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All Journal ProBisnis : Jurnal Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Sa’adah, Rashika Nabilatus
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Transformasi Bisnis Digital Untuk Meningkatkan Daya Saing UMKM Batik Tulis Pancor Emas Desa Bucor Kulon Kecamatan Pakuniran Probolinggo Junaedi, Deddy; Diana, Avinda; Fiardilah, Kholifatul; Sa’adah, Rashika Nabilatus; Hukmah, Safiroh
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Digital transformation in MSMEs refers to the use of information and communication technology to increase efficiency, productivity and business competitiveness. Pancor Mas Written Batik from Bucor Kulon Village, Pakuniran District, Probolinggo Regency is one of Indonesian cultural products that has great potential to be developed. Digital business transformation is an important strategy in increasing the competitiveness of the MSME market. By adopting digital technology, it is hoped that Written Batik MSMEs can expand their market reach, increase operational efficiency, and provide added value to their products. The aim of this research is to identify challenges in the adoption of digital technology by the Batik Tulis Pancor Emas MSMEs in Bucor Kulon Village. This research uses a qualitative approach by taking primary data sources in the form of interviews, secondary data in the form of literature studies. The qualitative research paradigm is research that places humans as research subjects. The findings in this research show that the majority of Pancor Emas Batik Tulis MSME owners show a good understanding of the importance of digitalization, they realize that digital technology helps in marketing, inventory management, and communication with customers. The business has been running for more than 10 years, the number of employees is 7 people, the business owner's latest education is high school. From the level of adoption of digital technology, Batik Tulis Pancor Emas MSMEs still do not use e-commerce but use conventional marketing using outlets or kiosks spread across several places. MSMEs do not use E-Commerce in their sales so they do not experience significant sales, while MSMEs that have used E-Commerce have experienced an increase in sales.
Pengaruh Motivasi dan Kemampuan Kerja Terhadap Kinerja Karyawan pada PT Besuk Sa’adah, Rashika Nabilatus; Fahrudin, Fahrudin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.9343

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan kemampuan kerja terhadap kinerja karyawan merupakan salah satu faktor kunci dalam mencapai tujuan perusahaan,sehingga sangat penting untuk memahami faktor-faktor yang dapat memahaminya. Metode yang digunakan dalam penelitian ini adalah kuantitatif,dimana data yang dikumpulkan melalui kursioner yang disebarkan kepada karyawan rokok.
Co-Authors Deddy Junaedi Diana, Avinda Fahrudin Fahrudin Fiardilah, Kholifatul Hukmah, Safiroh