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All Journal Jurnal Kajian dan Penelitian Umum Inovasi Pendidikan dan Anak Usia Dini
Winy Wiranti
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penerapan digital marketing dalam pemasaran snack basreng di kampus UIN Sumatera Utara Muhammad Sinar Randi; Nur Hijryati Waisa; Salsabila Aulia; Winy Wiranti; Astrid Natasya
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1401

Abstract

This study aims to analyze the application of digital marketing in marketing basreng snacks in the UIN Sumatera Utara Campus environment. Qualitative descriptive methods are used to document the marketing process from purchasing raw materials to distribution. With a capital of IDR 70,000.00, which includes raw materials of IDR 55,000.00 and plastic packaging of IDR 15,000.00, the business actor produces 17 packages of basreng weighing 250 grams per package. With a selling price of IDR 8,000.00 per package, the income reaches IDR 136,000.00, resulting in a net profit of IDR 66,000.00. Promotion is carried out through social media WhatsApp and Instagram. WhatsApp is used to reach direct contacts, while Instagram expands the reach of consumers through photo uploads and stories features. Transactions are carried out via Cash on Delivery (COD) in the campus environment, facilitating interaction with consumers. The results show that digital marketing increases sales at a low cost. Marketing diversification to e-commerce platforms is recommended to expand market reach and support business sustainability.
Strategi Pembelajaran Seni Gerak Tari di Kelompok B TK Al-Jama’iyah Nur Hijriyati Waisa; Salsabila Aulia; Winy Wiranti; Astrid Natasya; Hilda Zahra Lubis
Inovasi Pendidikan dan Anak Usia Dini Vol. 2 No. 3 (2025): Inovasi Pendidikan dan Anak Usia Dini
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inpaud.v2i3.472

Abstract

This research explores the implementation of dance and movement learning in early childhood education at TK Al-Jama’iyah. The study aims to examine the strategies used by teachers, children's participation, and the impact of the activities on child development. Using a qualitative descriptive approach, data were collected through classroom observation, teacher interviews, and documentation. The findings reveal that the learning process emphasizes play-based approaches, utilizing songs, storytelling, movement props, and free expression. Teachers facilitated learning with patience and responsiveness, encouraging participation without coercion. The children actively engaged in the activities, showing increased confidence, creativity, and motor coordination. The study concludes that movement-based dance learning supports holistic development in early childhood and highlights the role of the teacher as a facilitator. This approach can serve as a model for similar institutions seeking to integrate arts-based education in a meaningful and developmentally appropriate way.
Co-Authors Astrid Natasya Hilda Zahra Lubis Muhammad Sinar Randi Nur Hijriyati Waisa Nur Hijryati Waisa Salsabila Aulia