Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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All Journal Admisi dan Bisnis International Journal of Education, Vocational and Social Science
Dika Vivi Widyanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of Service Value Agility for Student Entrepreneurship Dika Vivi Widyanti; Jati Nugroho; Azizah, Azizah; Winarto, Winarto; Isnaini Nurkhayanti
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1058

Abstract

The role of higher education in fostering entrepreneurship is increasingly recognized as vital for economic development and innovation. This study investigates the impact of Service Value Agility on student entrepreneurship within the D3 Marketing Management Study Program at the Department of Business Administration, Semarang State Polytechnic (Polines). By developing a conceptual framework that examines the relationships between market orientation, entrepreneurship knowledge, service value agility, product value customization, and entrepreneurial performance, this research employs structural equation modeling (SEM) to test these hypotheses. The results indicate that both market orientation and entrepreneurship knowledge significantly enhance service value agility and product value customization, which in turn positively influence entrepreneurial performance. The findings underscore the importance of integrating practical, market-oriented approaches into higher education curriculum to enhance service agility and entrepreneurial success among students. This study contributes to the literature on entrepreneurial education and offers valuable insights for educators and policymakers aiming to cultivate successful entrepreneurs.
Techno-Entrepreneurial Relationship Marketing (TERM) to Enhance Entrepreneurial Competitiveness in Central Java Jati Nugroho; Azizah, Azizah; Isnaini Nurkhayanti; Sandi Supaya; Dika Vivi Widyanti
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1833

Abstract

Techno-Entrepreneurial Relationship Marketing (TERM) has emerged as a critical framework for enhancing the competitiveness of student entrepreneurs in Central Java. This study explores how TERM, which integrates digital technology and relationship marketing, can improve marketing performance and foster long-term competitive advantage. Using a mixed-methods approach, the research surveyed 150 student entrepreneurs across 35 districts in Central Java, assessing the impact of Information Technology Adoption, Entrepreneurial Orientation, and Interaction Proactiveness on Marketing Performance. The findings indicate that TERM significantly enhances marketing performance by enabling proactive customer engagement, rapid responsiveness, and data-driven decision-making. The integration of digital tools such as social media platforms, CRM systems, and data analytics was found to be crucial for improving customer loyalty and market positioning. The study concludes that educational institutions should incorporate TERM into their entrepreneurship curricula to better prepare students for the challenges of digital markets. This approach not only supports the development of entrepreneurial skills but also strengthens the overall competitiveness of student-led businesses, positioning them for long-term success in a rapidly evolving digital economy.
Influence of Brand Image and Perceived Health Benefits on Purchase Decisions for Organic Coconut Sugar Among End Consumers of CV Realsa Abiyyu, Fariz Muhammad; Nur Rini; Dika Vivi Widyanti
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

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Abstract

Public awareness of healthy lifestyles and organic food consumption in Indonesia continues to grow. However, CV Realsa experiences a consistent decline in domestic sales of organic coconut sugar from 2021 to 2024. This contradiction highlights a gap between rising health consciousness and actual consumer purchasing behavior. This study aims to analyze the influence of brand image and perceived health benefits on the purchase decision of organic coconut sugar among end consumers of CV Realsa, both partially and simultaneously. Data are collected from 100 respondents through a validated and reliable questionnaire using a 5-point Likert scale, and analyzed using multiple linear regression. The findings indicate that both brand image and perceived health benefits have a positive and significant effect on purchase decision.   Kesadaran masyarakat terhadap gaya hidup sehat dan konsumsi makanan organik di Indonesia terus meningkat dalam beberapa tahun terakhir. Namun, CV Realsa justru mengalami penurunan penjualan domestik gula kelapa organik secara konsisten dari tahun 2021 hingga 2024. Kontradiksi ini menunjukkan adanya kesenjangan antara meningkatnya kesadaran akan kesehatan dan perilaku pembelian konsumen yang sesungguhnya. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan persepsi manfaat kesehatan terhadap keputusan pembelian gula kelapa organik pada konsumen akhir CV Realsa, baik secara parsial maupun simultan. Data diperoleh dari 100 responden melalui kuesioner yang telah divalidasi dan reliabel dengan skala Likert 5 poin, kemudian dianalisis menggunakan regresi linier berganda. Temuan penelitian menunjukkan bahwa citra merek dan persepsi manfaat kesehatan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Co-Authors Abiyyu, Fariz Muhammad Azizah Azizah Isnaini Nurkhayanti Jati Nugroho Nur Rini Sandi Supaya Winarto Winarto