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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Media Agribisnis Journal of Agricultural Socio-Economics (JASE) Jurnal Bisnis Mahasiswa Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Journal of Business Management
Saadillah, Dinu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN BERAS PUTRI KOKI PREMIUM DI KABUPATEN JEMBER Al-Ardi, Aditya Nizar; Nadhirah, Aulia; Saadillah, Dinu; Sutantio, Alamsyah
Journal of Agricultural Socio-Economics (JASE) Vol. 5 No. 1 (2024): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v5i1.21728

Abstract

Consumer satisfaction plays an important role in expanding the marketing area of a product brand. Consumer satisfaction can be determined by the suitability of the quality of the product and also the price received by consumers. Putri Koki Premium Rice can currently dominate the rice market in Jember Regency. Based on this statement, this research was conducted to find out how much product quality and price can influence consumer satisfaction for Putri Koki Premium rice in Jember Regency. Multiple regression analysis was used in this research and the sample was 100 respondents who were consumers of Putri Koki Premium rice. The results of calculations using SPSS software state that the quality and price variables of Putri Koki Premium rice jointly and partially have a significant effect on consumer satisfaction. The coefficient of determination value obtained was 70.3%.
Analysing service quality on tourist satisfaction in Kampung Coklat Blitar Saadillah, Dinu; Nadhirah, Aulia; Sookhai, Satesh
Journal of Agricultural Socio-Economics (JASE) Vol. 5 No. 2 (2024): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v5i2.22695

Abstract

This study aims to analyze the influence of service quality dimensions on tourist satisfaction at Kampung Coklat agrotourism in Blitar Regency, East Java, Indonesia. As a popular agrotourism destination offering education on cocoa cultivation and chocolate processing, Kampung Coklat has significant potential to contribute to the local economy. However, gaps remain in the implementation of integrated and sustainable marketing strategies that align with tourist expectations. Using the ServQual model, this research applies multiple linear regression to measure the partial and simultaneous effects of five service quality dimensions—tangibles, responsiveness, empathy, reliability, and assurance—on tourist satisfaction. Data analysis shows that the service quality variables collectively explain 69.9% of the variation in tourist satisfaction, while the remaining 30.1% is attributed to external socio-economic factors such as income, education level, and household size. The t-test results indicate that empathy, reliability, and assurance significantly affect satisfaction, whereas tangibles and responsiveness do not have a significant impact when considered individually. The findings suggest that high-quality service, particularly in terms of emotional connection, trustworthiness, and staff competence, is essential to enhancing tourist experiences. Although limited by the scope of variables considered, this study offers valuable insights for agrotourism managers in designing strategies to improve service satisfaction and promote return visits.
Analisis Pengaruh Attraction, Accessibility, Amenity dan Ancillary Terhadap Minat Kunjung Ulang Wisatawan di Agroeduwisata Jember Tin Garden Saadillah, Dinu; Nadhirah, Aulia; Al Ardi, Aditya Nizar; Kinanti, Lintang Anis Bena; Hardiyani, Rini
Media Agribisnis Vol. 8 No. 2 (2024): November
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v8i2.6397

Abstract

Konsep kepuasan pengunjung dan pariwisata berkelanjutan menjadi bagian penting yang harus dipertimbangan pada sektor pariwisata. Adapun tujuan dari penelitian ini yaitu melakukan analisis pengembangan potensi pariwisata yang berkelanjutan dengan mengacu pada komponen 4A (attraction, accessibility, amenity, and ancillary). Penelitian dilakukan dengan pendekatan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa varibel daya tarik (attraction) (X1), aksesibilitas (accessibility) (X2), fasilitas pendukung (amenity) (X3), dan variabel pelayanan tambahan (ancillary) (X4) menunjukkan pengaruh yang positif dan secara signifikan mempengaruhi minat kunjung ulang (Y) wisatawan Jember Tin Garden (JTG). Dari segi atraksi, JTG menawarkan pemandangan yang indah, aktivitas yang menarik mulai dari proses pembibitan hingga pengolahan tanaman tin. Sedangkan dari segi aksesibilitas, JTG mampu memberikan kenyamanan pada lokasi yang sejuk, luas, dan instagramable. Pada segi fasilitas pendukung, JTG telah menyediakan lahan parkir yang memadai hingga mushola namun masih perlu adanya peningkatan ketersediaan jumlah toilet bersih. Dari segi pelayanan tambahan, pengelola JTG masih perlu melakukan peningkatan pelayanan terutama pada pelayanan pusat informasi.
Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Hakim, Lukman; Pinandita, Candra Pramula
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.31

