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All Journal Journal of Community Based Environmental Engineering and Management Indonesian Community Service and Empowerment Journal (IComSE)
Khutomah, Dewi Ajeng
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Arts Computer Science & IT Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERAN SINERGITAS DAN TRANSFORMASI DIGITAL DALAM PEMBERDAYAAN UMKM DI DESA WARGASALUYU, KABUPATEN BANDUNG BARAT Fahmi, Rizal; Khutomah, Dewi Ajeng; Djamaludin, Djamaludin; Hubi, Zindan Baynal
Indonesian Community Service and Empowerment Journal (IComSE) Vol. 5 No. 1 (2024): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v5i1.14192

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran yang sangat penting dalam perekonomian Indonesia, termasuk di Desa Wargasaluyu, Kabupaten Bandung Barat. Namun, tantangan UMKM di pedesaan adalah keterbatasan akses terhadap teknologi dan pasar digital. Tujuan kegiatan Perguruan Tinggi Mandiri Membangun Desa (PTM2D) ini adalah untuk memberdayakan UMKM di Desa Wargasaluyu melalui sinergitas dan digitalisasi. Metode Pengabdian yang digunakan adalah participatory approach. Partisipan yang terlibat adalah Pemrintah desa, ibu-ibu PKK, pelaku UMKM desa Wargasaluyu dan sektor swasta sebagai sponsor. Kegiatan pengabdian yang dilakukan mencakup beberapa aktivitas penting untuk memberdayakan UMKM Desa Wargasaluyu. Pertama, dilakukan seminar terkait pengemasan produk, penentuan harga pokok penjualan (HPP), dan pemasaran. Selanjutnya, dilakukan pengumpulan sampel makanan UMKM untuk diuji di laboratorium terkait nutrition facts. Pendampingan juga diberikan dalam proses pelabelan produk, termasuk pemilihan kualitas kemasan dan pengembangan desainnya. Sebagai bagian dari strategi branding dan digitalisasi, dilakukan pemotretan produk UMKM untuk meningkatkan daya tarik pemasaran, yang kemudian diintegrasikan ke dalam website desa. Selain itu, fitur website desa dikembangkan lebih lanjut dengan menambahkan katalog produk UMKM, serta pemberdayaan media sosial bagi humas desa dan pelaku usaha dilakukan. Pelatihan fotografi juga diberikan kepada perangkat desa, pemuda, dan pelaku usaha untuk mendukung promosi digital. Harapannya, program ini dapat memberikan dampak peningkatan terhadap UMKM di Desa Wargasaluyu sehingga dapat semakin berkembang melalui peningkatan kualitas produk, pengemasan yang lebih profesional, dan penerapan strategi pemasaran digital yang efektif.
The Social Dynamics of Village Communities: A Case Study on the Implementation of Improved Access to Clean Water in Wargasaluyu Village Khutomah, Dewi Ajeng; Pirngadi, Budi Heri; Syarifudin, Deden
Journal of Community Based Environmental Engineering and Management Vol. 8 No. 2 (2024): September 2024
Publisher : Department of Environmental Engineering - Universitas Pasundan - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jcbeem.v8i2.15883

Abstract

Wargasaluyu Village, located in Gununghalu District, West Bandung Regency, has historically faced limited access to clean water. In mid-2023, a group of students participating in the Perguruan Tinggi Mandiri Membangun Desa (PTM2D) program initiated a project to improve clean water access for the Wargasaluyu village community. This research examines the short-term outcomes of implementing improved clean water access on the social dynamics of the Wargasaluyu Village community. The study aims to identify the social dynamics that have emerged in the Wargasaluyu Village community as a short-term outcome of this implementation. The analytical methods employed were triangulation and descriptive-analytical approaches. Results indicate that the quality, quantity, and continuity of clean water underwent significant improvements, becoming feasible and safe, and subsequently effecting changes in the community's social dynamics. Significant direct changes experienced by the community include shifts in mindset and participation, increased spirit of cooperation, enhanced community organization, and improved utilization of social infrastructure through mutual care, thereby facilitating the implementation of improved welfare levels. These direct changes contribute to indirect changes, namely alterations in employment, income levels, community welfare, and village independence. The social dynamics occurring in the Wargasaluyu Village community affect not only social aspects but also will give impact educational, health, economic, cultural, and environmental dimensions. This research provides insights not only for more effective improvements in clean water access but also for holistic village water management that addresses community needs and aspirations, aiming to achieve sustainable and inclusive rural development in Wargasaluyu Village.
Co-Authors Budi Heri Pirngadie, Budi Heri Deden Syarifudin Djamaludin Djamaludin, Djamaludin Hubi, Zindan Baynal Rizal Fahmi