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All Journal Suluh Pembangunan: Journal of Extension and Development Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Andarwangi, Tunjung
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Integrasi Pasar Daging Ayam Ras (Broiler) di Pasar Modern Indonesia Pratiwi, Dita; Andarwangi, Tunjung; Tantriadisti, Shinta; Ulfah, Maria
Journal of Food System & Agribusiness Volume 7 Nomor 2 Tahun 2023
Publisher : Politeknik Negeri Lampung

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Abstract

Production and consumption of chicken meat in Indonesia continues to increase; however, the development of broiler chicken prices at the consumer level tends to fluctuate. In addition to price fluctuations, there are risks related to chicken weight depreciation, chicken mortality, transportation costs, as well as poorly organized marketing channels and distribution patterns for broiler chickens. The distribution pattern of broiler chicken meat is closely related to market integration. Market integration is one of the characteristics of an efficient market, where strong integration means that price information at various market levels is well communicated. Therefore, a study will be conducted to assess the market integration of broiler chicken meat at the farmer and retailer levels in modern markets. The data used in this study will consist of monthly time series data for five years, from January 2018 to December 2022. The study on market integration of broiler chicken meat will employ the Index of Market Connection (IMC) analysis. Based on the IMC value of 5.242 and β2 value of 0.283, it can be concluded that the market integration of chicken meat at the Farmer and Modern Market levels is classified as weak, in the long terms.
Analisis Elastisitas Transmisi Harga Daging Ayam Ras Broiler di Tingkat Peternak dan Pasar Modern Andarwangi, Tunjung; Pratiwi, Dita; Ulfah, Maria; Tantriadisti, Shinta
Journal of Food System & Agribusiness Volume 7 Nomor 2 Tahun 2023
Publisher : Politeknik Negeri Lampung

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Abstract

The aim of this research is to determine the elasticity of price transmission for broiler chicken meat at the farmer and modern market levels. The data used in this research is secondary data, specifically of the time series type. The analytical method used involves calculating the average price of broiler chicken meat at both the farmer and modern market levels. Subsequently, the data is analyzed using multiple regression analysis to assess the efficiency of broiler chicken meat prices. The research results indicate that the elasticity of price transmission for broiler chicken meat in this study is 2.038, which means ET > 1. This implies that a 1% increase in broiler chicken meat prices at the modern market level will result in a 2.038% change in prices at the farmer level. Therefore, the broiler chicken meat marketing system is considered inefficient.
METODE PENDAMPINGAN LEARNING COMMUNITY STATION PADA ANAK-ANAK KOMUNITAS JENDELA LAMPUNG KOTA BANDAR LAMPUNG Apriyani, Marlinda; Andarwangi, Tunjung; Desfaryani, Rini; Sudiyo, Sudiyo; Trisnanto, Teguh Budi
Jurnal Pengabdian Nasional Vol 5 No 1 (2024)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jpn.v5i1.3517

Abstract

Mitra kegiatan Pengabdian kepada Masyarakat (PKM) ini adalah Komunitas Jendela Lampung (KJL). KJL merupakan komunitas sosial di Bandar Lampung yang dikelola dan digerakkan oleh para volunteer yang berasal dari berbagai latar belakang dan bekerja secara sukarela. Fokus kegiatan KJL yaitu pada segi pengembangan pendidikan anak terutama pada minat baca anak. Pendampingan terhadap anak-anak dari keluarga marginal dilakukan dengan metode Learning Community Station (LCS). LCS merupakan komunitas belajar yang berfokus pada pendampingan literasi anak-anak. Melalui program Learning Station Community, anak jalanan diberikan pendampingan baik hardskill maupun softskill. Tujuan dari kegiatan ini adalah untuk (1) meningkatkan pengetahuan anak-anak dari keluarga marginal tentang kekerasan seksual, (2) meningkatkan motivasi anak-anak dari keluarga marginal untuk rajin belajar dan membaca, dan (3) meningkatkan motivasi anak-anak dari keluarga marginal untuk melanjutkan Pendidikan.
Bauran Pemasaran Usaha Pengolahan Ubi Kayu Menjadi Tepung Mocaf di KWT Sedap Malam Kota Bandar Lampung Ulfah, Maria; Tantriadisti, Shinta; Pratiwi, Dita; Andarwangi, Tunjung
Suluh Pembangunan : Journal of Extension and Development Vol 6 No 02 (2024): Suluh Pembangunan: Journal of Extension and Development
Publisher : Fakultas Pertanian, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsp.Vol6.No02.2024.300

Abstract

Mocaf merupakan tepung singkong yang diproses melalui fermentasi dengan menggunakan mikroba seperti Rhizopus oryzae dan khamir (Saccharomyces cerevisae). KWT Sedap Malam merupakan salah satu KWT di Bandar Lampung yang memproduksi tepung mocaf. Pengolahan ubi kayu menjadi tepung mocaf di KWT sedap malam dilandasi oleh kekhawatiran masyarakat akan tingginya impor gandum untuk membuat tepung terigu, sehingga dibuat alternatif produk berupa tepung mocaf. Persaingan di dunia bisnis semakin lama semakin mengalami peningkatan baik dari variasi produk, brand, maupun kualitas dari setiap pelaku usaha. Tujuan penelitian ini, yaitu menganalisis bauran pemasaran pengolahan ubi kayu menjadi tepung mocaf di KWT Sedap Malam. Penelitian ini dilaksanakan pada bulan Mei sampai Juli 2023 di KWT Sedap Malam Kota Bandar Lampung. Metode penelitian yang digunakan yaitu metode studi kasus. Metode analisis data yang digunakan untuk menjawab tujuan terkait analisis bauran pemasaran tepung mocaf di KWT Sedap Malam yaitu menggunakan teori 4P yaitu Product (produk ), Price ( harga ), Place (tempat/ saluran distribusi) dan Promotion (promosi ). Hasil penelitian menunjukkan bahwa bauran pemasaran 4P (Product, Place, Price, Promotion) produk tepung mocaf yang diproduksi KWT Sedap Malam belum memiliki merek khusus dalam membentuk image brandingnya. Tempat berjualan (place) tepung mocaf KWT Sedap Malam baru berada di satu platform social media (Instagram). Harga (price) yang ditawarkan oleh KWT Sedap Malam untuk produk tepung mocafnya masih berada di atas harga pesaing. Promosi (promotion) yang dilakukan oleh KWT Sedap malam dilakukan melalui akun Instagram.
NEGOSIASI WAKTU RUMAH TANGGA PETANI (Studi Kasus Di Desa Sukawening, Kabupaten Bogor, Jawa Barat) Pratiwi, Dita; Andarwangi, Tunjung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10270