Abstract

This study examines the effectiveness of various alternative statistical approaches in testing the null hypothesis's significance to improve marketing research's reliability. Conventional methods such as p-value are often misunderstood and have limitations in interpreting the results of the analysis. Therefore, this study compares several alternative approaches, including Bayesian inference, bootstrap resampling, and false discovery rate, to improve the validity and repeatability of marketing research results. By using a simulation-based quantitative approach and a survey of marketing academics and practitioners, the findings of this study show that alternative methods can provide more informative results than conventional techniques. The implications of this study contribute to strengthening marketing research methodologies to be more accurate and reliable.
Pemanfaatan Digital Marketing Pada UMKM di Perumahan Tegal Besar Permai II Kabupaten Jember Saadillah, Dinu; Nadhirah, Aulia; Al Ardi, Aditya Nizar; Kurniawati, Dewi; Pratama, Fredy Eka Ardhi
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v9i1.16517

Abstract

ABSTRAK Salah satu penggerak roda perekonomian di Indonesia adalah kontribusi dari Usaha Mikro Kecil dan Menengah (UMKM). Keberadaan UMKM diharapkan dapat memberikan kontribusi positif dalam upaya penanggulangan permasalahan ekonomi khususnya di era revolusi industri 4.0 dan era setelah pandemi Covid-19. Kemajuan teknologi informasi yang sangat pesat dapat mempengaruhi berbagai aspek kehidupan salah satunya pada aspek perdagangan. Pandemi covid yang terjadi telah mengubah perilaku konsumen dalam hal pembelian secara online. Salah satu sistem perdagangan yang memanfaatkan kemajuan teknologi informasi saat ini dikenal dengan istilah digital marketing. E-Commerce merupakan platform transaksi bisnis melalui jaringan elektronik berupa internet. Pengenalan dunia teknologi khususnya bidang digital marketingdilakukan pada pelaku UMKM di Perumahan Tegal Besar Permai II Kecamatan Kaliwates Kabupaten Jember. Kegiatan pengabdian ini dilaksanakan mulai bulan Juni 2022 sampai bulan November 2022. Tahapan kegiatan dalam pengabdian ini dimulai dari tahap persiapan, pelatihan pemanfaatan platform Shopee, pendampingan kegiatan, dan evaluasi kegiatan. Adapun luaran dari pengabdian ini adalah meningkatnya pengetahuan dan keterampilan, serta meningkatnya kemampuan manajemen dari UMKM di Perumahan Tegal Besar Permai II.
Assessing the Influence of Motivation and Compensation on Employee Performance at the Bandar Lampung Health Service Saadillah, Dinu; Yuliana, Yuliana; Nadhirah, Aulia
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.597

Abstract

The motivation and compensation used by companies are one way for employees to achieve company goals through good performance. Bandar Lampung City Health Service employees are one of the government agencies engaged in the health sector. This research aims to assess whether motivation and compensation impact the performance of Bandar Lampung City Health Service employees. The research method used in this research is a quantitative approach. The method used is the multiple linear regression analysis method, and the purposive sampling method was used to determine the sample. The population used was Bandar Lampung City Health Service employees, totalling 70 respondents. Observation findings show that motivation and compensation influence the performance of Bandar Lampung City Health Service employees.
PELUANG PENGEMBANGAN UMKM MANISAN KURMA TOMAT DI KABUPATEN LUMAJANG Saadillah, Dinu; Nadhirah, Aulia; Al Ardi, Aditya Nizar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10583

Abstract

ABSTRACTTomatoes are one of the fruit commodities that can grow in the lowlands and highlands. However, the high water content makes tomatoes unable to last for a long time. Therefore, it is necessary to diversify tomatoes in order to have a higher selling value. One way of handling it is by processing tomatoes into dried candied fruits. Candied tomatoes in the form of dates at one of the UKM Kurmat (tomato dates) located in Lumajang Regency is a relatively new product so that it can provide a new alternative in creating business opportunities. The development of the candied tomato business in UMKM faces various obstacles. An appropriate business development strategy is needed through strategic planning to face intense competition. The results of the analysis using SWOT (Strengths, Weaknesses, Opportunities and Threats) on tomato date SMEs in Lumajang Regency show that this candied tomato business has been able to make good use of its strengths even though there are still some weaknesses. Capital is a factor that must be considered so that the business can develop properly. In addition, the threats faced by candied dates are more dominant than the opportunities that exist, namely the wider market reach of competitors so that the results of the SWOT analysis indicate that a business development strategy is needed in the form of supporting a diversification strategy or an ST (Strength and Threats) strategy in the form of implementing drying in accordance with GMP standards, analyzing risk management appropriately to avoid losses due to rising prices of supporting materials, applying appropriate promotional tools and attracting consumer interest, prioritizing the competitive advantages of products owned as a promotional event.
Strategi Pemasaran Inovatif Produk Olahan Daun Tin untuk Menjangkau Generasi Z Sutantio, R. Alamsyah; Kinanti, Lintang Anis Bena; Saadillah, Dinu; Andriyani, Fitriya
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 3 No. 3 (2025): April 2025
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v3i3.10794

