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All Journal Budimas : Jurnal Pengabdian Masyarakat Economics and Digital Business Review
Marzuqi, Achmad Mufid
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGUATAN PEMASARAN BERBASIS DIGITAL DAN KOMUNITAS DI NU CARE LAZISNU KOTA SURAKARTA Ivantri, Madha Adi; Marzuqi, Achmad Mufid; Faruk, Ahmad; Lestari, Asih Puji; Khoiriyah, Shofiatul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15527

Abstract

This community service aims to enhance digital and community-based marketing. Based on the situational analysis of the partner, NU Care LAZISNU Surakarta, this initiative is highly relevant considering the challenges faced and the development stage of the partner organization. The community service method employed at NU Care LAZISNU Surakarta uses an ABCD (Asset-Based Community Development) approach, where the service team encourages the partner to understand and utilize their potential and strengths. Technical steps, such as outreach and mentoring, are carried out in the marketing aspect. The outreach materials cover the importance of marketing communication in the digital era and community-based marketing for zakat management institutions. The community service team also provides guidance in managing websites and Instagram as tools for digital and community-based marketing to establish communication and transparency with community partners.
PENGUATAN PEMASARAN BERBASIS DIGITAL DAN KOMUNITAS DI NU CARE LAZISNU KOTA SURAKARTA Ivantri, Madha Adi; Marzuqi, Achmad Mufid; Faruk, Ahmad; Lestari, Asih Puji; Khoiriyah, Shofiatul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to enhance digital and community-based marketing. Based on the situational analysis of the partner, NU Care LAZISNU Surakarta, this initiative is highly relevant considering the challenges faced and the development stage of the partner organization. The community service method employed at NU Care LAZISNU Surakarta uses an ABCD (Asset-Based Community Development) approach, where the service team encourages the partner to understand and utilize their potential and strengths. Technical steps, such as outreach and mentoring, are carried out in the marketing aspect. The outreach materials cover the importance of marketing communication in the digital era and community-based marketing for zakat management institutions. The community service team also provides guidance in managing websites and Instagram as tools for digital and community-based marketing to establish communication and transparency with community partners.
Analisis Faktor-Faktor Penentu Keputusan Pembelian Yamaha NMAX di Kota Surakarta Marzuqi, Achmad Mufid; Fardani, Fikrina Faraidi
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2834

Abstract

Permintaan sepeda motor terus mengalami peningkatan seiring dengan pertumbuhan jumlah penduduk dan mobilitas masyarakat. Dalam kondisi persaingan pasar yang semakin ketat, perusahaan dituntut untuk terus berinovasi agar mampu memenuhi kebutuhan dan preferensi konsumen. Penelitian ini bertujuan untuk menganalisis faktor-faktor determinan yang memengaruhi keputusan konsumen dalam membeli sepeda motor Yamaha NMAX di Kota Surakarta. Metode pengambilan sampel dilakukan secara accidental sampling selama periode Januari hingga Maret, dengan jumlah responden sebanyak 100 orang. Teknik analisis data yang digunakan adalah regresi linier berganda untuk mengetahui pengaruh variabel harga, kualitas produk, promosi, dan distribusi terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa keempat variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian Yamaha NMAX di Kota Surakarta.
Co-Authors Ahmad Faruk Fardani, Fikrina Faraidi Khoiriyah, Shofiatul Lestari, Asih Puji Madha Adi Ivantri, Madha Adi