Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Management - Small and Medium Enterprises (SME's) Journal of Agricultural Socio-Economics (JASE)
Sookhai, Satesh
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysing service quality on tourist satisfaction in Kampung Coklat Blitar Saadillah, Dinu; Nadhirah, Aulia; Sookhai, Satesh
Journal of Agricultural Socio-Economics (JASE) Vol. 5 No. 2 (2024): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v5i2.22695

Abstract

This study aims to analyze the influence of service quality dimensions on tourist satisfaction at Kampung Coklat agrotourism in Blitar Regency, East Java, Indonesia. As a popular agrotourism destination offering education on cocoa cultivation and chocolate processing, Kampung Coklat has significant potential to contribute to the local economy. However, gaps remain in the implementation of integrated and sustainable marketing strategies that align with tourist expectations. Using the ServQual model, this research applies multiple linear regression to measure the partial and simultaneous effects of five service quality dimensions—tangibles, responsiveness, empathy, reliability, and assurance—on tourist satisfaction. Data analysis shows that the service quality variables collectively explain 69.9% of the variation in tourist satisfaction, while the remaining 30.1% is attributed to external socio-economic factors such as income, education level, and household size. The t-test results indicate that empathy, reliability, and assurance significantly affect satisfaction, whereas tangibles and responsiveness do not have a significant impact when considered individually. The findings suggest that high-quality service, particularly in terms of emotional connection, trustworthiness, and staff competence, is essential to enhancing tourist experiences. Although limited by the scope of variables considered, this study offers valuable insights for agrotourism managers in designing strategies to improve service satisfaction and promote return visits.
REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE Khan, Shanzara; Sookhai, Satesh
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20922

Abstract

This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored. This research took on a theoretical approach using over twenty-five (25) articles covering country of origin, purchase intention, and celebrity endorsement. Country-of-origin (COO) effects, namely cognitive, affective, and normative, alongside culture and consumer ethnocentrism, impact a consumer’s purchase intention. Consumers consider the specific effects of a product’s country of origin before purchasing a product, and international marketers must understand these. Research on repeat purchase intention shows no relationship with the country of origin as consumers are historically and sometimes emotionally tied to a product; therefore, they automatically purchase it without giving much thought to its country of origin. This study contributes to the existing literature while adding celebrity endorsement as an external variable. Thus, another important finding is how the theoretical theories of celebrity endorsement, namely, the source credibility model, the source attractiveness model, the match-up hypothesis, and the meaning transfer model, moderate the relationship between the COO effect and purchase and repeat purchase intention. Keywords: Country-of-Origin; Consumer Purchase Intention; Repeat Purchase Intention; Celebrity Endorsement
Co-Authors Khan, Shanzara Nadhirah, Aulia Saadillah, Dinu