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All Journal Jurnal Rekayasa Sistem Industri International Journal of Industrial Engineering and Engineering Management Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia
Suharyanti, Yosephine
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Humanities Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pendampingan Pengembangan SPMI Perguruan Tinggi untuk Meningkatkan Akreditasi Program Studi Suharyanti, Yosephine; Rudwiarti, Lucia Asdra; Vitasurya, Vincentia Reni; Bharata, Bonaventura Satya
Jurnal Atma Inovasia Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i4.9520

Abstract

Banyaknya perguruan tinggi (PT) dan program studi (prodi) di Indonesia yang belum mengembangkan dan menerapkan sistem penjaminan mutu internal (SPMI) mendorong Direktorat Belmawa Dirjen Diktiristek untuk mengembangkan kemitraan dengan PT yang telah menerapkan SPMI dengan baik, untuk mengabdikan dirinya mendampingi PT lain yang masih dalam tahap merintis atau mengembangkan SPMI-nya. Universitas Atma Jaya Yogyakarta menjadi salah satu mitra Direktorat Belmawa untuk mendampingi tujuh PT dengan 37 prodi pada tahun 2022. Pendampingan ini bertujuan untuk mengakselerasi peningkatan implementasi SPMI pada PT dan prodi peserta, dan dijalankan melalui tiga kegiatan yaitu pendampingan pengembangan SPMI secara menyeluruh, sharing implementasi SPMI, serta pendampingan pengembangan monitoring dan evaluasi dan audit mutu internal. Kegiatan yang dilaksanakan pada rentang waktu Agustus-Desember 2022 ini berjalan dengan lancar dan partisipasi peserta cukup baik, walaupun interaksi terbatas karena hanya diijinkan diselenggarakan secara daring. Setelah satu setengah tahun sejak berakhirnya kegiatan pendampingan, dampaknya terlihat nyata yakni peningkatan peringkat akreditasi satu PT dan 32,4% prodi yang mengikuti pendampingan, yang mengindikasikan bahwa keberlanjutan hasil kegiatan berlangsung.
Marketing for Higher Education Institution: A Review and Theoretical Framework Adrianto, Ega; Suharyanti, Yosephine
International Journal of Industrial Engineering and Engineering Management Vol. 6 No. 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v6i2.9639

Abstract

A higher education institution (HEI) builds its quality throughout the process, from student admission to graduation. One of the critical points in the admission process, by which the applicants are selected, is the number of applicants being selected. To get a large number of applicants, an HEI undertakes marketing programs. Many studies on HEI marketing discuss factors differently, depending on the case and the viewpoints or the objectives. This study reviews 52 articles on HEI marketing to get general insights and develop a theoretical framework that is expected to be beneficial for HEI practitioners to design their marketing programs and for researchers to get a general model to be referred to. The insights from the review are, first, the development of modified marketing mix 3P1Q (quality, price, promotion, place) for HEI marketing, which is adapted from marketing mix 4P. The second insight is that the focus of HEI marketing discussion has shifted because of the COVID-19 pandemic, regarding the disruption and the intense use of digital technology. This phenomenon could help interested parties predict the future of HEI marketing. The result of this study is a comprehensive theoretical framework of HEI marketing that integrates HEI attributes, HEI marketing factors, HEI marketing impacts, and the relationships among those elements.
Penentuan Profil Pengunjung Lokal Maupun Wisatawan dengan Teknik K-means Clustering untuk Menentukan Strategi Suatu Ritel Artha, Fajar Stevano; Astanti, Ririn Diar; Suharyanti, Yosephine
Jurnal Rekayasa Sistem Industri Vol. 13 No. 2 (2024): Vol. 13 No. 2 (2024): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jrsi.v13i2.7270.113-126

Abstract

The tourism sector undeniably has a significant economic impact on a region. One of the activities of tourists is shopping, which can create an additional market share for retailers. Therefore, retailers need to seize this opportunity by implementing strategies tailored to the profiles of both local and tourist visitors. This article proposes a retail strategy based on the analysis of local and tourist visitor profiles, using transaction data from Point of Sales (POS) to classify visitors based on their distance from the retailer. Hypothesis testing is conducted to understand the differences in purchasing patterns between local and tourist visitors, along with K-means clustering techniques to group visitors based on distance, age, and purchase value. The interpretation of clustering results helps identify purchasing patterns in each group, enabling retailers to adjust marketing and promotional strategies according to customer profiles. Through clustering analysis in a case study of a retailer in Yogyakarta, Indonesia, three main customer groups were identified: inactive, active, and out-of-town visitors. Retailers should prioritize efforts on active groups, especially Cluster 4, with active members and high transaction values. Clusters 6 and 9 should also be targeted to increase the probability of becoming Cluster 4. Group 1 can be disregarded in marketing efforts, and retailers should tailor their strategies for Group 3 based on their visitation patterns.
PELATIHAN DASAR SPMI DAN AMI UNTUK MENINGKATKAN PEMAHAMAN PENGGERAK SPMI PERGURUAN TINGGI Suharyanti, Yosephine; Purwanugraha, Heribertus Andre; Handoko, Luky; Emanuel, Andi Wahju Rahardjo; Bharata, Bonaventura Satya; Vitasurya, Vincentia Reni; Rudwiarti, Lucia Asdra; Budiharta, Pratiwi; Pramudyanto, Alexander Beny; Wiranata, F. Edwin
Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Volume 5, Nomor 2, Juli 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpm.v5n2.p90-98

Abstract

Internal quality assurance (IQA) in higher education institutions (HEIs) is believed to be the spearhead for accelerating the improvement of the quality of HEIs and the study programs within it. However, currently many HEIs are trapped in the formal implementation of IQA and does not reach its essence, so it does not have a real impact on the quality of the HEIs. Universitas Atma Jaya Yogyakarta is one of the partners of the Directorate of Learning and Student Affairs of the Directorate General of Higher Education, Research, and Technology to devote itself by providing training and sharing good practices in implementing IQA to six HEIs with 31 study programs in 2024. This training aims to provide experience and insights for participants to become drivers of accelerating the implementation of IQA in their respective HEIs and study programs. The training was carried out in two stages in September and October 2024, each for two days, with materials covering IQA system development, IQA organization, IQA documents, and internal quality audits. This training went smoothly and effectively, as evidenced by the increase in participants' comprehension as measured by a pre-test and a post-test. After six months had passed, the indirect impact of this training was also seen in the accreditation of two participating HEIs that had unaccredited status during the training.
Co-Authors Adrianto, Ega Alexander Beny Pramudyanto Andi Wahju Rahardjo Emanuel Artha, Fajar Stevano Astanti, Ririn Diar Bharata, Bonaventura Satya HANDOKO, Luky Heribertus Andre Purwanugraha, Heribertus Andre Lucia Asdra Rudwiarti Pratiwi Budiharta, Pratiwi Vincentia Reni Vitasurya Wiranata, F. Edwin