Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Asia
Artnat, Diwan Sanjaya
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Expanding the Market for MSMEs Keripik Tempe in Denpasar City through Digital Marketing Strategies with an Empowerment-Based PAR Approach Wardani, Kadek Devi Kalfika Anggria; Artnat, Diwan Sanjaya; Gorda, Anak Agung Ngurah Eddy Supriyadinata
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1900

Abstract

Purpose: This Community Service activity aims to expand the marketing scope of the MSME keripik tempe "Crackels" by providing materials on the importance of utilizing digital marketing and Instagram as a platform for business product promotion. Method: The activity was conducted using the Participatory Action Research (PAR) method, involving several stages such as planning, implementation, and evaluation. Practical Applications: The practical application of this activity included the direct implementation of digital marketing strategies by MSME actors, such as creating and managing Instagram accounts for product marketing. The MSME participants learned how to create engaging content and follow trends to increase the appeal of their products, resulting in a significant increase in followers and sales. Additionally, they utilized other applications like WhatsApp to support promotions, making marketing efforts more effective and efficient. Conclusion: This community program successfully increased the number of followers and sales for the MSME keripik tempe "Crackels" beyond the Renon area. For sustainability, additional activities such as creative content training, advanced digital marketing strategies, and regular evaluations are needed to help MSMEs effectively utilize digital technology and marketing strategies.
Co-Authors Anak Agung Ngurah Eddy Supriyadinata Gorda Kadek Devi Kalfika Anggria Wardani