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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis
Nurtjahjani , Fullchis
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ONLINE AND OFFLINE MARKETING MENTORING AND TRAINING FOR SMEs IN JOYOGRAND MERJOSARI MALANG: Promotion, Promotional Media,Product Catalog Umi, Umi Khabibah; Herijanto, Pudji; Nurtjahjani , Fullchis; Nurdjizah, Nurdjizah; Aini, Lilies Nur
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6489

Abstract

            Assistance and training for SMEs in RW 8 Joyogrand Merjosari Malang Housing is a collaboration with the world of education. This is because there is a need for knowledge about marketing, both online through social media and offline through tools in the form of product catalogs. The catalog displays all the products produced, along with their prices, so this will really help potential consumers in recognizing and knowing what products are produced. The final thing that is hoped for is that a buying and selling transaction will occur between them. If you understand the meaning of promotion, you will know the true purpose of promotion. Not just communication to attract interest or introductions. The aim of promotion is to generate sales from capturing the market, as well as increasing the number of sales, increasing awareness of the sustainability of the buying and selling relationship. The training program for presenting promotional ideas on Facebook/Instagram and the Product Catalog is one of the training programs that can help disseminate product information. Likewise for UKMs in RW 08. They need to open themselves to other people regarding what they produce. By being known by other people, it will increase sales
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN DI PT WERBEL INDONESIA SERVICES KOTA MALANG Pratiwi, Aulia Dwi; Nurtjahjani , Fullchis
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.3573

Abstract

Kualitas pelayanan dan nilai pelanggan yang ditawarkan oleh perusahaan kepada pelanggan mempengaruhi kepuasan pelanggan PT Werbel Indonesia Services Kota Malang tidak memberikan pelayanan yang prima kepada pelanggannya dan mendapatkan nilai pelanggan yang tidak baik Penelitian ini bertujuan untuk menganalisis secara parsial dan simultan pada PT Werbel Indonesia Services Kota Malang. Penelitian ini merupakan penelitian statistik deskriptif dengan variabel kualitas pelayanan nilai pelanggan dan kepuasan pelanggan Dengan teknik purposive sampling diperoleh 71 responden pelanggan PT Werbel Indonesia Services Kota Malang Teknik analisis data yang digunakan adalah regresi linier berganda koefisien determinasi dan pengujian hipotesis. Hasil penelitian ini menunjukkan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan Nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan Kualitas pelayanan dan nilai pelanggan secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan Besarnya pengaruh kualitas pelayanan dan nilai pelanggan terhadap kepuasan pelanggan (adjusted R2) adalah sebesar 189. Berdasarkan hasil penelitian ini dapat disarankan agar karyawan PT Werbel Indonesia Services Kota Malang dapat meningkatkan kualitas pelayanan dengan menunjukkan penampilan fisik dan kemampuan karyawan saat bekerja dan mengatur emosinya kepada pelanggan jasa services Sehingga pelanggan merasa puas terhadap kinerja karyawan PT Werbel Indonesia Services Kota Malang.
Co-Authors Aini, Lilies Nur Herijanto, Pudji Nurdjizah, Nurdjizah Pratiwi, Aulia Dwi Umi, Umi Khabibah