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All Journal Jurnal Hutan dan Masyarakat PERENNIAL Jurnal Kehutanan Papuasia (Journal of Papuasia Forestry)
Makkarennu
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science

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STUDI KELAYAKAN USAHA PELINDUNG TUMBLER BAMBU DI DESA PATANYAMANG KECAMATAN CAMBA KABUPATEN MAROS Rizki Nurhidayah; Makkarennu; Adrayanti Sabar
JURNAL KEHUTANAN PAPUASIA Vol. 10 No. 1 (2024): Jurnal Kehutanan Papuasia
Publisher : Fakultas Kehutanan UNIPA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46703/jurnalpapuasia.Vol10.Iss1.520

Abstract

Hasil dari sektor kehutanan masih sangat dibutuhkan oleh dunia, salah satunya adalah Hasil Hutan Bukan Kayu (HHBK). HHBK yang masih banyak dijumpai di Indonesia adalah bambu. Desa Patanyamang merupakan salah satu desa di Kecamatan Camba Kabupaten Maros yang memiliki potensi bambu. Bambu yang memiliki nilai ekonomi tinggi tentunya membuat masyarakat yang tergabung dalam kelompok tani mulai menjalankan dan mengembangkan usaha kerajinan bambu. Penelitian ini bertujuan untuk mengidentifikasi potensi pemanfaatan tanaman bambu, menganalisis kelayakan usaha kerajinan bambu, dan menghitung kelayakan finansial usaha kerajinan bambu di Desa Patanyamang. Metode deskriptif kualitatif dan kuantitatif digunakan sebagai metode dalam penelitian ini. Data yang diperoleh kemudian diolah dan dianalisis dengan menggunakan teknik analisis data kualitatif dan kuantitatif. Analisis data yang digunakan berupa identifikasi potensi pemanfaatan tanaman bambu, analisis kelayakan non finansial, dan kelayakan finansial berupa aspek pasar dan pemasaran, aspek teknis dan teknologi, aspek manajemen dan organisasi, Net Present Value (NPV), Benefit Cost Ratio (BCR), Internal Rate of Return (IRR), dan Payback Period (PP). Berdasarkan identifikasi potensi pemanfaatan tanaman bambu di Desa Patanyamang, terdapat 5 jenis bambu dengan kegunaannya masing-masing. Sedangkan berdasarkan hasil analisis kelayakan usaha kerajinan bambu di Desa Patanyamang dapat disimpulkan bahwa usaha tersebut layak untuk dijalankan berdasarkan aspek kelayakan non-finansial dan finansial.
Bauran Pemasaran 7P dalam Pengembangan Usaha Gula Aren pada Kelompok Tani Hutan di Kawasan Hutan Desa Turu Adae Makkarennu; Syahidah; Yumeina, Diyah; Amelia Thayeb, Diva; Maryam, Nevianti; Hasannudin, Dian Ayu Lestari; Irnasari
Jurnal Hutan dan Masyarakat VOLUME 16 NO 2, DESEMBER 2024
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/jhm.v16i2.38329

Abstract

This study analyzes the application of the 7P marketing strategy mix to palm sugar products in Turu Adae Village, Ponre Sub-district, Bone Regency. Palm sugar, produced from palm tree sap, is a traditional product with great potential but faces challenges in marketing. This study aims to analyze the components of the marketing mix, namely product, price, place, promotion, people, process, and physical evidence, and their impact on product competitiveness. The research method involved observation, interviews, and a literature study involving the entire population of palm sugar farmers involved in production. The results showed that although Batok palm sugar products still maintain traditional methods without modern packaging, these products excel in terms of authenticity and quality. Although batok palm sugar products maintain traditional methods without modern packaging, there are opportunities for improvement through packaging innovation, expansion of distribution channels, and more effective promotion both offline and online. In addition, attention to efficient production processes and improved human resource skills can increase product competitiveness. With proper implementation of the 7P marketing mix, palm sugar businesses in Turu Adae Village have the potential to grow and compete in a wider market.
Analisis Rantai Nilai dan Struktur Pasar Komoditi Getah Pinus di Hutan Kemasyarakatan Cempalagie Indonesia: Value Chain Analysis and Market Structure of Pine Sap Commodity in Community Forest Area Case in Indonesia Andi Mawaddah Zakiyah; Makkarennu; Ridwan
PERENNIAL Vol 21 No 1 (2025): Vol. 21 No. 1, April 2025
Publisher : Forestry Faculty of Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/perennial.v21i1.42890

Abstract

Community Forestry (HKm) is a scheme that aims to empower local communities and provide access to manage protected/production forest areas. The pine resin commodity is one of the sources of livelihood for the community in the Cempalagie HKm area by utilizing existing access. Value chain analysis is very important to find out the pine resin commodity business actors in the marketing chain from upstream to downstream, namely from raw materials to become a product through qualitative methods with a descriptive approach. The results of the value chain analysis will then show the market structure in the form of market type, number of sellers and buyers, product differentiation, entry barriers, cost structure and conglomeration formed in each chain. The number of respondents was selected as 30 households by census based on respondents who work as pine resin tappers. The results showed that pine resin commodity business actors consisted of tappers, intermediary traders and wholesalers or pine resin processing industries in which the flow of goods, information and money occurred and marketed pine resin and pine resin products in the form of gondorukem, turpentine, alpha pinene and delta carene to international markets, namely India, Vietnam and China.
Recommendations for the “One Village, One Product” Strategy and Coffee Marketing Efficiency in Gowa Regency Hasannudin, Dian Ayu Lestari; Supratman; Alam, Syamsu; Makkarennu; Hamzah, Baginda
Jurnal Hutan dan Masyarakat VOLUME 17 NO 1, JULI 2025
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/jhm.v17i1.44324

Abstract

The One Village One Product (OVOP) concept seeks to raise farmers’ income by promoting regionally distinctive commodities. In Topidi Village, South Sulawesi, coffee is widely cultivated and well suited for agroforestry systems, offering high market potential. However, farmer profits are reduced by inefficient marketing channels involving many intermediaries. This study analyzed marketing institutions and the efficiency of Arabica coffee marketing using Marketing Margin, Farmer’s Share, and Profit to Cost Ratio methods. Data from four marketing outlets showed that Outlet IV, where farmers sell directly to end users, achieved the highest marketing efficiency at 44 percent for ground coffee and the highest profit. Adopting the OVOP concept for coffee could help position it as a leading regional commodity by integrating production across areas with similar landscapes, thus strengthening local industry and boosting household incomes.
Co-Authors Adrayanti Sabar Amelia Thayeb, Diva Andi Mawaddah Zakiyah Hamzah, Baginda Hasannudin, Dian Ayu Lestari Irnasari Maryam, Nevianti Ridwan Rizki Nurhidayah Supratman Syahidah SYAMSU ALAM Yumeina, Diyah