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All Journal JURNAL PENDIDIKAN TAMBUSAI ProBisnis : Jurnal Manajemen
Fitriyah, Disti
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Perkembangan Ekonomi Pariwisata di Kawasan Danau Toba Tahun 2022 Manik, Gres Br.; Fitriyah, Disti; saragih, Bryan samwel; surbakti, Dedy; Purba, Mutiara Nur Umairoh
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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The purpose of this study was to determine the determinants of economic growth in the districts around Lake Toba. The research method used is a qualitative method through interviews, surveys and direct questions and answers. The data used are secondary data and the data period is from 2018 to 2022 in the Lake Toba area. The results of this study are that Government Expenditure, infrastructure, Capital Expenditure Allocation and Tourism have an overall positive impact on Economic Growth in the Lake Toba Area. The number of Tourist Visits and road infrastructure have an impact on the development of Lake Toba as a tourism business that has increased, such as in the Hotel and Restaurant sectors. In developing the tourism potential of Lake Toba, the greatest strengths are natural tourism, artificial tourism, and also cultural tourism. The weaknesses are human resources, facilities and infrastructure that still need to be improved, and limited capital. For this reason, good cooperation is needed between the government and the local community so that the development of the tourism business in the Lake Toba Area can be improved even better so that the economy can develop well.
Analisis Strategis Pemanfaatan Media Sosial Sebagai Alat Komunikasi dalam Meningkatkan Engagement dan Penjualan Online di Indonesia Butar-Butar, Diana Florenta; Ramadhan, Mhd.; Surbakti, Dedy; Fitriyah, Disti; Purba, Mutiara Nur Umairoh Br
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial sebagai alat komunikasi dalam meningkatkan engagement dan penjualan online di Indonesia. Dengan perkembangan pesat e-commerce, media sosial telah menjadi platform penting bagi bisnis untuk berinteraksi dengan konsumen. Penelitian ini menggunakan pendekatan studi literatur untuk mengeksplorasi strategi yang efektif dalam memanfaatkan media sosial, serta tantangan yang dihadapi oleh pelaku bisnis. Hasil penelitian menunjukkan bahwa media sosial tidak hanya meningkatkan keterlibatan pelanggan tetapi juga berkontribusi pada peningkatan penjualan. Rekomendasi praktis diberikan untuk membantu pelaku bisnis memaksimalkan potensi media sosial dalam strategi pemasaran mereka.
Co-Authors Butar-butar, Diana Florenta Manik, Gres Br. Purba, Mutiara Nur Umairoh Purba, Mutiara Nur Umairoh Br Ramadhan, Mhd. saragih, Bryan samwel surbakti, Dedy