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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Bisnis dan Komunikasi Digital
Sagita, Della Nesha
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Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Marketplace Digital dalam meningkatkan Kinerja UMKM melalui Sarana Komunikasi di Era Digital Ramadhani, Nazwah; Sugesti, Ade Irfany; Sagita, Della Nesha; Purwanto, Eko
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3560

Abstract

Penelitian ini bertujuan untuk mengkaji pemanfaatan marketplace digital sebagai sarana komunikasi dalam meningkatkan kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode studi literatur. Hasil penelitian menunjukkan bahwa marketplace digital tidak hanya berfungsi sebagai saluran distribusi produk, tetapi juga sebagai alat komunikasi yang memperkuat hubungan antara UMKM dan konsumen. Fitur-fitur komunikasi seperti chat, notifikasi, dan ulasan produk terbukti efektif dalam meningkatkan responsivitas dan loyalitas pelanggan. Namun, UMKM masih menghadapi berbagai tantangan, seperti persaingan yang ketat dan keterbatasan pengetahuan teknologi. Secara keseluruhan, penggunaan marketplace digital telah memberikan dampak positif terhadap peningkatan penjualan dan efisiensi operasional UMKM, meskipun terdapat kendala yang perlu diatasi. Penelitian ini merekomendasikan agar UMKM terus meningkatkan keterampilan digital mereka, sementara pemerintah dan platform marketplace dapat memberikan dukungan yang lebih luas dalam bentuk pelatihan dan fasilitas yang memadai.
Budaya Di Era Digital: Peran Tekonologi Dalam Mempengaruhi Budaya dan Pola Komunikasi Masyarakat Purwanto, Eko; Salsabila, Farah Lutfiya; Khaeriah, Ade Siti; Sagita, Della Nesha; Setiawati, Heni
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.22643

Abstract

Abstract  - Technology is the overall means used to provide goods necessary for human survival and human comfort. In the digital era, technology has developed at an accelerated pace. One of the most prominent aspects of the changes that occur in human life and make all human activities from manual to digital is technology. The purpose of this article is to explain how technology affects the culture and communication patterns of society, as well as the challenges and opportunities that will be faced by society in the era of digital technology. The influence of technology on human life is pervasive, particularly in the domains of culture and communication. In the digital era, technology has made it easier for individuals to perform daily activities, which has led to social changes. These changes can be beneficial or detrimental, depending on their nature and the context in which they occur. The positive influence of technology on culture and communication patterns is evident in the ease of long-distance communication and the preservation of local culture through the use of online media from various platforms. However, the negative effect is the potential loss of traditional values due to advances in information and communication technology. Furthermore, the digital era presents both challenges and opportunities for communities as a result of the influence of technology on culture and communication patterns. Keywords: technology, digital, culture, communication patterns, society, impact 
Co-Authors Eko Purwanto Khaeriah, Ade Siti Ramadhani, Nazwah Salsabila, Farah Lutfiya Setiawati, Heni Sugesti, Ade Irfany