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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Akademik Pengabdian Masyarakat International Journal of Education, Vocational and Social Science
Sandi Supaya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PEMASARAN MEDIA SOSIAL PADA KINERJA PEMASARAN: PROPOSISI NILAI SOSIAL PRODUK SEBAGAI VARIABEL MEDIATOR Yusmar Ardhi Hidayat; Eva Purnamasari; Sri Wahyuni; Rifah Dwi Astuti; Sandi Supaya
E-Jurnal Manajemen Vol 11 No 11 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i11.p04

Abstract

Pemasaran media sosial muncul sebagai metode yang tepat untuk membantu UMKM dalam memasarkan produknya dan berinteraksi dengan pelanggan di masa pandemi dan kenormalan baru. UMKM dapat membangun kemitraan bisnis yang signifikan dengan melibatkan konsumen sebagai kolaborator untuk secara aktif meninjau dan membagikan nilai sosial produk di media sosial untuk meningkatkan kinerja pemasaran. Penelitian ini memiliki tiga tujuan: (1) menganalisis pengaruh pemasaran media sosial terhadap nilai produk sosial, (2) menguji pengaruh nilai produk sosial terhadap kinerja pemasaran, dan (3) menyelidiki hubungan antara pengaruh pemasaran digital dan pemasaran. Purposive sampling digunakan untuk memilih 112 responden, termasuk kategori UMKM kuliner, yang gencar mempromosikan produknya di media sosial. Partial Least Squares SEM digunakan sebagai metode analisis. Pemasaran media sosial yang baik mampu meningkatkan nilai produk sosial yang kemudian meningkatkan kinerja pemasaran. Penelitian ini mengungkap nilai sosial produk sebagai variabel mediasi yang memperkuat hubungan positif antara pemasaran media sosial dan kinerja pemasaran. Kata kunci: pemasaran sosial media; nilai sosial produk; kinerja pemasaran; dan UMKM Kuliner
INKUBASI BISNIS RUMAHAN IBU-IBU PKK KELURAHAN PETERONGAN SEMARANG MELALUI PEMBERDAYAAN DAN PEMBENTUKAN KELOMPOK USAHA BERSAMA SEBAGAI PENOPANG EKONOMI KELUARGA Malebra, Irawan; Umar Farouk; Nur Rini; Sugiyanta Sugiyanta; Sandi Supaya; Paniya Paniya; Sri Wahyuni; Sri Eka Sadriatwati; Makmun Riyanto
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2024): Mei : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i3.2138

Abstract

The partners in this community service programme are PKK women of Peterongan Village, South Semarang. The objectives of this community service programme are to form a joint business group, improve business management skills, improve skills in making snacks, and increase family income. Partners in this activity are a group of PKK Peterongan mothers who have free time at home with busy taking care of children and family. Household income is not sufficient to meet the needs, so additional income is needed. The problems in the partners are that a joint business group has not been formed, the entrepreneurial spirit still needs to be developed, the skills of managing a business, making snacks, family income still needs to be increased. From these problems, the solution agreed upon by the partners is the formation of a joint business group, development of entrepreneurial spirit, training and practice in making business plans, making snack products. The output target in this programme is the formation of a joint business group, the entrepreneurial spirit increases 100%, the skills in making business plans increase 100%, the skills in making snack products increase 100%, the family income increases 10% per capita in each family.
The Role Of Marketing Entrepreneurial Capability Model In Creating Young Entrepreneurs Wibowo, Bagus Yunianto; Andi Setiawan; Makmun Riyanto; Noor Suroija; Sandi Supaya
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.834

Abstract

Higher education plays a crucial role in fostering young entrepreneurs in Indonesia. The HIEs program has made entrepreneurship its flagship profile to transform the job-seeking culture into a job-creating culture. However, the unemployment rate of graduates continues to rise. Therefore, this study aims to find a solution through the Marketing Entrepreneurial Capability (MECA) model rooted in the Resource-Advantage (R-A) theory. A survey was conducted among 241 entrepreneurial students in Central Java using a questionnaire as a data collection tool. Structural equation modeling techniques were employed to test the reliability and validity of the model. The study's results are expected to contribute to addressing the issue of graduate unemployment by enhancing students' entrepreneurial skills. This research presents a policy model that could serve as a foundation for research and policy-making in higher education in Central Java. The model aims to enhance the connection between the role of higher education and the development of young entrepreneurs (start-ups) by emphasizing Marketing Entrepreneurial Capability (MECA) as a crucial factor. Key Words: Market Orientation, Marketing Entrepreneurial Capability, Product Customization, Service-Offering Customization, Entrepreneurial Performance
Techno-Entrepreneurial Relationship Marketing (TERM) to Enhance Entrepreneurial Competitiveness in Central Java Jati Nugroho; Azizah, Azizah; Isnaini Nurkhayanti; Sandi Supaya; Dika Vivi Widyanti
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1833

Abstract

Techno-Entrepreneurial Relationship Marketing (TERM) has emerged as a critical framework for enhancing the competitiveness of student entrepreneurs in Central Java. This study explores how TERM, which integrates digital technology and relationship marketing, can improve marketing performance and foster long-term competitive advantage. Using a mixed-methods approach, the research surveyed 150 student entrepreneurs across 35 districts in Central Java, assessing the impact of Information Technology Adoption, Entrepreneurial Orientation, and Interaction Proactiveness on Marketing Performance. The findings indicate that TERM significantly enhances marketing performance by enabling proactive customer engagement, rapid responsiveness, and data-driven decision-making. The integration of digital tools such as social media platforms, CRM systems, and data analytics was found to be crucial for improving customer loyalty and market positioning. The study concludes that educational institutions should incorporate TERM into their entrepreneurship curricula to better prepare students for the challenges of digital markets. This approach not only supports the development of entrepreneurial skills but also strengthens the overall competitiveness of student-led businesses, positioning them for long-term success in a rapidly evolving digital economy.
Improving The Quality of Scientific Works Through the Use of Flipbook-Based Mendeley Guidelines for Students of Business Administration Department of Semarang State Polytechnic Ana Putri Nastiti; Rifah Dwi Astuti; Sri Wahyuni; Sandi Supaya; Eva Purnamasari; Mellasanti Ayuwardani
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): March - May, International Journal of Education, Vocational and Social Science
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.2222

Abstract

Scientific work is a writing or research conducted as part of the academic tasks of academicians, including students. In the process of writing this scientific work, there is an unavoidable risk of plagiarism, whether intentional or unintentional. Writing quality scientific work requires the ability to select and compile a bibliography used as a reference, as well as skills in making accurate citations. Initial studies found that scientific work in the form of Final Projects and Theses produced by students of the Business Administration Department of Semarang State Polytechnic could not be said to be quality scientific work. The concept of a Flipbook-based Mendeley guidebook that the research team adopted in this study was considered to make it easier and more interesting for readers to use the book. The results of the study showed the highest increase of 49.1%, which indicates that the effectiveness of this guidebook has been proven to help students in implementing technical steps for writing citations that have an impact on improving the quality of scientific work.
Co-Authors Ana Putri Nastiti Andi Setiawan Azizah Azizah Bagus Yunianto Wibowo, Bagus Yunianto Dika Vivi Widyanti Eva Purnamasari Isnaini Nurkhayanti Jati Nugroho Makmun Riyanto Malebra, Irawan Mellasanti Ayuwardani Noor Suroija Nur Rini Paniya Paniya Rifah Dwi Astuti Sri Eka Sadriatwati Sri Wahyuni Sugiyanta Sugiyanta Umar Farouk Yusmar Ardhi Hidayat