Abstract

Indonesia as an agricultural country still focuses on its development in the agricultural sector, especially in rural areas. Labor in the agricultural sector, especially in rural areas, involves all human resources in the family, including women. This is such an effort to increase the family income, not only men will contribute to family income, but also women contribute to increasing the family income. The purpose of this study is to know the forms of negotiations carried out by farmers in carrying out their work as farmers and also their role in social life and to analyze the division of labor between men and women farmers. This research was conducted in Sukawening Village, Dramaga District, Bogor, West Java. This research used purposive sampling techique.  The consideration for conducting research in Sukawening Village because Sukawening Village is a village with various agricultural potentials from food to horticulture. Based on the results, forms of negotiation carried out by farmers and their families in Sukawening village are random negotiations, negotiations based on ability, systematic negotiations and negotiations based on external factors. There is a division of labor between farmers and their families in Sukawening Village. The division of labor is based on the capabilities possessed by farmers. Because between men and women have their respective expertise in carrying out farming activities.
Peran Digital Marketing Dalam Meningkatkan Penjualan Produk Pada UMKM Eyek-Eyek Reggae Pratiwi, Dita; Andarwangi, Tunjung; Andya Bellapama, Intan; Berliana, Dayang; Fitriani, Fitriani; Sutarni, Sutarni; Budi Trisnanto, Teguh; Margasaty, Fadila; Apriyani, Marlinda; Desfaryani, Rini
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 1 (2025): Mei
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i1.4118

Abstract

Pertumbuhan UMKM di Indonesia meningkat pada tahun 2022, mencapai 64,2 juta unit dan menyumbang 61,07% terhadap PDB. Meningkatnya pertumbuhan UMKM memberikan peluang yang baik bagi perekonomian di Indonesia, karena dapat meningkatkan jumlah lapangan kerja dan kontribusi terhadap nilai Produk Domestic Bruto (PDB). Sektor pengolahan makanan menjadi salah satu sektor yang diminati dan memiliki potensi besar untuk berkembang. Berbagai bahan pangan dapat diolah sesuai dengan keinginan dan permintaan dari konsumen, namun masih terbatas oleh pemahaman akan pentingnya teknologi dan digitalisasi. Di era digital, UMKM tentunya dituntut untuk memanfaatkan digital marketing agar pemasaran tidak terbatas secara offline, melainkan bisa menjangkau konsumen di berbagai wilayah. UMKM Eyek-Eyek Reggae di Desa Donomulyo, Lampung Timur, memproduksi kerupuk dari singkong namun masih menjalankan penjualan secara konvensional. Belum diterapkannya digital marketing membuat produk kurang dikenal luas. Melalui kegiatan pengabdian masyarakat, pentingnya digitalisasi diperkenalkan untuk membantu UMKM menjangkau pasar yang lebih luas, meningkatkan penjualan, dan mendorong transformasi bisnis menuju digital.
Integrasi Pasar dan Elastisitas Transmisi Harga Daging Ayam Ras (Broiler) di Pasar Tradisional Indonesia Pratiwi, Dita; Andarwangi, Tunjung; Tantriadisti, Shinta; Ulfah, Maria
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17594

Abstract

Broiler chicken meat is one of the highly sought-after food commodities in Indonesia. However, the price of broiler chicken meat at the consumer level tends to fluctuate. This indicates that issues within the distribution pattern of broiler chicken meat. The distribution pattern of broiler chicken meat is closely related to market integration. Therefore, a study is conducted to examine the market integration of broiler chicken meat at both the farmer and retailer levels. The data used in this study consists of monthly time series data spanning five years from January 2018 to December 2022. The study on the market integration of broiler chicken meat employs the analysis of the Index of Market Connection (IMC). Based on an IMC value of 0.4767 and β2 of 0.755, it can be concluded that the market integration of broiler chicken meat at the farmer and traditional market levels falls under strong long-term integration. The price transmission elasticity for broiler chicken meat in this study is 0.812, where ET < 1 indicates that the rate of change in the price of broiler chicken meat at the farmer level is smaller or slower than the rate of change in the price of broiler chicken meat at the retailer level in traditional markets. In other words, a 1% increase in price at the retailer level would only result in a 0.81% change in price at the farmer level. This suggests that the marketing system for broiler chicken meat in traditional markets in Indonesia is still considered inefficient.
Co-Authors Andya Bellapama, Intan Berliana, Dayang Budi Trisnanto, Teguh Desfaryani, Rini Dita Pratiwi Fitriani Fitriani Margasaty, Fadila Maria Ulfah Marlinda Apriyani Sudiyo, Sudiyo Sutarni, Sutarni Tantriadisti, Shinta Trisnanto, Teguh Budi