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Optimizing E-commerce Sales of Handwritten Batik to MSMEs Handwritten Batik Lasem Sranti Farikhah, Izzah; Khoiron, Agus Ahmad; Hanantyo, Burhanuddin
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 9 No 1 (2024): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/aisthebest.v9i1.12769

Abstract

This study aims to improve the competitiveness and implementation of e-commerce in Lasem Batik Tulis MSMEs in the digital era. Through the use of information technology and online platforms such as Shopee and Tokopedia, this study helps MSMEs improve their sales competitiveness. Research methods include observation, interviews, analysis of existing conditions, proposals for e-commerce platforms, account creation, mentoring, and evaluation. The results show that the integration of digital technology provides significant benefits by expanding market reach and accelerating the marketing process. Training in the use of digital platforms also improves the skills of Lasem batik artisans. This mentoring provides a holistic perspective on increasing the competitiveness of MSMEs amid digital transformation. These results are expected to increase the income and sustainability of the Indonesian traditional batik industry. Adaptation of digital technology not only expands market access but also increases operational efficiency and digital marketing capabilities of MSME actors. This success emphasizes the importance of adopting technology to support the sustainability and competitiveness of the Indonesian creative industry. The results of the mentoring confirm that digitalization is a strategic step to face the challenges of the global market in the digital era, especially for MSMEs in the batik tulis industry.
PENGEMBANGAN PLATFORM E-COMMERCE BERBASIS WEB DALAM RANGKA MENINGKATKAN DAYA SAING UMKM KABUPATEN REMBANG Hanantyo, Burhanuddin; Sari, Nita; Farikhah, Izzah; Maulana, Reza; Maulana, Farid; Eka, Aditya
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1660

Abstract

Complex technological advances in the current era of globalization have had an impact on various aspects of human life, one of which is the business world. Technology has created a new lifestyle for modern humans such as online shopping. This change in shopping style has a direct impact on MSMEs (Micro, Small and Medium Enterprises), which requires them to change their mindset and adapt to technological developments. MSMEs must innovate and improve to keep up with technological developments, so that the businesses they run can survive and develop for the better. Therefore, in order to help these MSMEs, Community Service and Assistance activities are carried out in the Rembang district area to help local MSMEs adapt to technological developments and develop their businesses, especially in the field of product marketing. This assistance focuses on increasing competitiveness as well as implementing E-commerce in Micro, Small and Medium Enterprises in the digital era. The methods applied are observation, interviews, analysis of existing conditions, Emergence of E-Commerce Solutions, E-Commerce Creation, E-Commerce usage assistance and evaluation. By applying some of these methods, it produces outcomes that can help MSMEs in digital marketing such as expanding market share and can increase high competitiveness so that it is hoped that sales turnover will increase.
Prediksi Penyakit Paru-Paru Dengan Algoritma Naïve Bayes Audria, Selvida Widi; Farikhah, Izzah; Saputra, Reza Maulana; Purwati, Neni
Journal of Data Science Methods and Applications Vol. 1 No. 1 (2025)
Publisher : Program Studi Sains Data - Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Paru-paru memiliki peran penting dalam tubuh manusia, yaitu sebagai organ utama dalam sistem pernapasan, berfungsi mengolah karbon dioksida yang dibawa oleh darah menjadi oksigen dari udara yang dihirup, yang kemudian disebarkan ke seluruh tubuh untuk memenuhi kebutuhan oksigen. Gangguan paru-paru juga berisiko terhadap Kesehatan hingga kematian. Diperlukan metode yang akurat untuk mendiagnosis penyakit paru-paru agar penanganan dapat dilakukan dengan tepat. Dataset yang digunakan sebanyak 10000 dengan 10 attribut yakni usia, jenis kelamin, kebiasaan merokok, status pekerjaan, kondisi rumah tangga, aktivitas begadang, aktivitas rumah tangga, kepemilikan asuransi, riwayat penyakit bawaan, dan label hasil. Tujuan penelitian ini adalah untuk memprediksi penyakit paru-paru menggunakan model naïve bayes dengan hasil validasi yang robust dan reliable dengan penerapan dual-validation framework yakni Split validation dan k-Fold Cross Validation. Metode yang digunakan adalah pengumpulan data, pengelolaan data (seleksi dan pembersihan data), penerapan metode, pengujian metode dan kesimpulan. Hasil dari penerapan model naïve bayes dari data testing sebanyak 2000 menunjukkan nilai accuracy tertinggi sebesar 86.90%, precision tertinggi sebesar 87.65% diperoleh dari iterasi sebanyak 10 Fold Cross Validation, sedangkan nilai recall tertinggi diperoleh dari penerapan Split Validation sebesar 87.75%, sehingga hasil tersebut termasuk klasifikasi yang sangat baik diterapkan untuk melakukan prediksi penyakit paru-paru yang di derita masyarakat.