Abstract

Perkembangan teknologi digital telah mengubah cara perusahaan memasarkan produknya secara fundamental. Digital marketing telah menjadi salah satu alat utama dalam menjangkau konsumen modern, terutama Generasi Z. Penerapan digital marketing juga telah diadopsi oleh pelaku usaha mikro, kecil, dan menengah (UMKM). Saat ini pelaku UMKM harus mampu memasarkan produknya menggunakan media digital untuk meningkatkan kesadaran konsumen terhadap penawaran UMKM tersebut. Salah satunya adalah UMKM olahan daun tin. Banyaknya kandungan gizi dan mineral positif pada daun tin yang berpengaruh baik pada tubuh menjadikan daun tin sehat untuk dikonsumsi. Sehingga cara dan bentuk penyajiannya dapat disesuaikan dengan selera konsumennya. Saat ini Jember Tin Garden telah memproduksi sejumlah produk olahan buah dan daun tin, salah satunya adalah keripik daun tin. Kendala dan permasalahan yang dihadapi yaitu mitra belum memiliki brand yang diciptakan untuk produk olahan keripik daun tin. Selain itu pihak mitra juga belum memiliki strategi pemasaran produk olahan keripik daun tin khususnya yang menyasar generasi Z. Dampaknya, produk olahan keripik daun tin tidak banyak diketahui oleh masyarakat. Solusi dari permasalahan ini diwujudkan dalam bentuk perancangan brand keripik daun tin serta analisis strategi serta pemasaran produk Kepodtin untuk menjangkau pangsa pasar baru yaitu Generasi Z yang bersifat lebih dinamis dan inovatif. Selain menggunakan podcast, penyebaran informasi produk juga dilakukan melalui media sosial seperti Instagram dan TikTok. Strategi ini nantinya akan dijalankan secara komprehensif dan berkelanjutan.
Dinamika Pertumbuhan dan Strategi Daya Saing di Sentra Produksi Tembakau Jawa Timur Nadhirah, Aulia; Saadillah, Dinu; Al Ardi, Aditya Nizar; Hardiyani, Rini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19664

Abstract

This study aims to analyze the dynamics of growth and competitiveness strategies in four main centers of tobacco production in East Java, namely: Jember Regency, Probolinggo Regency, Pamekasan Regency and Bojonegoro Regency. This study uses a compound annual growth rate (CAGR) analysis approach to production, harvested area and productivity in 2013 to 2023. The results of the analysis show that all regencies experienced positive growth rates. Bojonegoro Regency and Pamekasan Regency received the highest production CAGR values, namely 18.99% and 18.52%, respectively. Jember Regency excelled in productivity CAGR value with a value of 11.84% and Probolinggo Regency experienced a decrease in harvested area CAGR value triggered by lack of access to technology and incoming information. When compared to the national level, the four regions showed better performance in all main indicators. These findings confirm that East Java has great potential as a center for national tobacco agribusiness growth. To strengthen competitiveness, recommended strategies include strengthening farmer-industry partnerships, product downstreaming, optimizing Tobacco Excise Revenue Sharing Funds (DBH-CHT), improving market governance, and implementing quality certification.
Co-Authors Al Ardi, Aditya Nizar Al-Ardi, Aditya Nizar Andriyani, Fitriya Ardi, Aditya Nizar Al Dewi Kurniawati Hardiyani, Rini Kinanti, Lintang Anis Bena Lintang Anis Bena Kinanti Lukman Hakim Nadhirah, Aulia Pinandita, Candra Pramula Pratama, Fredy Eka Ardhi Sookhai, Satesh Sutantio, Alamsyah Sutantio, R. Alamsyah Wiguna, Ardhitya Alam Yuliana Yuliana