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All Journal Budimas : Jurnal Pengabdian Masyarakat Economics and Digital Business Review IJECS: Indonesian Journal of Empowerment and Community Services
Marzuqi, Achmad Mufid
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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PENGUATAN PEMASARAN BERBASIS DIGITAL DAN KOMUNITAS DI NU CARE LAZISNU KOTA SURAKARTA Ivantri, Madha Adi; Marzuqi, Achmad Mufid; Faruk, Ahmad; Lestari, Asih Puji; Khoiriyah, Shofiatul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15527

Abstract

This community service aims to enhance digital and community-based marketing. Based on the situational analysis of the partner, NU Care LAZISNU Surakarta, this initiative is highly relevant considering the challenges faced and the development stage of the partner organization. The community service method employed at NU Care LAZISNU Surakarta uses an ABCD (Asset-Based Community Development) approach, where the service team encourages the partner to understand and utilize their potential and strengths. Technical steps, such as outreach and mentoring, are carried out in the marketing aspect. The outreach materials cover the importance of marketing communication in the digital era and community-based marketing for zakat management institutions. The community service team also provides guidance in managing websites and Instagram as tools for digital and community-based marketing to establish communication and transparency with community partners.
PENGUATAN PEMASARAN BERBASIS DIGITAL DAN KOMUNITAS DI NU CARE LAZISNU KOTA SURAKARTA Ivantri, Madha Adi; Marzuqi, Achmad Mufid; Faruk, Ahmad; Lestari, Asih Puji; Khoiriyah, Shofiatul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to enhance digital and community-based marketing. Based on the situational analysis of the partner, NU Care LAZISNU Surakarta, this initiative is highly relevant considering the challenges faced and the development stage of the partner organization. The community service method employed at NU Care LAZISNU Surakarta uses an ABCD (Asset-Based Community Development) approach, where the service team encourages the partner to understand and utilize their potential and strengths. Technical steps, such as outreach and mentoring, are carried out in the marketing aspect. The outreach materials cover the importance of marketing communication in the digital era and community-based marketing for zakat management institutions. The community service team also provides guidance in managing websites and Instagram as tools for digital and community-based marketing to establish communication and transparency with community partners.
Analisis Faktor-Faktor Penentu Keputusan Pembelian Yamaha NMAX di Kota Surakarta Marzuqi, Achmad Mufid; Fardani, Fikrina Faraidi
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2834

Abstract

Permintaan sepeda motor terus mengalami peningkatan seiring dengan pertumbuhan jumlah penduduk dan mobilitas masyarakat. Dalam kondisi persaingan pasar yang semakin ketat, perusahaan dituntut untuk terus berinovasi agar mampu memenuhi kebutuhan dan preferensi konsumen. Penelitian ini bertujuan untuk menganalisis faktor-faktor determinan yang memengaruhi keputusan konsumen dalam membeli sepeda motor Yamaha NMAX di Kota Surakarta. Metode pengambilan sampel dilakukan secara accidental sampling selama periode Januari hingga Maret, dengan jumlah responden sebanyak 100 orang. Teknik analisis data yang digunakan adalah regresi linier berganda untuk mengetahui pengaruh variabel harga, kualitas produk, promosi, dan distribusi terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa keempat variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian Yamaha NMAX di Kota Surakarta.
Implementasi Mesin Produksi Pelet Apung untuk Mendukung Kemandirian Pakan Kelompok Budidaya Ikan di Desa Karangasem, Bulu, Sukoharjo Prasetyo, Rian; Komariah, Ainur; Marzuqi, Achmad Mufid
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high cost of fish feed has become the main problem in fish farming in Karangasem Village, Bulu District, Sukoharjo Regency. The “GP” Fish Farmers Group has long depended on commercial feed, which continues to increase in price and reduce profit margins. Meanwhile, local raw materials such as tofu waste, rice bran, and fish meal are abundantly available but have not been fully utilized due to the lack of processing technology. This community service program was carried out to implement a floating pellet machine as a solution to support feed self-sufficiency. The method consisted of three stages: preparation, implementation, and monitoring-evaluation. The preparation stage involved identifying partner needs and designing the pellet machine. The implementation stage included discussions, machine assembly, and feed production trials using local ingredients. Monitoring and evaluation were conducted through technical assistance and interviews with the group. The results indicate that the partners were able to operate the machine independently and produce floating pellets suitable for gourami and catfish farming. The use of this machine has proven effective in reducing feed costs, improving farming efficiency, and strengthening the group’s economic independence.
Co-Authors Ahmad Faruk Fardani, Fikrina Faraidi Khoiriyah, Shofiatul Komariah, Ainur Lestari, Asih Puji Madha Adi Ivantri, Madha Adi Rian Prasetyo