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Optimizing E-commerce Sales of Handwritten Batik to MSMEs Handwritten Batik Lasem Sranti Farikhah, Izzah; Khoiron, Agus Ahmad; Hanantyo, Burhanuddin
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 9 No 1 (2024): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/aisthebest.v9i1.12769

Abstract

This study aims to improve the competitiveness and implementation of e-commerce in Lasem Batik Tulis MSMEs in the digital era. Through the use of information technology and online platforms such as Shopee and Tokopedia, this study helps MSMEs improve their sales competitiveness. Research methods include observation, interviews, analysis of existing conditions, proposals for e-commerce platforms, account creation, mentoring, and evaluation. The results show that the integration of digital technology provides significant benefits by expanding market reach and accelerating the marketing process. Training in the use of digital platforms also improves the skills of Lasem batik artisans. This mentoring provides a holistic perspective on increasing the competitiveness of MSMEs amid digital transformation. These results are expected to increase the income and sustainability of the Indonesian traditional batik industry. Adaptation of digital technology not only expands market access but also increases operational efficiency and digital marketing capabilities of MSME actors. This success emphasizes the importance of adopting technology to support the sustainability and competitiveness of the Indonesian creative industry. The results of the mentoring confirm that digitalization is a strategic step to face the challenges of the global market in the digital era, especially for MSMEs in the batik tulis industry.
Pemberdayaan Tempat Wisata Bukit Cendana Melalui Pengembangan Teknologi Untuk Media Promosi dan Penanaman Bibit Pohon Guna Meningkatkan Kualitas Lingkungan Prasetya, Aditya Eka; Yuliyanti, Siti Nur Sikhah Arum; Khoiron, Agus Ahmad; Mahmudi, A. Aviv; Pramujati, Windya Harieska
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 3 (2024): Jurnal Abdimas Kartika Wijaya Kusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i3.471

Abstract

Desa Candimulyo, Kecamatan Sedan, Kabupaten Rembang memiliki potensi wisata menarik yang dikenal dengan Bukit Cendana. Bukit Cendana memiliki daya tarik tersendiri dengan keindahan dataran tingginya, yang berpotensi untuk dikembangkan dalam mendukung perekonomian desa. Untuk itu, kegiatan Kuliah Kerja Nyata Tematik (KKNT)Universitas YPPI Rembang bertujuan membantu masyarakat dalam mengelola dan mengembangkan potensi wisata Bukit Cendana. Tim KKNT memanfaatkan teknologi untuk kegiatan promosi dan juga melakukan penanaman bibit pohon guna menjaga keasrian alam sekitar. Pemanfaatan media sosial blog berperan penting dalam proses promosi, denganmenyediakan informasi menarik yang dapat memikat pengunjung, serta memberikan akses informasi bagi masyarakat luar mengenai Bukit Cendana. Selain itu, tim KKNT juga aktif dalam program reboisasi untuk menjaga keasrian lingkungan sekitar Bukit Cendana, melalui penanaman bibit pohon. Adanya kegiatan KKNT ini, diharapkan dapatmemberikan kontribusi signifikan dalam pemberdayaan masyarakat Desa Candimulyo, Kecamatan Sedan, KabupatenRembang, khususnya dalam pengembangan tempat wisata Bukit Cendana.