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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Peradnya Dewi, Anak Agung Istri Agung
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Efektivitas Komunikasi Organisasi Pada Usaha Peternakan Ayam Ras Petelur di Kabupaten Tabanan Peradnya Dewi, Anak Agung Istri Agung; Suardi, I Dewa Putu Oka; Arisena, Gede Mekse Korri
Jurnal KIRANA Vol. 5 No. 2 (2024): Jurnal Kirana Volume 5 Nomor 2
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jkrn.v5i2.52452

Abstract

Proses komunikasi memegang peranan penting dalam menciptakan organisasi yang efektif dan efisien. Begitu pula dengan komunikasi organisasi dalam suatu usaha yang menentukan kinerjanya. Usaha peternakan ayam petelur di Kecamatan Penebel Kabupaten Tabanan pada umumnya menerapkan pola komunikasi organisasi dengan arus informasi ke bawah, ke atas, dan horizontal. Pola komunikasi tersebut terjadi antara pemilik usaha dengan karyawan, maupun dengan pihak eksternal. Topik ini menarik untuk dibahas dengan tujuan menganalisis efektivitas komunikasi organisasi pada usaha peternakan ayam petelur yang tercermin dari arus informasi ke bawah, ke atas, dan horizontal. Penelitian ini menggunakan desain survei dengan pendekatan deskriptif analisis kuantitatif. Sampel yang diambil sebanyak 30 orang dari 51 orang peternak, dengan kriteria jumlah ayam yang dipelihara dari lebih dari 6.000 ekor. Efektivitas komunikasi organisasi dibatasi berdasarkan pendekatan kelas interval. Hasil penelitian menunjukkan bahwa komunikasi organisasi pada usaha peternakan ayam petelur di Kecamatan Penebel Kabupaten Tabanan masuk dalam kategori baik dengan skor rata-rata sebesar 4,19 (87,44%). Efektivitas komunikasi organisasi ditandai dengan arus informasi ke bawah dan ke atas berada pada kategori sangat baik dengan skor rata-rata masing-masing sebesar 4,39 (98,67%) dan 4,79 (95,83%), sedangkan arus informasi horizontal berada pada kategori cukup dengan skor rata-rata sebesar 3,39 (67,83%). Berdasarkan kondisi tersebut, perlu dibangun komunikasi yang lebih baik terutama pada arus informasi horizontal antar karyawan dan pihak eksternal, agar tercipta hubungan kerja yang harmonis dan produktif.
THE EFFECTIVENESS OF COMMUNICATION AS A MEDIATING VARIABLE IN IMPROVING THE PERFORMANCE OF LAYER CHICKEN FARMING Peradnya Dewi, Anak Agung Istri Agung; Suardi, I Dewa Putu Oka; Arisena, Gede Mekse Korri
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.23788

Abstract

Optimizing chickens as an economic resource to provide maximum income for farmers and their families requires farmers with entrepreneurial competence. To improve the performance of chicken farming businesses, in addition to entrepreneurial competence, farm owners also need enhanced communication skills to navigate the internal and external business environment. This study aims to examine the internal and external environment, entrepreneurial competence, communication, and performance of chicken farm owners in Tabanan Regency and test the effectiveness of communication as a mediating variable between the internal environment, external environment, and entrepreneurial competence on the performance of layer chicken farming businesses in Tabanan Regency. The study was conducted in three villages: Jatiluwih, Senganan, and Babahan in Penebel District, Tabanan Regency. The sample consisted of 30 out of 51 farmers with the criterion of keeping more than 6,000 chickens. The analysis method was divided based on research objectives: the first objective was analyzed using descriptive analysis with class interval calculations, and the second was analyzed using Generalized Structured Component Analysis (GSCA). The results showed that layer chicken farming businesses in Penebel District, Tabanan, exhibited good performance with effective organizational communication and entrepreneurial competence, despite facing internal, external, and research-development challenges. Furthermore, the communication model as a mediating variable is effective in layer chicken farming businesses, indicating that communication plays a crucial role in enhancing performance by effectively mediating changes in the external environment.  Entrepreneurial competence and the internal environment also directly contribute to performance without requiring extensive communication.
Google Trends Analytics dalam Bidang Pangan Peradnya Dewi, Anak Agung Istri Agung; Arisena, Gede Mekse Korri; Fajarini, Luh Dian Rna
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.66433

Abstract

Food consumption behavior is influenced by market dynamics and socio-religious momentum, which is reflected in online information search activities. This study aims to analyze trends in staple food–related search keywords during periods of market volatility and major religious holidays using Google Trends data analyzed through the FineBI platform. The commodities examined include rice, granulated sugar, cooking oil, beef, shallots, eggs, milk, liquefied petroleum gas (LPG), and salt across five highly populated provinces in Indonesia, namely Bali, West Java, North Sumatra, West Kalimantan, and South Sulawesi. This study employs a descriptive quantitative approach using relative search index data from Google Trends (scale 0–100) over the last 12 months and the past five years. The results indicate that during periods of market volatility, the most consistent increases in search interest occurred for rice, cooking oil, granulated sugar, and beef, with relatively higher intensity in West Java and North Sumatra. In contrast, eggs, shallots, milk, and salt exhibited more moderate fluctuations, while LPG showed relatively stable search interest. During religious holiday periods, search interest increased most notably ahead of Eid al-Fitr, Christmas, and the Lunar New Year, whereas Galungan and Nyepi had more limited and region-specific impacts, particularly in Bali. These findings confirm that the integration of Google Trends and FineBI is effective as a supporting indicator for monitoring spatial and temporal dynamics of food consumption.
Co-Authors Fajarini, Luh Dian Rna Gede Mekse Korri Arisena I Dewa Putu Oka Suardi