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All Journal Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Journal of Innovative and Creativity Komunikatif : Jurnal Ilmiah Komunikasi
Ara, Roky Konstantin
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Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Destination Branding Provinsi Nusa Tenggara Timur Melalui ‘The New Tourism Territory” Ara, Roky Konstantin; Seran, Herman Elfridus; Jelahut, Felisianus Efrem
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 9 No 1 (2023)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v9i2.36639

Abstract

The purpose of this research is to find out how the implementation of the Destination Branding "The New Tourism Territory" stage is carried out by the East Nusa Tenggara Tourism Office. This study uses a qualitative research method using a case study approach. The results of the study show that 1) In implementing Destination Branding through "The New Tourism Territory" East Nusa Tenggara Province has carried out the five stages of destination branding proposed by Morgan, Pritchard and Pride, namely market investigation, analysis and strategic recommendations; brand identity development; brand launch and introduction; brand implementation; and monitoring, evaluation and review. 2) Brand Identity Development carried out by the Tourism and Creative Economy Office of East Nusa Tenggara Province, namely forming a destination identity, which is the characteristic of the Komodo dragon and "The New Tourism Territory is the new identity of the Province of NTT. 3) Brand Launch and Introduction carried out by the Office of Tourism and Creative Economy of East Nusa Tenggara Province through advertising, direct selling in international tourism exhibitions, tourism magazines, brochures, pamphlets, websites, Instagram, Facebook and events. 4) Brand Implementation carried out by the Office of Tourism and Creative Economy of East Nusa Tenggara is to apply the brand to promotional media, creating tourism products in the form of cultural events and attractions. 5) Monitoring, evaluation and review carried out by the Office of Tourism and Creative Economy of East Nusa Tenggara Province is a review of the use of promotional media as a communicator for the branding of "The New Tourism Territory", in this case the dispar.ntt website.
Penggunaan Media Sosial dalam Aktivitas Digital PR Hotel-hotel di Kota Kupang Tuhana, Veki Edizon; Sanga, Abner P.R.; Ara, Roky Konstantin
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 2 (2024): KOMUNIKATIF : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i2.6098

Abstract

Penelitian ini bertujuan mendeskripsikan penggunaan media sosial dalam aktivitas digital PR pada hotel-hotel di kota Kupang. Penelitian tentang digital PR di berbagai daerah sudah banyak dilakukan dengan metode dan temuan yang cukup beragam. Namun berdasarkan pantauan tim peneliti ke beberapa jurnal penelitian khususnya penelitan terkait dengan aktivitas digital PR pada hotel-hotel masih sangat jarang dilakukan khususnya di Kota Kupang. Meskipun media sosial telah banyak digunakan dalam PR digital di berbagai kota besar, studi spesifik di Kupang masih terbatas. Penelitian ini menggunakan pendekatan konstruktivisme (kualitatif) dan metode observasi (pada teks media sosial) dan wawancara dalam pengumpulan data. Jumlah hotel dan informan yang diteliti ada enam di kota Kupang. Fokus penelitian ini untuk menemukan penggunaan media sosial pada hotel-hotel di kota Kupang. Hasil penelitian menunjukkan bahwa penggunaan media sosial dalam aktivitas digital PR di arahkan pada informasi persuasif yaitu iklan atau promosi dan informasi umum yang dilakukan di hotel-hotel. Selain itu dampak yang ditumbulkan adalah adanya keterlibatan publik dalam memberikan tanggapan dan penggunaan lebih dari satu akun media sosial dalam menginformasikan produk dan jasa yang ditawarkan di Hotel-hotel di kota Kupang.
The Relationship Between Instagram Use and the Likelihood of Female University Students Experiencing Cyber Harassment Datta, Sandra Clarissa Umbu; Ara, Roky Konstantin
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6159

Abstract

Instagram is one of the most widely used social media platforms among female university students. While the platform enables self-expression, social interaction, and information sharing, it simultaneously increases users’ exposure to cyber harassment, particularly against women. This study examines the relationship between Instagram use and the likelihood of female university students experiencing cyber harassment. Guided by Computer-Mediated Communication (CMC) theory, this research employs a quantitative approach. Data were collected through an online questionnaire distributed to 200 female students from two universities in the Special Region of Yogyakarta—Universitas Islam Indonesia (UII) and Universitas Gadjah Mada (UGM). The Spearman Rank correlation test was used to assess the strength of the relationship between Instagram use and cyber harassment, while the Mann–Whitney test examined differences between institutional groups. The findings reveal a very strong positive correlation between Instagram use and the likelihood of experiencing cyber harassment (Rs > 0.90). The Mann–Whitney test indicates a statistically significant difference between groups (p = 0.016); however, the small effect size suggests that institutional affiliation does not substantially mitigate the risk of cyber harassment. Instead, vulnerability is primarily shaped by usage patterns, exposure, and online behavior. These findings demonstrate that cyber harassment is a systemic issue affecting female university students regardless of institutional context. The study highlights the urgent need for digital literacy education, gender-sensitive university policies, and stronger institutional and platform-level interventions to protect women in online spaces.
Co-Authors Datta, Sandra Clarissa Umbu Felisianus Efrem Jelahut Sanga, Abner P.R Sanga, Abner P.R. Seran, Herman Elfridus Tuhana, Veki Edizon