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All Journal PRofesi Humas JURNAL HERITAGE
Aulia, Ellena Fitri
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Religion Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Cultural public relations approach to angklung bamboo musical instrument craft workshop activities Gustini, Leili Kurnia; Hidayat, Dasrun; Aulia, Ellena Fitri; Karamani, Dinar Dina
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.47212

Abstract

Background: In preserving cultural sustainability, one needed to be done is to maintain cultural resilience. Saung Angklung Udjo (SAU) producing bamboo craft workshop activities in order to do so. The workshop is part of a Public Relations event that is carried out on an ongoing basis. However, there is a need of strategy to have that workshop run optimally. Purpose: This study aimed to determine the design of a public relations event program in the form of a bamboo craft workshop at SAU. Methods: Six informants were involved and determined purposively, including workshop organizers, presenters, and workshop participants. Results: The results of this study show the existence of workshop stages relevant to the IPPAR model (Insight, Program Strategic, Program Implementation, Action, and Reputation). Insight is the initial preparation stage or situation analysis. Program strategy is the planning stage in the form of a program strategy. Program implementation is the implementation stage, and action and reputation is a public assessment as feedback from activities implementation. Conclusion: Public relations events are needed to manage the image and reputation of Angklung’s cultural values. Implications: The results of this study are expected to impact local government policies in managing cultural arts events. The results of this study can also be used as a development of public relations event studies in the context of culture or cultural public relations.
Public Relations Event Analisis Pada Kegiatan Workshop Kerajinan Bambu Saung Angklung Udjo Aulia, Ellena Fitri; Hidayat, Dasrun; Purwadhi
HERITAGE Vol 11 No 1 (2023): Jurnal Heritage
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v11i1.3431

Abstract

In preserving culture, of course, there must be activities that can be done to maintain cultural resilience. As was done by Saung Angklung Udjo (SAU), which made a bamboo craft workshop which was part of the Public Relations event. The workshop activity is an effort to preserve culture carried out by Saung Angklung Udjo (SAU). The purpose of this study was to determine the design of the bamboo craft workshop program, which would regenerate the seeds of prospective angklung artists. This research uses qualitative research with PR ethnographic study. This study aims to determine the PR communication behavior carried out by the organizers of the workshop activities, namely workshop managers and presenters with visitors or workshop participants. The results of this study indicate that there are stages of the workshop activity program, starting from the preparation analysis stage, strategy stage, implementation, community support, to building reputation. This study uses a relevant model, namely the IPPAR model (Insight, Strategic Program, Program Implementation, Action and Reputation). In carrying out its activities and building its reputation, SAU has basic principles or values, namely UDJO stands for Tenacious, Disciplined, Honest, and Optimistic. In addition, by providing the best possible service so that loyalty and reputation are maintained.
Co-Authors Dasrun Hidayat Gustini, Leili Kurnia Karamani, Dinar Dina Purwadhi