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All Journal Empowering Humanity
Puspita Sari, Devita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMIZING DIGITAL MARKETING AND FINANCIAL REPORTS WITH TAMANSISWA TEACHING: NGARTI NGRASA Prasetya, Arief; Kejora Renaldi, Syaquina; Alvin Maharani, Az Zahra; Puspita Sari, Devita; Maria Wadon, Legio; Supardin, Lalu; Andleeb, Naima
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.220

Abstract

Community Service "Optimizing Digital Marketing and Financial Reports with Tamansiswa Teachings: Ngarti-Ngrasa" at UMKM Adrem Mawar Merah Mbak Tini in Piring II Village, Murtigading, Sanden, Bantul, focused on improving marketing strategies and financial management. The implementation method involves direct interviews with MSME owners to identify key problems, including a lack of understanding of marketing on online platforms and the complexity of financial reports. Interview results show that Adrem products are little known outside the Bantul area and experience difficulties in managing finances due to a lack of understanding of balance sheets and profit and loss statements. Therefore, the service team provides solutions through digital marketing materials and the preparation of effective financial reports. The aim of this program is to increase the visibility of Adrem products and increase the effectiveness of financial management, so as to improve the economy of these MSMEs.
Co-Authors Alvin Maharani, Az Zahra Andleeb, Naima Kejora Renaldi, Syaquina Maria Wadon, Legio Prasetya, Arief Supardin, Lalu