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All Journal Gender Equality: Internasional Journal of Child and Gender Studies PROCURATIO: Jurnal Manajemen dan Bisnis Journal of Computing Theories and Applications Journal of Future Artificial Intelligence and Technologies AURORA: Journal of Emerging Business Paradigms
Fuzail, Muhammad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : PROCURATIO: Jurnal Manajemen dan Bisnis

 1 
Emerging Business Paradigms in the Digital and Agribusiness Sectors: Integrative Insights from Consumer Behavior, Technological Innovation, and Sustainable Development Fuzail, Muhammad; Shareef, Shahdat
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.183

Abstract

Purpose – This study aims to explore and synthesize emerging business paradigms in the digital and agribusiness sectors by examining how consumer behavior, technological innovation, and sustainability converge to shape strategic business practices. Grounded in both theoretical and practical contexts, the research addresses the need for more integrated, adaptive approaches that respond to the rapidly evolving market and societal demands in digital economies and agri-based systems. Design/method/approach – The research adopts a qualitative multiple-case study approach, combining a systematic review of recent literature with semi-structured interviews involving practitioners from digital and agribusiness sectors in Southeast Asia. Data were analyzed thematically using triangulation to identify cross-cutting patterns, strategic insights, and emergent trends that highlight integrative business dynamics. Findings – The study finds a paradigmatic shift toward value co-creation with consumers, the strategic use of immersive technologies for emotional branding, the growing importance of localized innovation strategies, and the systemic integration of sustainability practices. Interviewees emphasize agility, empathy, and collaboration as key competencies in navigating the shift from transactional to relational value models. These insights reinforce the need for ecosystem-based approaches and socially embedded technological adoption. Implications – The findings offer valuable contributions to both theory and practice by illustrating how socio-technical systems thinking and glocalization strategies can guide business transformation. For practitioners, the research underscores the importance of aligning innovation with local context, embedding sustainability into the core of strategy, and fostering consumer-driven engagement in both digital and agribusiness sectors. Novelty/Originality – This study contributes a novel cross-sectoral perspective by bridging digital and agribusiness insights through an integrative analytical lens. It fills a critical gap in literature by illustrating how business paradigms are evolving holistically, particularly in underexplored emerging markets, with practical implications for sustainable competitiveness.
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists Iswanto, Dedy; Irsyad, Ziqrurrahman; Sudarta; Fuzail, Muhammad; Gamri, Muhammad
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.150

Abstract

Purpose – This study explores the application of branding in enhancing the attractiveness of cultural heritage sites for international tourists. It investigates the role of branding in shaping tourist perceptions, increasing revisit intention, and improving visitor satisfaction. Design/method/approach – A Systematic Literature Review (SLR) was conducted using literature from Scopus, DOAJ, and Google Scholar. Keywords like "branding," "cultural heritage sites," "tourist attraction," and "tourist perception" were used to select studies published between 2014-2024. Findings – Effective branding strategies, including authentic brand images, experiential marketing, and emotional attachment through historical nostalgia, positively influence tourists’ perceptions and satisfaction. Branding also contributes to local tourism growth and job creation. However, challenges such as information overload and commercialization, which may compromise cultural values, remain. Digital technologies enhance global visibility and cultural narratives. Implications – The study underscores the need for balancing commercial appeal and cultural preservation in branding strategies. Policymakers and tourism managers should focus on authentic branding to attract and retain international tourists. Novelty/Originality – This research offers new insights into how branding influences cultural heritage tourism, particularly regarding the role of digital technologies and the challenges of over-commercialization.
Co-Authors Ahmad, Haroon Anis Eliyana Aslam, Naeem Dea Rizky Amalia Putri Gamri, Muhammad Irsyad, Ziqrurrahman Iswanto, Dedy Mazhar, Faheem Muhammad Imran Naeem, Ahmad Rahmat Hidayat Sajid, Muhammad Shareef, Shahdat Sudarnice, Sudarnice Sudarta Suwandi S. Sangadji Yunita, Andi