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All Journal The International Journal of Accounting and Business Society Reviu Akuntansi, Keuangan, dan Sistem Informasi
Pratama, Fadhil Irvan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Intensi Penggunaan E-Wallet (Shopeepay): Integrasi Indikator Tiga Model Penerimaan Teknologi Pratama, Fadhil Irvan; Baridwan, Zaki
Reviu Akuntansi, Keuangan, dan Sistem Informasi Vol. 3 No. 3 (2024): Reviu Akuntansi, Keuangan, dan Sistem Informasi (REAKSI)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/reaksi.2024.3.3.233

Abstract

The increasingly popular e-wallet payments among the Indonesian people result from the growing population of internet users. This study aims to test and analyze perceived ease of use, perceived usefulness, task-technology fit, and perceived trust on the intention to use e-wallet (Shopeepay), employing the theories of Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Task-Technology Fit (TTF). The data are collected utilizing purposive sampling by distributing questionnaires to undergraduate students of the Accounting Department of the Faculty of Economics and Business, Universitas Brawijaya through WhatsApp group and Line messaging applications. The results of this study exhibit that perceived usefulness, perceived ease of use, task-technology fit, and perceived trust have a positive effect on the intention to use e-wallet (Shopeepay).   Abstrak E-wallet merupakan alat pembayaran yang kian digemari masyarakat Indonesia seiring dengan pertumbuhan pengguna internet yang terus meningkat dari waktu ke waktu. Penelitian ini bertujuan untuk menguji dan menganalisis persepsi kemudahan, persepsi manfaat, kesesuaian tugas-teknologi, dan persepsi kepercayaan terhadap intensi penggunaan e-wallet (Shopeepay). Technology Acceptance Model (TAM), Theory of Planned Behaviour (TPB), dan Task-Technology Fit (TTF) merupakan beberapa teori yang digunakan dalam penelitian ini. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah purposive sampling dengan menyebarkan kuesioner kepada Mahasiswa Aktif S1 Akuntansi Fakultas Ekonomi dan Bisnis Universitas Brawijaya melalui grup Whatsapp dan aplikasi chatting Line. Hasil dari penelitian ini menunjukkan bahwa persepsi manfaat, persepsi kemudahan, kesesuaian tugas-teknogi, dan persepsi kepercayaan berpengaruh positif terhadap intensi penggunaan e-wallet (Shopeepay). Uang Elektronik, Technology Acceptance Model (TAM), Task-Technology Fit (TTF), Theory of Planned Behavior (TPB)
Competitiveness Improvement in BUMDes Through Marketing Digitalization Ghofar, Abdul; Handaru, Wuri Cahya; Riza, Muhammad Faisal; Umam, Khoirul; Kusumadewi, Areta Widya; Larasati, Wahyu Kartika; Nafi’a, Insania; Aqila, Hafizh; Maharani, Cevira Dewi; Pratama, Fadhil Irvan; Jawo, Muhammed
The International Journal of Accounting and Business Society Vol. 31 No. 1 (2023): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ijabs.2023.31.1.727

Abstract

Purpose — The objectives of this research are (1) to create digital marketing strategies using SWOT analysis, (2) to create information channels as digital marketing media using websites, and (3) to strengthen the image and governance of BUMDes Mitra Sejati of Kucur village, which has managed several business units and was affected by the COVID-19 pandemic. Design/methodology/approach — This research uses the qualitative method with the case study and interview approach, so the results are analytical and descriptive in nature. The population of this research is Village-Owned Enterprises throughout Indonesia, and the sample is BUMDes Mitra Sejati, a village-owned enterprise located in Kucur village of Dau sub-district in Malang regency. The village government manages this organization. Findings—BUMDes Mitra Sejati's growth is hampered by ineffective governance, the unavailability of suitable marketing and promotion media for the village's products and tourist destinations, and poor product branding and innovation. Practical implications — This research helps the enterprise optimize digital marketing, which other BUMDes in Indonesia. can also utilize Originality/value — This article presents a case of digital marketing applied by BUMDes in Indonesia so that it can provide an example of the sub-optimal use of digital marketing that reduces BUMDes revenue. Paper type — Case study
Co-Authors Abdul Ghofar Aqila, Hafizh Areta Widya Kusumadewi Handaru, Wuri Cahya Jawo, Muhammed Khoirul Umam Larasati, Wahyu Kartika Maharani, Cevira Dewi Muhammad Faisal Riza Nafi’a, Insania Zaki Baridwan