Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian UNDIKMA
Aprila, Dikri Sillmi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Mentoring on PESTEL Strategy and SWOT Analysis for KADIN Kota Bandung's MSMEs to Enhance Digital Transformation Asmara, Maisa Azizah; Ferdiansyah, Fahmi Reza; Rozak, Abdul; Sabila, Sherly Nur; Rizal, Muhammad Khoerul; Aprila, Dikri Sillmi; Buchori, Akbar
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.13145

Abstract

This community service program aims to enhance the competitiveness of MSMEs through the implementation of digital transformation, PESTEL strategies, and SWOT analysis, as well as the development of digital marketing capabilities. Additionally, this program seeks to boost the confidence of MSME entrepreneurs under the guidance of KADIN Kota Bandung in achieving economic independence. The methods used include counseling and mentoring, focusing on increasing the participants' understanding of business strategies and their practical application. The evaluation instrument used is a questionnaire, and the data analysis technique involves quantitative analysis through descriptive statistics to assess the Likert scale-based responses, aimed at comparing pre-test and post-test results. As a result, participants' comprehension of PESTEL, SWOT strategies, and digital transformation improved significantly. MSMEs were able to identify both external and internal factors for strategic planning, and they became more prepared to adopt digital technologies to enhance business efficiency and innovation. This training provides a comprehensive strategic foundation for the growth of MSMEs in the digital era.
Halal Certification and Branding : Unlocking The Potential of SMEs in The Islamic Economy Asmara, Maisa Azizah; Arissaputra, Rivaldi; Nur Sabila, Sherly; Aprila, Dikri Sillmi
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.14990

Abstract

This community service program aims to empower Micro and Small Enterprises (MSEs) under the guidance of MEK 'Aisyiyah Jawa Barat through halal certification and halal branding to enhance product competitiveness and expand market access. The implementation method consists of three stages: (1) Preparation, which includes needs assessment and material development; (2) Implementation, encompassing counselling, technical assistance, and training; and (3) Evaluation, involving pre-test and post-test analysis. The data collected is subsequently analyzed using descriptive methods by comparing pre- and post-test percentages to identify improvements in participants’ knowledge, attitudes, and skills. The core activities include counselling on halal certification, assistance in creating a self-declaration-based SIHALAL account, training in logo design using Canva, and support in setting up a GoBiz account for digital marketing. Post-test results demonstrated significant improvements in participants' knowledge, attitudes, and skills. The program successfully enhanced participants’ understanding of halal branding and certification while broadening market opportunities through the integration of digital technology. Key recommendations include sustained mentoring, in-depth technical training, and collaboration with relevant stakeholders to ensure the program’s long-term impact and sustainability.
Co-Authors Abdul Rozak Arissaputra, Rivaldi Asmara, Maisa Azizah Buchori, Akbar Fahmi Reza Ferdiansyah Nur Sabila, Sherly Rizal, Muhammad Khoerul Sabila, Sherly Nur