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Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Putra Sriwijaya Perkasa Prabumulih Rahmayani, Vina; Choiriyah; Sudarta
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 5 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i5.472

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh motivasi kerja dan disiplin kerja terhadap kinerja karyawan PT. Putra Sriwijaya Perkasa Prabumulih secara simultan dan parsial. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif, Sampel pada penelitian ini sebanyak 58 responden. Teknik sampling yang digunakan dalam penelitian ini adalah simple random sampling. Metode pengumpulan data menggunakan angket atau kuesioner. Teknik analisis data menggunakan analisis regresi linier berganda, uji F, uji t dan koefisien determinasi. Hasil penelitian berdasarkan analisis regresi linier berganda menunjukkan bahwa motivasi kerja dan disiplin kerja berpengaruh positif terhadap kinerja karyawan PT. Putra Sriwijaya Perkasa Prabumulih. Hasil uji F menunjukkan bahwa ada pengaruh signifikan motivasi kerja dan disiplin kerja terhadap kinerja karyawan PT. Putra Sriwijaya Perkasa Prabumulih. Hasil uji t menunjukkan bahwa ada pengaruh motivasi kerja dan disiplin kerja secara parsial terhadap kinerja karyawan PT. Putra Sriwijaya Perkasa Prabumulih. Hasil koefisien determinasi menunjukkan bahwa variabel motivasi kerja dan disiplin kerja mampu berkontribusi terhadap naik turunnya kinerja karyawan sebesar 6,21%. Sedangkan sisanya dipengaruhi oleh faktor lain diluar penelitian.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kartu Xl Prabayar pada Mahasiswa Universitas Muhammadiyah Palembang Rafli, M.; Fitantina; Sudarta
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 5 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i5.507

Abstract

Satisfaction of XL Prepaid Cards among students at the University of Muhammadiyah Palembang (UMP), both simultaneously and partially. The research is associative, using a questionnaire as the data collection technique. The population consists of 100 UMP students who have used XL Prepaid Cards. The data analysis method combines qualitative and quantitative approaches, employing multiple linear regression, F and t tests, and the coefficient of determination. The results show a positive and significant effect of Product Quality and Service Quality on Customer Satisfaction. The regression equation is Y = 0.435 + 0.596 X1 + 0.244 X2. Simultaneously, Fcount (73.663) > Ftable (2.36) with a significance level of 0.000 < 0.1, indicating a significant joint effect. Partially, Product Quality has a significant effect (tcount = 5.269 > ttable = 1.290, sig. 0.000 < 0.1), and so does Service Quality (tcount = 2.160 > ttable = 1.290, sig. 0.000 < 0.1). The Adjusted R Square value is 59.5%, meaning that Product and Service Quality contribute 59.5% to Customer Satisfaction, while 40.5% is influenced by other factors not examined in this study.
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists Iswanto, Dedy; Irsyad, Ziqrurrahman; Sudarta; Fuzail, Muhammad; Gamri, Muhammad
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.150

Abstract

Purpose – This study explores the application of branding in enhancing the attractiveness of cultural heritage sites for international tourists. It investigates the role of branding in shaping tourist perceptions, increasing revisit intention, and improving visitor satisfaction. Design/method/approach – A Systematic Literature Review (SLR) was conducted using literature from Scopus, DOAJ, and Google Scholar. Keywords like "branding," "cultural heritage sites," "tourist attraction," and "tourist perception" were used to select studies published between 2014-2024. Findings – Effective branding strategies, including authentic brand images, experiential marketing, and emotional attachment through historical nostalgia, positively influence tourists’ perceptions and satisfaction. Branding also contributes to local tourism growth and job creation. However, challenges such as information overload and commercialization, which may compromise cultural values, remain. Digital technologies enhance global visibility and cultural narratives. Implications – The study underscores the need for balancing commercial appeal and cultural preservation in branding strategies. Policymakers and tourism managers should focus on authentic branding to attract and retain international tourists. Novelty/Originality – This research offers new insights into how branding influences cultural heritage tourism, particularly regarding the role of digital technologies and the challenges of over-commercialization.
Co-Authors Choiriyah Fitantina Fuzail, Muhammad Gamri, Muhammad Irsyad, Ziqrurrahman Iswanto, Dedy Rafli, M. Rahmayani, Vina