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All Journal Jurnal EK dan BI Jurnal Abdimas Dosma (JAD) Jurnal Abdimas Dosma
Budiman, Valdi Mughni
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Digitalisasi Digitalisasi Pertanian Melalui Platform Online untuk Meningkatkan Pendapatan KWT Sedap Malam Ratu, Ratu Chaterine Fajri; Safitri, Dini; Sari, Putri Irmala; Yanto, Supri; Budiman, Valdi Mughni; Kartika, Winda
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.110

Abstract

Agricultural digitalization has become a strategic step in enhancing the competitiveness and income of farmers in the digital era. The method was used in participatory action, involving 25 members of the Sedap Malam KWT. The training is conducted in three stages: introduction to the concept of digital marketing, practical use of e-commerce platforms, and evaluation of online sales results. Data collection techniques include observation, interviews, and analysis of sales reports during the month prior to the training. The results of the dedication show a significant increase in the average income of KWT members by 66,87% after implementing online marketing strategies. In addition, digital literacy among participants increased by 90,83%. Therefore, agricultural product marketing training through online platforms is effective in increasing the income and digital capacity of the Sedap Malam KWT. This dedication recommends the expansion of similar programs to other farmer groups to encourage digital transformation in the agricultural sector.
PERAN STRATEGIS BISNIS DIGITAL DALAM PROMOSI DAN PENGEMBANGAN PARIWISATA KYOKKO BEACH LAMPUNG Budiman, Valdi Mughni
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2358

Abstract

This research explores the strategic significance of digital business in enhancing the promotion and growth of the Kyokko Beach tourist destination in Lampung. As a developing tourism site, Kyokko Beach encounters obstacles related to market reach and public exposure, mainly due to the lack of traditional promotional efforts and limited integration of digital technologies. Employing a descriptive qualitative methodology, data were gathered through field observations, interviews with local tourism actors, and a review of pertinent literature. The results demonstrate that leveraging digital business tools—such as social media engagement, online booking systems, and the digital marketing involvement of local MSMEs—has notably boosted tourist numbers and reinforced the destination’s online presence. Additionally, the study highlights persistent issues like inadequate digital skills and insufficient technological infrastructure. Unlike prior research that predominantly examined well-established tourist spots, this study contributes novel perspectives by focusing on an emerging destination through a community-driven approach. The proposed framework for digitalization underscores the value of multi-stakeholder cooperation, community empowerment, and the implementation of sustainable and adaptive digital management practices.
Digitalisasi Digitalisasi Pertanian Melalui Platform Online untuk Meningkatkan Pendapatan KWT Sedap Malam Ratu, Ratu Chaterine Fajri; Safitri, Dini; Sari, Putri Irmala; Yanto, Supri; Budiman, Valdi Mughni; Kartika, Winda
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.110

Abstract

Agricultural digitalization has become a strategic step in enhancing the competitiveness and income of farmers in the digital era. The method was used in participatory action, involving 25 members of the Sedap Malam KWT. The training is conducted in three stages: introduction to the concept of digital marketing, practical use of e-commerce platforms, and evaluation of online sales results. Data collection techniques include observation, interviews, and analysis of sales reports during the month prior to the training. The results of the dedication show a significant increase in the average income of KWT members by 66,87% after implementing online marketing strategies. In addition, digital literacy among participants increased by 90,83%. Therefore, agricultural product marketing training through online platforms is effective in increasing the income and digital capacity of the Sedap Malam KWT. This dedication recommends the expansion of similar programs to other farmer groups to encourage digital transformation in the agricultural sector.
Co-Authors Dini Safitri Ratu, Ratu Chaterine Fajri Sari, Putri Irmala SUPRIYANTO Supriyanto Supriyanto Winda Kartika, Winda