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All Journal Jurnal Hutan dan Masyarakat
Hasannudin, Dian Ayu Lestari
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Bauran Pemasaran 7P dalam Pengembangan Usaha Gula Aren pada Kelompok Tani Hutan di Kawasan Hutan Desa Turu Adae Makkarennu; Syahidah; Yumeina, Diyah; Amelia Thayeb, Diva; Maryam, Nevianti; Hasannudin, Dian Ayu Lestari; Irnasari
Jurnal Hutan dan Masyarakat VOLUME 16 NO 2, DESEMBER 2024
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/jhm.v16i2.38329

Abstract

This study analyzes the application of the 7P marketing strategy mix to palm sugar products in Turu Adae Village, Ponre Sub-district, Bone Regency. Palm sugar, produced from palm tree sap, is a traditional product with great potential but faces challenges in marketing. This study aims to analyze the components of the marketing mix, namely product, price, place, promotion, people, process, and physical evidence, and their impact on product competitiveness. The research method involved observation, interviews, and a literature study involving the entire population of palm sugar farmers involved in production. The results showed that although Batok palm sugar products still maintain traditional methods without modern packaging, these products excel in terms of authenticity and quality. Although batok palm sugar products maintain traditional methods without modern packaging, there are opportunities for improvement through packaging innovation, expansion of distribution channels, and more effective promotion both offline and online. In addition, attention to efficient production processes and improved human resource skills can increase product competitiveness. With proper implementation of the 7P marketing mix, palm sugar businesses in Turu Adae Village have the potential to grow and compete in a wider market.
Recommendations for the “One Village, One Product” Strategy and Coffee Marketing Efficiency in Gowa Regency Hasannudin, Dian Ayu Lestari; Supratman; Alam, Syamsu; Makkarennu; Hamzah, Baginda
Jurnal Hutan dan Masyarakat VOLUME 17 NO 1, JULI 2025
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/jhm.v17i1.44324

Abstract

The One Village One Product (OVOP) concept seeks to raise farmers’ income by promoting regionally distinctive commodities. In Topidi Village, South Sulawesi, coffee is widely cultivated and well suited for agroforestry systems, offering high market potential. However, farmer profits are reduced by inefficient marketing channels involving many intermediaries. This study analyzed marketing institutions and the efficiency of Arabica coffee marketing using Marketing Margin, Farmer’s Share, and Profit to Cost Ratio methods. Data from four marketing outlets showed that Outlet IV, where farmers sell directly to end users, achieved the highest marketing efficiency at 44 percent for ground coffee and the highest profit. Adopting the OVOP concept for coffee could help position it as a leading regional commodity by integrating production across areas with similar landscapes, thus strengthening local industry and boosting household incomes.
Integrasi Ekonomi Sirkular dalam Strategi Kolaboratif Pengelolaan Hutan Berbasis Masyarakat: Analisis Multi-dimensi Keberlanjutan di Indonesia Hamzah, Baginda; Hasannudin, Dian Ayu Lestari
Jurnal Hutan dan Masyarakat VOLUME 17 NO 1, JULI 2025
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/jhm.v17i1.44325

Abstract

This study examines the integration of circular economy principles into community-based forest management (CBFM) collaborative strategies in Indonesia. Using a systematic literature review methodology, we analyzed 25 published studies and policy documents from 2015-2024, focusing on the interface between circular economy and collaborative forest governance. Results reveal that CBFM initiatives incorporating circular principles show enhanced resource efficiency and increased community income compared to conventional approaches. Four key integration models were identified: closed-loop forest product systems, regenerative agroforestry, waste-to-value conversion, and circular value chain partnerships. Critical success factors include adaptive governance mechanisms, multi-stakeholder knowledge platforms, and policy coherence across sectors. Significant implementation barriers persist, including capacity limitations, misaligned incentive structures, and inadequate market access. The study provides a multi-dimensional analytical framework and strategic recommendations for policymakers and practitioners seeking to advance sustainable forest management through circular economy integration in the Indonesian context.
Co-Authors Amelia Thayeb, Diva Hamzah, Baginda Irnasari Makkarennu Maryam, Nevianti Supratman Syahidah SYAMSU ALAM Yumeina, Diyah