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All Journal International Journal of Social and Management Studies (IJOSMAS) International Journal of Health and Pharmaceutical (IJHP)
Yuhelmis, Yuhelmis
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health

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The Effect of Work Discipline, Work Motivation and Organizational Culture on Employee Performance Improvement Strategies at Bogor City Hospital in 2024 Qoyimah, Dillah Lidinil; Yuhelmis, Yuhelmis
International Journal of Social and Management Studies Vol. 5 No. 6 (2024): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i6.449

Abstract

Research This done for know whether Discipline Work, Motivation Work and Culture Existing organizations​ capable give influence towards the improvement strategy performance employees at Bogor City Hospital This research use method Descriptive Quantitative involving 66 respondents​ non-medical employees at Bogor City Hospital. From the results data processing found r count > r table and t count > t table and seen from the significance produced it is <0.005 then This means that H0 is rejected and Ha is accepted. or Variables Independent influential to Variables Dependent. Discipline Work, Motivation Work and Culture Organization become something that is certainly very important because of with existence If Discipline Work, Motivation Work and Culture Organization applied so will become positive influence, result​ or the impact of course positive to existing employees.
The Effect of 7p (Product, Price, Place, Promotion People, Process, Physical Evidence) Marketing Mix and Patient Satisfaction on Outpatient Retention with the Role of Electronic Word of Mouth (E-WOM) Mediation at Bunda Margonda Hospital in 2025 Maulidiya Mecca, Alindra; Etri Nursanty, Oci; Yuhelmis, Yuhelmis
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i4.479

Abstract

Marketing mix is a set of strategies used by service organizations, including hospitals, to create value and influence consumer decisions through seven main elements, namely Product, Price, Place, Promotion, People, process, and physical evidence. In the context of healthcare, the implementation of an effective marketing mix is believed to be able to increase satisfaction and retain patients. This study aims to analyze the influence of marketing mix on outpatient retention with electronic word of mouth (e-WOM) as a mediating variable. The research method used is quantitative with a cross sectional approach. Sampling in this study used purposive sampling of 100 respondents. Data analysis was carried out using multiple linear regression as well as the Sobel test to test the influence of mediation. The results showed that Product, Price, Place, Promotion, People, process, physical evidence and patient satisfaction had a significant effect on patient retention with a sig value (0.000<0.05). The conclusion of this study is that there is an influence between the 7P marketing mix and patient satisfaction on outpatient retention with a value (sig 0.000<0.05), and there is no influence between Promotion, Place, and process on patient retention through e-WOM (sig >0.05).
Co-Authors Etri Nursanty, Oci Maulidiya Mecca, Alindra Qoyimah, Dillah Lidinil