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All Journal Jurnal Disrupsi Bisnis Education and Counseling Journal Review: Journal of Multidisciplinary in Social Sciences
Soraya, Nabila
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect Of Price Through Product Quality On Purchase Decisions Moderated By Customer Experience Wiyatiah, Ambar Sri; Soraya, Nabila; Pitaloka, Okka Chandra; Inayah, Yuni
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 10 (2024): September
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i10.591

Abstract

The economy in today's era of globalization has fierce competition, especially in the business world, where each company moves to continue to make products that are mainly to meet what is needed by consumers and companies are always innovating to make products that are different from before and from competitors and strive to be superior to other products. This study was conducted with the aim of analyzing the price variable as an independent variable, the purchase decision variable as a dependent variable, the Product Quality variable as a mediation variable, and the Customer Experience variable as a moderation variable. This study uses the method of distributing questionnaires to respondents directly who are consumers of Pepsodent toothpaste products. This type of research is quantitative research. The data processed is primary data obtained from the results of the questionnaire distribution using a simple random sampling technique. From 100 respondents, a sample of 102 respondents was obtained. The data analysis was used using the Smart PLS program. The analysis carried out in this study uses a hypothesis with a partial test The results of the analysis research, the indicators in this study are valid. Price (X) has no effect on consumer Purchase Decision (Y), Price (X) has a positive effect on Customer Experience (Z), Customer Experience (Z) has a positive effect on Purchase Decision (Y), product quality (M) passed by price (X) has a significant positive effect on purchase decision (Y), and Price (X) strengthened by Customer Experience (Z) has a significant positive effect on purchase decision (Y). The results of this research can be used to design the right pricing strategy, product quality and Customer Experience to improve consumer purchasing decisions.
HUBUNGAN ANTARA MOTIVASI BELAJAR DENGAN PRESTASI BELAJAR SISWA SMK Istiqomah, Alika; Hadawiah, Robbiattul; Sahin, Arif; Ananda, Tiara; Tampubolon, Mariana BR; Soraya, Nabila; Pamungkas, Lilo Admadi
Consilium: Education and Counseling Journal Vol 5 No 1 (2025): EDISI : MARET
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v5i1.6176

Abstract

Motivasi belajar merupakan suatu dorongan baik internal maupun eksternal pada siswa-siswi yang sedang belajar untuk mengadakan perubahan di dalam dirinya. Prestasi belajar adalah hasil dari suatu kegiatan pembelajaran dengan perubahan yang dicapai seseorang. Tujuan penelitian ini untuk mengetahui hubungan antara motivasi belajar dengan prestasi belajar siswa. Pendekatan dalam penelitian ini adalah penelitian kuantitatif dengan jenis penelitian adalah korelasi product moment. Populasi dalam penelitian ini adalah 98 siswa. Sampel dalam penelitian ini adalah 66 siswa dengan menggunakan teknik total sampling. Hasil dari pengujian hipotesis menunjukan bahwa terdapat Hubungan yang Signifikansi Antara Motivasi Belajar dengan Prestasi Belajar siswa.
Perbedaan Kepuasan Kerja antara Pimpinan dan Pegawai selama Masa Pandemi Covid-19 pada Badan Pengelolaan Pajak Daerah Kota Palembang Soraya, Nabila; Mellita, Dina
Jurnal Disrupsi Bisnis Vol. 5 No. 5 (2022): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v5i5.23736

Abstract

Penelitian ini bertujuan untuk mengetahui adakah perbedaan kepuasan kerja antara pimpinan dan pegawai selama masa pandemic Covid-19 pada Badan Pengelolaan Pajak Daerah Kota Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan Teknik purposive sampling. Jumlah responden dalam penelitian ini berjumlah 42 terdiri dari 21 pimpinan dan 21 pegawai pada Badan Pengelolaan Pajak Daerah Kota Palembang. Teknik pengumpulan data menggunakan metode angket. Teknik analisis data yang digunakan yaitu uji Independent Sample t-test. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa ada perbedaan signifikan kepuasan kerja antara pimpinan dan pegawai dapat dibuktikan dengan t hitung > t tabel sebesar 1,786 > 1,684 yang artinya H0 ditolak dan Ha diterima.
Feasibility of Risalad Fruit Salad in West Cikarang: Marketing and Operational Perspectives Halim, M. Irsyad; Soraya, Nabila; Fazri, Naufal; Silvia, Nita; Amelia S, Putri
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 10 (2025): October 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i10.1059

Abstract

This study reflects the importance of a thorough analysis of marketing, operational, and legal aspects in determining the feasibility of the Risalad fruit salad business in West Cikarang. This study aims to include a comprehensive analysis of the marketing, operational, legal, pricing, and promotional aspects of the Risalad business, with the aim of providing insight into its feasibility and potential success in the market. This study applies a qualitative approach, which means focusing on verbal and descriptive data collection. This approach allows researchers to explore information in depth and gain a better understanding of the phenomenon under study. The results of this study provide in-depth insights into the marketing, operational, and legal aspects that influence the feasibility of the Risalad fruit salad business in West Cikarang.
Co-Authors Amelia S, Putri Ananda, Tiara Fazri, Naufal Hadawiah, Robbiattul Halim, M. Irsyad Inayah, Yuni Istiqomah, Alika Mellita, Dina Pamungkas, Lilo Admadi Pitaloka, Okka Chandra Sahin, Arif Silvia, Nita Tampubolon, Mariana BR Wiyatiah, Ambar Sri