Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal J@TI (TEKNIK INDUSTRI) PROZIMA (Productivity, Optimization and Manufacturing System Engineering) International Journal of Industrial Engineering and Engineering Management IJCOSIN : Indonesian Journal of Community Service and Innovation
Adrianto, Ega
Telkom University
Education Industrial & Manufacturing Engineering Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Marketing for Higher Education Institution: A Review and Theoretical Framework Adrianto, Ega; Suharyanti, Yosephine
International Journal of Industrial Engineering and Engineering Management Vol. 6 No. 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v6i2.9639

Abstract

A higher education institution (HEI) builds its quality throughout the process, from student admission to graduation. One of the critical points in the admission process, by which the applicants are selected, is the number of applicants being selected. To get a large number of applicants, an HEI undertakes marketing programs. Many studies on HEI marketing discuss factors differently, depending on the case and the viewpoints or the objectives. This study reviews 52 articles on HEI marketing to get general insights and develop a theoretical framework that is expected to be beneficial for HEI practitioners to design their marketing programs and for researchers to get a general model to be referred to. The insights from the review are, first, the development of modified marketing mix 3P1Q (quality, price, promotion, place) for HEI marketing, which is adapted from marketing mix 4P. The second insight is that the focus of HEI marketing discussion has shifted because of the COVID-19 pandemic, regarding the disruption and the intense use of digital technology. This phenomenon could help interested parties predict the future of HEI marketing. The result of this study is a comprehensive theoretical framework of HEI marketing that integrates HEI attributes, HEI marketing factors, HEI marketing impacts, and the relationships among those elements.
Marketing for Higher Education Institution: A Review and Theoretical Framework Adrianto, Ega; Suharyanti, Yosephine
International Journal of Industrial Engineering and Engineering Management Vol. 6 No. 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v6i2.9639

Abstract

A higher education institution (HEI) builds its quality throughout the process, from student admission to graduation. One of the critical points in the admission process, by which the applicants are selected, is the number of applicants being selected. To get a large number of applicants, an HEI undertakes marketing programs. Many studies on HEI marketing discuss factors differently, depending on the case and the viewpoints or the objectives. This study reviews 52 articles on HEI marketing to get general insights and develop a theoretical framework that is expected to be beneficial for HEI practitioners to design their marketing programs and for researchers to get a general model to be referred to. The insights from the review are, first, the development of modified marketing mix 3P1Q (quality, price, promotion, place) for HEI marketing, which is adapted from marketing mix 4P. The second insight is that the focus of HEI marketing discussion has shifted because of the COVID-19 pandemic, regarding the disruption and the intense use of digital technology. This phenomenon could help interested parties predict the future of HEI marketing. The result of this study is a comprehensive theoretical framework of HEI marketing that integrates HEI attributes, HEI marketing factors, HEI marketing impacts, and the relationships among those elements.
Peningkatan Literasi Teknologi Siswa SMA melalui Pengenalan Desain dan Manufaktur Berbasis Komputer (CAD/CAM) EGA ADRIANTO; KARINA AMANDA LARASATI; DINA RACHMAWATY; FAUZAN ROMADLON; ASWAN MUNANG; HENRY DWI PRIHARTANTO
Indonesian Journal of Community Service and Innovation Vol. 6 No. 1 (2026): April 2026
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v6i1.10587

