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All Journal Jurnal Teknologi Pendidikan Educational Researcher Journal
Heryadi, Adie
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Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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analisis pengaruh perekembangan teknologi terhadap kegiatan pasar tradisonal Fauziah; Hartono, Rudi; Heryadi, Adie
JURNAL TEKNOLOGI PENDIDIKAN Vol 13 No 2 (2024): Jurnal Teknologi Pendidikan
Publisher : Prodi Teknologi Pendidikan Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

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Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana pengaruh perkembangan teknologi berdampak pada kegiatan pasar konvensional. Penelitian ini memfokuskan pada interaksi antara pedagang dan konsumen, efisiensi operasional, dan daya saing dengan pasar kontemporer. Metode penelitian ini adalah deskriptif kualitatif, dan studi kasus dilakukan di beberapa pasar tradisional yang telah menggunakan teknologi seperti sistem pembayaran elektronik dan aplikasi pemasaran digital. Selain wawancara dan observasi langsung dengan pedagang dan konsumen, data dikumpulkan melalui penelitian literatur terkait. Hasil penelitian menunjukkan bahwa teknologi memengaruhi pasar tradisional dengan cara ganda: ia meningkatkan efisiensi transaksi dan membuka pasar bagi pedagang yang mampu beradaptasi. Namun, beberapa pedagang menghadapi kesulitan untuk memahami dan menerapkan teknologi baru. Selain itu, tekanan dari pasar modern untuk beradaptasi dengan teknologi yang lebih cepat juga memengaruhi keberlangsungan pasar tradisional. Agar pedagang pasar tradisional tetap kompetitif dalam menghadapi perubahan, penelitian ini merekomendasikan bahwa mereka membutuhkan program pelatihan teknologi dan dukungan kebijakan dari pemerintah untuk mendukung integrasi teknologi di pasar tradisional agar mereka dapat bersaing secara adil di era digital.
Analysis of the Influence of Technological Development on Traditional Market Activities Ziahh, Fau; Hartono, Rudi; Heryadi, Adie
Educational Researcher Journal Vol. 1 No. 3 (2024): Educational Researcher Journal
Publisher : Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71288/educationalresearcherjournal.v1i3.16

Abstract

Purpose of the research This is to see how the influence of technological developments impacts conventional market activities. This research focuses on interactions between traders and consumers, operational efficiency, and competitiveness with contemporary markets. Research methods This is a qualitative descriptive, and case study conducted in several traditional markets that have used technology such as electronic payment systems and digital marketing applications. Apart from interviews and direct observations with traders and consumers, data was collected through research into related literature.Research result shows that technology impacts traditional markets in a dual way: it increases transaction efficiency and opens markets to traders who are able to adapt. However, some traders face difficulties understanding and implementing new technology. Apart from that, pressure from modern markets to adapt to faster technology also affects the sustainability of traditional markets. In order for traditional market traders to remain competitive in the face of change, this research recommends that they need technology training programs and policy support from the government to support technology integration in traditional markets so that they can compete fairly in the digital era.
Co-Authors Fauziah Hartono, Rudi Ziahh, Fau