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All Journal Indonesian Journal of Islamic Economics and Business
Z.Rusfian, Effy
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Soft System Methodology of Digital MSME Development in DKI Jakarta Aditya, Ricky; Z.Rusfian, Effy; Fitriati, Rachma
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2766

Abstract

This study employs the Soft System Methodology (SSM) to analyze and develop strategies for the digitalization of Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta. Given the significant role of MSMEs in Indonesia's economy, contributing 61% to the Gross Domestic Product and employing 97% of the workforce, their integration into the digital landscape is crucial. The research highlights existing challenges, such as limited digital literacy, constrained access to capital, and inadequate product standardization, and identifies opportunities for enhancing MSME competitiveness through digital tools. By applying SSM, the research constructs a conceptual model to address these challenges, emphasizing stakeholder collaboration among government, academia, and the private sector. The findings offer a strategic framework for effective digital transformation, aiming to improve efficiency and foster sustainable economic growth.
Analysis Soft System Methodology of Digital MSME Development in DKI Jakarta Aditya, Ricky; Z.Rusfian, Effy; Fitriati, Rachma
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2766

Abstract

This study employs the Soft System Methodology (SSM) to analyze and develop strategies for the digitalization of Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta. Given the significant role of MSMEs in Indonesia's economy, contributing 61% to the Gross Domestic Product and employing 97% of the workforce, their integration into the digital landscape is crucial. The research highlights existing challenges, such as limited digital literacy, constrained access to capital, and inadequate product standardization, and identifies opportunities for enhancing MSME competitiveness through digital tools. By applying SSM, the research constructs a conceptual model to address these challenges, emphasizing stakeholder collaboration among government, academia, and the private sector. The findings offer a strategic framework for effective digital transformation, aiming to improve efficiency and foster sustainable economic growth.
Co-Authors Rachma Fitriati Ricky Aditya, Ricky