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All Journal Jurnal Akademik Pengabdian Masyarakat
Andika Dafa Penta Pratama
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengembangan Marketing UMKM Jamu Tradisional Di Desa Pangkatrejo Kecamatan Sugio Kabupaten Lamongan Dengan Metode Rebranding Ulfa Khoiriyah; Andika Dafa Penta Pratama; Hadad Alwi; Bayu Malikhul Askhar; Tri Winarsih; Ronalmanto Ronalmanto; Muhammad David
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3702

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential for driving economic growth and creating jobs, especially within the traditional jamu industry. In Pangkatrejo Village, jamu MSMEs encounter difficulties such as a lack of branding knowledge and inefficient marketing strategies. Given the growing interest in natural products after the Covid-19 pandemic, jamu has the opportunity to emerge as a prominent product. This activity involves a support program for traditional jamu MSMEs in Pangkatrejo Village, concentrating on rebranding efforts that involve packaging design, modernizing bottles, and developing social media presence. The goal is to improve the visibility and competitiveness of jamu products, as well as to expand the market and strengthen the local economy.
Co-Authors Bayu Malikhul Askhar Hadad Alwi Muhammad David Ronalmanto Ronalmanto Tri Winarsih Ulfa Khoiriyah