Garuda - Garba Rujukan Digital

Penguatan Brand Awareness Garasi 3D Kartasura Sukoharjo Nur Muftiyanto, R. Taufiq; Istiyanto, Budi; Elida, Elida
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.16192

Dalam upaya meningkatkan kualitas dan daya tahan UMKM di wilayah Kabupaten Sukoharjo, team pengabdian kepada Masyarakat mengadakan kegiatan di UMKM Garace 3D Kartasura Kabupaten Sukoharjo. Salah satu alasan pemilihan mitra/objek pengabdian adalah keberadaan 3D Garace relative masih baru di lini bisnis Pengaplikasian Desain Detail. Tujuan dari kegiatan ini adalah membantu UMKM Garasi 3D untuk memperkuat strategi pemasaran terutama membangun branding melalui penguatan brand awareness. Kegiatan pengabdian dilakukan dalam bentuk diskusi terkait strategi branding dan pendampingan dalam membangun dan memperkuat brand awareness. Kata Kunci: Strategi Pemasaran, Brand Awareness, Strategi Branding

ANALISIS RATA-RATA IMPOR DAN EKSPOR TEHADAP RATA-RATA PERTUMBUHAN EKONOMI PADA NEGARA INDONESIA DAN CHINA PERIODE 2012-2022 Lestari, Nita Rahayu; Nur Muftiyanto, R. Taufiq; Lestari, Aris Sri
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.12273

Indonesia merupakan negara berkembang dengan pergerakan system perekonomian yang terbuka yakni menjalani perdagangan antar negara, hal ini dapat dilihat dari berbagai aktivitas ekspor ataupun impor. Pada penelitian ini bertujuan untuk melihat bagaimana penngaruh rata-rata ekspor dan impor terhadap pertumbuhan ekonomi di Indonesia dan China pada periode tahun 2012-2022. Metode analisis dalam penelitian ini adalah Metode analisis regresi linier berganda. Variabel bebas dalam penelitian ini adalah Rata-rata Impor (X1), Rata-rata Ekspor (X2), sedangkan variabel terikatnya yaitu rata-rata pertumbuhan ekonomi pada Negara Indonesia dan China. Sumber data menggunakan data sekunder time series 2012-2022. yang berasal dari bank dunia atau (World Bank) dan BPS (Badan Pusat Statistik). Pada penelitian ini menghasilkan dan menyatakan bahwa pengaruh hubungan antar variable berhubungan koefisien positif. Maka semakin meningkat variable tersebut maka semakin meningkat juga rata-rata nilai pertumbuhan ekonomi pada kedua negara tersebut. Kata kunci: Ekspor, Impor, dan Pertumbuhan Ekonomi

ANALISIS STRATEGI DIGITAL MARKETING TOKO SEPATU FEBYOLA SHOES DI BETENG TRADE CENTER SURAKARTA Nur Muftiyanto, R. Taufiq; Purnomo, Singgih
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.16190

The rapid spread of the COVID-19 pandemic in Indonesia has indeed changed the interaction between businesses and customers, forcing the Febyola Shoes Store at Beteng Trade Center Surakarta to change its marketing pattern from conventional offline marketing to online marketing. This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and targeted. The research uses a qualitative descriptive approach with the External and Internal Environmental Analysis Method and SWOT. It is known that the use of online shopping services shows that before the pandemic, 60.3% of young people stated that they had never shopped online or only around 39.7% had shopped online. However, after the pandemic hit, survey data showed that 100% of young people had shopped online. The survey results show that Whatsapp is the favorite social media for internet users worldwide with a percentage of 24.1% of respondents liking Whatsapp compared to other platforms, beating Facebook with 21.8%, Instagram 18.4%, and other media that are far behind the three most popular media at this time. The company uses Instagram social media as a Digital Marketing Media but is not optimal. There are obstacles in the Company's Digital Marketing activities, namely the promotion carried out is not right on target and the promotional strategy is still inconsistent. There is a great opportunity for a wider market potential than before at a low cost using Digital Marketing. Keywords: Digital Marketing Strategy, SWOT Analysis, Internal-External Factors, Internal-External Matrix

Penguatan Brand Awareness Garasi 3D Kartasura Sukoharjo Nur Muftiyanto, R. Taufiq; Istiyanto, Budi; Elida, Elida
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dalam upaya meningkatkan kualitas dan daya tahan UMKM di wilayah Kabupaten Sukoharjo, team pengabdian kepada Masyarakat mengadakan kegiatan di UMKM Garace 3D Kartasura Kabupaten Sukoharjo. Salah satu alasan pemilihan mitra/objek pengabdian adalah keberadaan 3D Garace relative masih baru di lini bisnis Pengaplikasian Desain Detail. Tujuan dari kegiatan ini adalah membantu UMKM Garasi 3D untuk memperkuat strategi pemasaran terutama membangun branding melalui penguatan brand awareness. Kegiatan pengabdian dilakukan dalam bentuk diskusi terkait strategi branding dan pendampingan dalam membangun dan memperkuat brand awareness. Kata Kunci: Strategi Pemasaran, Brand Awareness, Strategi Branding

ANALISIS RATA-RATA IMPOR DAN EKSPOR TEHADAP RATA-RATA PERTUMBUHAN EKONOMI PADA NEGARA INDONESIA DAN CHINA PERIODE 2012-2022 Lestari, Nita Rahayu; Nur Muftiyanto, R. Taufiq; Lestari, Aris Sri
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.12273

