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All Journal Jurnal Pengabdian Masyarakat Asia Pareto : Jurnal Riset Manajemen dan Bisnis
Adriani Kala’lembang
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KOMUNIKASI DAN PELATIHAN TERHADAP KUALITAS PELAYANAN KARYAWAN KEBUN RAYA PURWODADI PASURUAN Arum Widiatul Aini; Adriani Kala’lembang
PARETO : Jurnal Riset Bisnis dan Manajemen Vol 9 No 2 (2024): PARETO: Jurnal Riset Manajemen dan Bisnis
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/pareto.v9i2.2343

Abstract

This study aims to determine the impact of Communication and Training on the Service Quality of employees at Kebun Raya Purwodadi Pasuruan. The research was conducted quantitatively with a population of 77 employees. Before the data collection, the questionnaire was tested for validity and reliability. Data analysis was performed using multiple regression analysis. The findings show that (1) Communication has an effect on Service Quality, indicated by a regression coefficient of 0.309 and Tvalue (4.056) > Ttable (1.992), with a significance level of 0.000 < 0.05. (2) Training also has an impact on Service Quality, with a regression coefficient of 0.217 and Tvalue (2.311) > Ttable (1.992), and a significance level of 0.024 < 0.05.
Utilizing AI to Optimize Product Sales at UD Bima Baru Widayanti, Lilis; Vivi Aida Fitria; Adriani Kala’lembang; Widya Adhariyanty Rahayu; Suastika Yulia Riska
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2454

Abstract

Purpose: The study aims to evaluate the effectiveness of activities in reaching participants, achieving training goals, improving proficiency, and enhancing sales through AI technologies. Method: This study teaches and evaluates the use of AI in sales optimization through lectures, demonstrations, tasks, and question-and-answer meetings. How well the activity worked is judged by how well the players met the goals and understood the material. Practical Application: The participants from UD. Bima Baru showed high levels of enthusiasm and engagement during each session of the activity. This indicates the possibility for enhancing their skills, operational efficiency, and revenue, while also fostering collaboration and fostering creativity in the future. Conclusion: Artificial intelligence (AI) has considerable potential to augment sales for MSMEs, like UD Bima Baru, through data-driven decision-making. Effective AI adoption requires practical experience, underscoring the significance of collaboration between academia and MSMEs in providing education, training, and mentorship. This collaboration fosters technological adoption and enhances local economic growth by generating practical, concrete ideas. Future training must include sequential courses for MSMEs to leverage AI.
Co-Authors Arum Widiatul Aini Lilis Widayanti Suastika Yulia Riska Vivi Aida Fitria