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All Journal Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Moneter : Jurnal Ekonomi dan Keuangan
C Tri Widiastuti
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Religion Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan Pemasaran Digital Di Desa Wisata Ngesrepbalong Kecamatan Limbangan Kabupaten Kendal Aditiya Pratama Nugroho; C Tri Widiastuti; Adelia Sandra Swastika Putri
Khidmatuna: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Khidmatuna: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/khidmatuna.v5i2.2947

Abstract

Desa Ngesrepbalong di Kecamatan Limbangan, Kabupaten Kendal, memiliki potensi besar untuk dikembangkan sebagai desa wisata. Namun, rendahnya pengetahuan pemuda lokal tentang pemasaran digital menghambat upaya promosi yang lebih luas. Program pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran digital bagi Karang Taruna desa tersebut. Metode yang digunakan meliputi observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi melalui pretest dan posttest. Hasil kegiatan menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan pemasaran digital peserta, khususnya dalam penggunaan media sosial seperti Instagram, Facebook, dan YouTube. Pelatihan ini membantu memperluas jangkauan promosi desa wisata dan meningkatkan jumlah pengunjung. Dengan demikian, program ini berhasil mendukung pengembangan desa wisata Ngesrepbalong sebagai destinasi wisata unggulan di Kabupaten Kendal.   Kata kunci : desa wisata, pemasaran digital, Karang Taruna, pengembangan pariwisata, media sosial.  
Pengaruh Literasi Keuangan, Financial Technology, Risiko Keuangan, Sikap Keuangan dan Pendapatan Keuangan terhadap Pengelolaan Keuangan: Studi di Masyarakat Desa Kertasari Kecamatan Banjarharjo Kabupaten Brebes Dian Agustiar; Heri Prabowo; C Tri Widiastuti
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 2 (2025): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i2.1297

Abstract

Financial problems are not only caused by low income, but financial difficulties can also arise if there are errors in financial management such as incorrect use of credit, and lack of financial planning. Therefore, financial literacy is needed for someone in managing their financial resources to be able to adjust to income and lifestyle in the modern era like today. The purpose of this study is to determine the effect of financial literacy, financial technology, financial risk, financial attitudes and financial income on financial management (study on the community of Kertasari Village, Banjarharjo District, Brebes Regency). This study uses a survey approach for its quantitative research design. The population used is the community in Kertasari Village with a population of 994 heads of families, having personal income, and being the head of the family. In determining the sample, the author uses the Slovin formula so that the number of samples obtained is 100 samples. The data analysis methods used are instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The data obtained in this study were then processed using the IBM SPSS Statistics 23 program. The results of the study show that financial literacy has a positive and significant effect on financial management, financial technology has no effect on financial management, financial risk has a positive and significant effect on financial management, financial attitudes have a positive and significant effect on financial management, and financial income has a positive effect on financial management.
Co-Authors Adelia Sandra Swastika Putri Aditiya Pratama Nugroho Dian Agustiar Heri Prabowo