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All Journal Indonesian Journal of Multidisciplinary Sciences Jurnal Bisnis, Ekonomi Syariah dan Pajak
Hadilla Maryati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Sosial Media dan Brand Image terhadap Pemasaran Produk Bank Syariah Erika Amalia; Hadilla Maryati; Lidia Desiana
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i4.672

Abstract

As technology rapidly advances, the internet and social media have become an integral part of everyday life. Social media, which has evolved significantly since the Web 2.0 and 3.0 eras, plays a crucial role in communication and marketing. In this context, Bank Syariah Indonesia utilizes social media as a marketing tool to reach customers, particularly the millennial generation, who are highly reliant on digital technology. This study aims to explore the application of social media in the marketing of Islamic bank products and how brand image influences customer decisions. The use of social media platforms such as Instagram, Facebook, Twitter, and TikTok allows the Islamic bank to introduce products and expand its market reach more efficiently. Furthermore, the research indicates that marketing through social media significantly influences consumer purchase intent and strengthens brand image. The bank's brand image is also influenced by product quality, responsive customer service, and the company's reputation, all of which contribute to increased customer trust. With the right digital marketing strategy, the Islamic bank can enhance operational efficiency, strengthen its market position, and provide better services to customers.
ASSESSMENT OF CHARACTER AS A MAIN ASPECT IN THE IMPLEMENTATION OF PRUDENTIAL PRINCIPLES IN BRI'S MICRO BUSINESS CREDIT Hadilla Maryati; Amelia Septiyani; Putri Agustin; Taupik; Eko Saputra Wijaya; Qoriatu Khoiroti Zikriatillah; Auggie Riandri Putri; Nanda Syafitri; Eva Sabrina
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 2 No. 1 (2023): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.772 KB) | DOI: 10.59066/ijoms.v2i1.284

Abstract

In carrying out its function as an intermediary institution, banks are required to apply the precautionary principle, in particular channeling funds through the provision of credit. In Article 29 Paragraph (2) of the banking law, Banks are required to maintain the Soundness level of the bank in accordance with the provisions on aspects of capital adequacy, asset quality, liquidity management, earnings, solvency and other aspects related to bank activities in accordance with the principle of prudence . The most important aspect in extending credit is the existence of a guarantee, especially material guarantees, it is urgent to apply the precautionary principle regulated in POJK NO 42/PJOK 03/2017 which requires banks to own and implement bank credit/financing policies.
Co-Authors Amelia Septiyani Auggie Riandri Putri Eko Saputra Wijaya Erika Amalia Eva Sabrina LIDIA DESIANA Nanda Syafitri Putri Agustin Qoriatu Khoiroti Zikriatillah Taupik