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All Journal Jurnal Ilmiah Ekonomi, Manajemen dan Syariah RISK : Jurnal Riset Bisnis dan Ekonomi
Putri, Silvia Usmayanti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : RISK : Jurnal Riset Bisnis dan Ekonomi

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PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP Putri, Silvia Usmayanti; Habiba, Meilany Pramesti; Falefy, Kurnia Yulia Ayu; Riza, Sayyida Nafisatur; Diniati, Bintis Tianatud
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6214

Abstract

Abstract: This research aims to develop an effective marketing strategy for salted egg Micro,Small and Medium Enterprises (MSME) centers in Kedungsoko Village, Tulungagung District.The problems faced by MSMEs involve limited market access and the lack of use of digitalmarketing to increase the visibility of their products. The research method used wasqualitative, this research involved interviews with MSME owners. The research results showedthat the adoption of digital marketing strategies significantly increased exposure to salted eggMSME products. Through the use of social media, websites and e-commerce platforms, MSMEshave succeeded in reaching a wider market and increasing sales of their products.Keywords: Digital Marketing, Marketing Strategy, and Salted Egg MSMEs
Co-Authors Amalia Nuril Hidayati Diniati, Bintis Tianatud Falefy, Kurnia Yulia Ayu Habiba, Meilany Pramesti Mawarni, Nadia Hera Riza, Sayyida Nafisatur