Abstract

Perkembangan teknologi industri modern menuntut penguasaan sistem desain dan manufaktur berbasis komputer, khususnya Computer-Aided Design (CAD) dan Computer-Aided Manufacturing (CAM), yang berperan penting dalam mewujudkan proses perancangan dan produksi digital yang efisien, presisi, dan adaptif terhadap era Industri 4.0. Namun, pemahaman CAD/CAM di tingkat sekolah menengah masih terbatas akibat keterbatasan fasilitas dan akses pembelajaran berbasis teknologi industri. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi teknologi serta memperkenalkan konsep dasar CAD/CAM kepada siswa SMA Muhammadiyah 1 Purwokerto. Kegiatan ini dirancang untuk memperluas wawasan dan minat siswa terhadap alur desain digital hingga manufaktur serta relevansinya dengan dunia kerja dan pendidikan tinggi. Materi disampaikan melalui studi kasus sederhana, diskusi interaktif, dan demonstrasi langsung pembuatan gambar CAD/CAM pada perancangan produk fungsional, seperti mesin pemotong kentang. Pendekatan pembelajaran berbasis praktik diharapkan mampu menumbuhkan pola pikir rekayasa (engineering mindset) dan memperkuat pemahaman siswa mengenai peran CAD/CAM dalam menghasilkan solusi inovatif di industri modern. Melalui kegiatan ini, Program Studi Teknik Industri Telkom University Purwokerto berkontribusi dalam pengembangan literasi teknologi siswa sekolah menengah sekaligus memperkuat citra program studi melalui pengenalan rekayasa industri yang inspiratif dan aplikatif.
A Simulation of University Marketing Strategies Through Print and Digital Advertising Media: Simulasi Pemasaran Universitas dalam Media Iklan Cetak ataupun Online Ega Adrianto; Ignatius Luddy Indra Purnama; Karina Amanda Larasati; Edo Ariful Hudha
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol. 10 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/prozima.v10i1.1778

Abstract

This study aims to analyze the effectiveness of higher education promotional media in attracting prospective students’ attention, particularly among recently graduated high school students, by comparing traditional and digital advertising media. The analysis was conducted by measuring the duration of students’ attention toward each type of promotional media displayed during the process of searching for university information. The results indicate that traditional promotional media, such as education expos and billboards, still play an effective role in increasing institutional awareness and attracting prospective students’ attention. On the other hand, digital media such as social media and websites provide faster, broader, and more interactive access to information for prospective students, parents, and teachers. These findings suggest that higher education institutions need to optimally integrate traditional and digital promotional strategies to enhance marketing communication effectiveness and strengthen institutional competitiveness in the digital era.
OPTIMIZING CAMPUS PROMOTION STRATEGIES: A STUDY ON SELECTING POTENTIAL PROVINCES USING THE AHP METHOD Ega Adrianto; Karina Amanda Larasati; Henry Dwi Prihartanto
J@ti Undip: Jurnal Teknik Industri Vol 21, No 2 (2026): Mei 2026
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jati.21.2.112-120

Abstract

Yogyakarta is recognized as a national education hub in Indonesia, characterized by intense competition among higher education institutions, which necessitates data-driven strategic enrollment management (SEM) approaches. This study aims to identify and prioritize potential provinces for campus promotion using the Analytic Hierarchy Process (AHP) as a multi-criteria decision-making method. Four academic performance–based criteria—Grade Point Average (GPA), study duration, student achievement, and bachelor’s thesis performance—were evaluated across four provinces: West Kalimantan, East Nusa Tenggara (NTT), West Nusa Tenggara (NTB), and East Kalimantan. Pairwise comparisons and consistency testing were applied to ensure reliable weighting and ranking. The results indicate that GPA is the most influential criterion, followed by study duration, student achievement, and bachelor’s thesis performance. Based on the overall priority scores, West Nusa Tenggara ranked first (1.213), followed by East Nusa Tenggara (0.748), West Kalimantan (0.407), and East Kalimantan (0.229). These findings demonstrate that integrating academic outcome indicators with geographic prioritization provides a systematic and objective basis for targeted promotion planning, supporting more effective and sustainable student recruitment strategies.
Co-Authors ASWAN MUNANG DINA RACHMAWATY Edo Ariful Hudha Fauzan Romadlon HENRY DWI PRIHARTANTO Ignatius Luddy Indra Purnama Karina Amanda Larasati Suharyanti, Yosephine