Indonesia merupakan negara berkembang dengan pergerakan system perekonomian yang terbuka yakni menjalani perdagangan antar negara, hal ini dapat dilihat dari berbagai aktivitas ekspor ataupun impor. Pada penelitian ini bertujuan untuk melihat bagaimana penngaruh rata-rata ekspor dan impor terhadap pertumbuhan ekonomi di Indonesia dan China pada periode tahun 2012-2022. Metode analisis dalam penelitian ini adalah Metode analisis regresi linier berganda. Variabel bebas dalam penelitian ini adalah Rata-rata Impor (X1), Rata-rata Ekspor (X2), sedangkan variabel terikatnya yaitu rata-rata pertumbuhan ekonomi pada Negara Indonesia dan China. Sumber data menggunakan data sekunder time series 2012-2022. yang berasal dari bank dunia atau (World Bank) dan BPS (Badan Pusat Statistik). Pada penelitian ini menghasilkan dan menyatakan bahwa pengaruh hubungan antar variable berhubungan koefisien positif. Maka semakin meningkat variable tersebut maka semakin meningkat juga rata-rata nilai pertumbuhan ekonomi pada kedua negara tersebut. Kata kunci: Ekspor, Impor, dan Pertumbuhan Ekonomi

PERPEKSTIF CUSTONER DALAM E-COMMERCE: STUDI KUALITATIF TENTANG PENGARUH DISKON DAN GRATIS ONGKIR TERHADAP MINAT BELI Nur Muftiyanto, R. Taufiq; Purnomo, Singgih; Nastiti, Faulinda Ely
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12998

E-commerce has become an integral part of consumer life, with the rapid growth of this industry. Customer perceptions of purchasing drivers are crucial in understanding consumer behavior within the E-commerce ecosystem. This research aims to explore customer perceptions regarding the influence of two main factors, namely discounts and free shipping, on purchase intent in the context of E-commerce. The research methodology employs a qualitative approach through literature review to elaborate on relevant previous studies concerning customer perceptions in E-commerce, particularly in the context of discounts and free shipping. The results of the literature review reveal various perspectives and findings that can provide in-depth insights into the impact of these two factors on consumer purchase intent. The research findings highlight that discounts and free shipping play a crucial role in shaping customer perceptions, significantly influencing their purchase intent. A brief discussion presents the key findings from the literature review, illustrating the contributions of each factor to purchase decisions. The conclusion of this study provides a holistic overview of the importance of discounts and free shipping in stimulating customer purchase intent in E-commerce. Practical implications and suggestions for further research are also discussed. Keywords : E-commerce, Customer Perception, Purchase Intent.

PENGARUH LINGKUNGAN KERJA FISIK DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Latifa, Miftahul Nur; Nur Muftiyanto, R. Taufiq; Hastuti, Indra
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14630

This type of research is quantitative research. This research aims to determine the influence of the physical work environment and emotional intelligence on employee performance through job satisfaction as an intervening variable. Data collection in this study used a questionnaire given to 60 respondents at the Surakarta City Environmental Service. The analysis technique used is PLS (Partial Least Square) analysis through the Smart PLS 4.0 program. The results of this research show that the Physical Work Environment has a positive and significant effect on Job Satisfaction in the Surakarta City Environmental Service, Emotional Intelligence has a positive and significant effect on Job Satisfaction in the Surakarta City Environmental Service, the Physical Work Environment has a positive and significant effect on Employee Performance in the Department Surakarta City Environment, Emotional Intelligence has a positive and significant effect on Employee Performance in the Surakarta City Environmental Service, Job Satisfaction has a negative and significant effect on Employee Performance in the Surakarta City Environmental Service, Physical Work Environment has a negative and significant effect on Employee Performance through Job Satisfaction as an intervening variable in the Surakarta City Environmental Service, Emotional Intelligence has a negative and significant effect on Employee Performance through Job Satisfaction as an Intervening variable in the Surakarta City Environmental Service.

ANALISIS STRATEGI DIGITAL MARKETING TOKO SEPATU FEBYOLA SHOES DI BETENG TRADE CENTER SURAKARTA Nur Muftiyanto, R. Taufiq; Purnomo, Singgih
JURNAL ILMIAH EDUNOMIKA Vol. 6 No. 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.16190

The rapid spread of the COVID-19 pandemic in Indonesia has indeed changed the interaction between businesses and customers, forcing the Febyola Shoes Store at Beteng Trade Center Surakarta to change its marketing pattern from conventional offline marketing to online marketing. This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and targeted. The research uses a qualitative descriptive approach with the External and Internal Environmental Analysis Method and SWOT. It is known that the use of online shopping services shows that before the pandemic, 60.3% of young people stated that they had never shopped online or only around 39.7% had shopped online. However, after the pandemic hit, survey data showed that 100% of young people had shopped online. The survey results show that Whatsapp is the favorite social media for internet users worldwide with a percentage of 24.1% of respondents liking Whatsapp compared to other platforms, beating Facebook with 21.8%, Instagram 18.4%, and other media that are far behind the three most popular media at this time. The company uses Instagram social media as a Digital Marketing Media but is not optimal. There are obstacles in the Company's Digital Marketing activities, namely the promotion carried out is not right on target and the promotional strategy is still inconsistent. There is a great opportunity for a wider market potential than before at a low cost using Digital Marketing. Keywords: Digital Marketing Strategy, SWOT Analysis, Internal-External Factors, Internal-External Matrix

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