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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Lanskap Politik
Fatharani, Rachela Belinda
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Ruang Edukasi Politik Masyarakat: Wawasan dari Capres-Cawapres dalam Program Kampanye Pemilihan Presiden 2024 Prakoso, Bayujati; Fatharani, Rachela Belinda; Illahi, Fajar Kurnia; Himmah, Rif’atul; Realita, Era
JURNAL LANSKAP POLITIK Vol 2 No 2 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Unwahas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/jlp.2024.2.2.11400

Abstract

Social media has become one of the primary media for political campaign activities, especially in the 2024 presidential election. This research tries to analyze how audience see the election dynamics and campaign programs of the candidates. Qualitative approach by utilizing Netlytic and ATLAS.ti version 9 was used to analyze the comments on YouTube. Researchers collecting some of comments from dialogue-based campaigns content on both platforms. The result shows that the audience respond positively to this kind of campaign content. Some of the keywords that appeared in the comments are leadership, intelligent, inspirational, public, education, etc. So, it can be said that audience positive response is a sign of success from the dialogue-based campaign that expected to make the public understand the programs of the candidates, as well as delivering the aspirations and problems they faced. On the other hand, in terms of the quantity of audience comments, 'Desak Anies' as a campaign activity/program is in the highest order, namely 29,902 comments, then in second place, 'Tabrak, Prof!' as many as 713 comments, then, in third place 'Slepet Imin' reached 416 comments, and finally 'Rembuk Ganjar' reached 68 comments. Apart from campaign programs, audience is free to comment on their sosial media about dynamics of the presidential election during the campaign period.Keywords: Audience Comments, Campaign Program, 2024 Presidential Election, Indonesia.
Digital Activism of Wahana Lingkungn Hidup Indonesia (Walhi) Hashtag in Voicing Environmental Issues on Social Media Indainanto, Yofiendi Indah; Fatharani, Rachela Belinda; Halim, Rizki; Mulyono, Deony Dewanggi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12500

Abstract

The purpose of the research is to understand the impact of digital campaign strategies on changing people's behaviour and actions towards environmental protection. This research method uses a qualitative study by looking at social media posts on @walhi.national. The findings show that Walhi has played an important role in promoting the environmental awareness movement in Indonesia. The dominant themes include the criminalisation of environmental activists, opposition to mining and land reclamation projects, and forest conservation. Through the use of hashtags, Walhi has been very effective in raising awareness of environmental issues. However, the extensive use of hashtags reduces the connectivity between content. The strategies used by Walhi, the use of relevant hashtags, strong narratives and collaboration between central and regional Walhi are considered capable of building an environmental movement. Strengthening the environmental movement and raising public awareness are Walhi's strategies for mobilising support.
Co-Authors Halim, Rizki Himmah, Rif’atul Illahi, Fajar Kurnia Indainanto, Yofiendi Indah Mulyono, Deony Dewanggi Prakoso, Bayujati Realita, Era