alvianita Gunawan; Musyafa Al Farizi; Eviyanti, Novitasari; Wibowo, Bagus Yunianto; Destine Fajar Wiedayanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8797

Main Purpose - This study aims to evaluate the effectiveness of the Internal Control System (ICS) in improving financial accountability, transparency, and operational efficiency in regional public enterprises. Method - The methodology used is a qualitative approach, combining interviews with key stakeholders and a systematic literature review (SLR) to assess the implementation of ICS and its impact on financial management. Main Findings - The results show that well-implemented ICS significantly contributes to improving financial accountability and transparency, as well as reducing the risk of public funds being misused. However, challenges were identified in implementing ICS, including a lack of staff training, inadequate technological infrastructure, and discrepancies between the planned budget and actual expenditures. Theory and Practical Implications - This study recommends strengthening staff training, enhancing technological infrastructure, and reinforcing internal control procedures to ensure optimal implementation of ICS. These steps are expected to improve financial governance in the public sector. Novelty - The novelty of this research lies in the approach that combines interviews with stakeholders and systematic literature review (SLR) to evaluate the implementation of the Internal Control System (SPI) in regional public companies, as well as identifying the challenges faced and providing recommendations to strengthen SPI in improving accountability and financial transparency in the public sector.

The Influence of Social Commerce Adoption and Visual Content Quality on MSME Sales Performance with Consumer Trust as a Mediating Variable: Penelitian Bagus Yunianto Wibowo; Irin Mirrah Luthfia; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4960

The rapid integration of social media and e-commerce, known as social commerce (s-commerce), has fundamentally reshaped the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This study investigates the impact of social commerce adoption and visual content quality on the sales performance of MSMEs, with consumer trust serving as a critical mediating variable. In the highly competitive digital market of 2026, MSMEs face the challenge of not only adopting new technologies but also masterfully crafting visual narratives that capture consumer attention. Utilizing a quantitative research design with a sample of 450 MSME owners in Indonesia, this study employs Structural Equation Modeling (SEM-PLS) via SmartPLS 4.0 to analyze the relationships between variables. The results indicate that both social commerce adoption and visual content quality have a significant positive direct effect on MSME sales performance. Furthermore, consumer trust is found to partially mediate these relationships, suggesting that the effectiveness of digital tools and aesthetics is heavily contingent upon the brand's ability to foster a sense of security and reliability among digital consumers. This research provides a strategic roadmap for MSME owners to prioritize high-fidelity visual assets and trust-building mechanisms within their social commerce frameworks to ensure sustainable growth in a volatile digital economy.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search