Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Administrasi dan Manajemen AKADEMIK: Jurnal Mahasiswa Humanis
Cloudia, Fabella
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Keberlanjutan dan Transformasi Digital di Industri Fast Fashion: Studi Kasus Uniqlo Cloudia, Fabella
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i1.1271

Abstract

The fast fashion industry has grown rapidly by providing trendy and affordable clothing, but it has led to negative environmental impacts, such as increased carbon emissions and textile waste. UNIQLO, as one of the key players in this industry, applies the Net Positive principle to create a positive impact that exceeds its negative effects. By leveraging digital transformation, UNIQLO enhances operational efficiency and transparency in its business. This article discusses UNIQLO's strategy of integrating the Net Positive concept with digital technology. The analysis results show that through supply chain tracking, AI-based inventory management, and consumer education programs, UNIQLO has successfully reduced textile waste, decreased carbon emissions, and increased loyalty among environmentally-conscious consumers. These strategic steps not only help UNIQLO reduce its environmental impact but also strengthen its competitiveness in the global fast fashion market. UNIQLO's approach serves as a real example for other companies in the industry that aim to adopt a sustainable business model, especially in the digital era, which demands innovation and environmental responsibility.
Deskripsi Lima Kekuatan Porter Dalam E-commerce Enabler Cloudia, Fabella; Jane, Orpha
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.4396

Abstract

Penelitian ini bertujuan untuk menganalisis persaingan intensif di industri e-commerce Indonesia, dengan fokus pada Lima Kekuatan Porter dan pendekatan Market-Based View (MBV). Studi ini mengeksplorasi dinamika persaingan di dalam platform e-commerce Business to Business, Business to Consumer, dan Consumer to Consumer seperti Bukalapak, Lazada, Shopee, dan Tokopedia. Secara spesifik, E-commerce enabler, yang menyediakan berbagai layanan pendukung bisnis e-commerce, menjadi subjek utama penelitian karena pertumbuhan signifikan yang didukung oleh pendanaan investor. Melalui analisis Lima Kekuatan Porter, penelitian ini mengidentifikasi faktor-faktor yang mempengaruhi persaingan, seperti kekuatan pemasok dan pembeli, ancaman produk pengganti, serta potensi pendatang baru. Hasil penelitian menunjukkan bahwa layanan e-commerce enabler dapat membantu brand dalam meningkatkan posisi kompetitifnya di pasar dengan strategi pemasaran kreatif, pemantauan pesaing, dan inovasi produk. Kesimpulannya, pemahaman yang mendalam tentang lingkungan kompetitif dan kolaborasi dengan e-commerce enabler penting untuk mempertahankan keunggulan bersaing di industri e-commerce yang dinamis.
Co-Authors Orpha Jane