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All Journal Jurnal Dimamu Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Yanti, Widi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Saluran Pemasaran Tomat (Solanum lycopersicum L.) pada Kelompok Tani Cijapati di Desa Mekarlaksana Yanti, Widi; Pardani, Cecep
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1309

Abstract

Marketing channels that run well will reap huge profits. This research aims to find out; 1) marketing channels for tomatoes in the Cijapati farmer group in Mekarlaksana Village, Cikancung District, Bandung Regency, 2) the amount of margin, costs and profits from marketing tomatoes in the Cijapati farmer group in Mekarlaksana Village, Cikancung District, Bandung Regency, 3) share of the price received by farmers (farmer's share) in the Cijapati farmer group in Mekarlaksana Village, Cikancung District, Bandung Regency. This research is descriptive quantitative using the case study method. The sample of respondents was taken as many as 23 people using the census and snowball sampling method. The research results show that The Cijapati farmer group has established a linear marketing channel for their tomatoes. The distribution process starts from farmers as producers, then moves to wholesalers as main distributors. After that, the tomatoes will be distributed to retailers before finally being sold to final consumers. 2) Total marketing margin of IDR 2,500. Total marketing costs reached IDR 412 from the total expenditure during marketing. From the difference between marketing margin and marketing costs, a marketing profit of IDR 2,088 is obtained. 3) Farmers receive 50% of the total marketing margin of IDR 2,500, which is IDR 1,250, while the remainder is used for marketing costs and profits.
Persamaan Fungsi Linear Dalam Analisa Penjualan 2024 Pada UMKM Teh Tong Tji Yanti, Widi; Fahrani, Siti Yulia Salsa; Camila, Raden Firyal Fadhlin; Adinda, Najua Mayang; Safitri, Wiji
Manajemen Inovasi Bisnis dan Strategi Vol 2, No 2 (2024): Desember
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v2i2.39972

Abstract

Penelitian ini mengkaji penerapan fungsi linear dalam analisis penjualan di UMKM Teh Tong Tji selama periode Januari hingga April. Penelitian ini bertujuan untuk mengoptimalkan proses produksi, memprediksi permintaan pasar, dan meningkatkan efisiensi operasional UMKM. Metode yang digunakan adalah metode kuantitatif dengan analisis data penjualan menggunakan statistik. Hasil penelitian menunjukkan bahwa penjualan UMKM Teh Tong Tji mengalami fluktuasi, dengan penjualan tertinggi pada bulan Januari dan terendah pada bulan Februari. Penerapan fungsi linear membantu dalam memahami hubungan antara variabel-variabel yang mempengaruhi penjualan, seperti harga dan jumlah barang yang dijual. Dengan menggunakan fungsi linear, UMKM dapat melakukan perencanaan keuangan yang lebih baik, meminimalkan biaya produksi, dan memaksimalkan keuntungan. Penelitian ini memberikan implikasi praktis bagi pengelolaan keuangan UMKM Teh Tong Tji, terutama dalam meningkatkan daya saing dan keberlanjutan usaha di pasar yang kompetitif. Kesimpulan penelitian ini menegaskan pentingnya penerapan prinsip-prinsip matematika dalam bisnis untuk meningkatkan efisiensi dan daya saing UMKM
Co-Authors Adinda, Najua Mayang Camila, Raden Firyal Fadhlin Cecep Pardani, Cecep Fahrani, Siti Yulia Salsa Safitri, Wiji