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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Community Service
Setyo Pranowo, Agus
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Digital Technology-Based Marketing For Neglasari Tourist Village Bogor Regency Yudha, Aditya Prima; Virgantari, Fitria; Setyo Pranowo, Agus; Maharani, Dewi; Awwaqin Putra Hasrin , Adelio; Fadhillah, Restu
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.822

Abstract

Tourist villages are currently becoming an alternative form of tourism by promoting the concept of interaction between nature, culture, and local wisdom. Bogor, as one of the regencies in West Java province, has various interesting tourist destinations to visit, both by local and international tourists. The location of Bogor Regency, surrounded by mountains such as Gunung Gede Pangrango, Gunung Halimun, and Gunung Salak, has various natural tourism potentials. One of the tourist villages in Bogor Regency that offers nature tourism is the Neglasari tourist village. The Neglasari tourist village is traversed by the Cisasa River. The flow of the Cisasa River is utilized by the managers of the Neglasari Tourist Village to offer water tourism packages such as body rafting and river tubing. This river tourism business has been operating since 2021. The Neglasari tourist village is not yet very popular and is not frequently visited by tourists. The average visitation rate is only 4-5 groups of visitors or 20-50 people each month. This is due to the lack of massive promotion and marketing. To increase tourist awareness, digital marketing needs to be carried out with a good concept and done sustainably by utilizing digital marketing platforms such as websites and social media. The community service team from the Faculty of Economics and Business, Pakuan University, conducted training and mentoring programs related to digital marketing for Neglasari Tourism Village. The results of this community service activity include the Neglasari Tourism Village website, social media promotion flyers, content marketing guide modules, and promotional videos for Neglasari Tourism Village.
Strategies to Increase Organizational Resilience through Strengthening Entrepreneurial Spirit, Communication Effectiveness and Visionary Leadership Ibrahim, Iman; Hardhienata, Ing Soewarto; Setyo Pranowo, Agus
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3988

Abstract

This study aims to analyze the factors that influence the success of micro, small and medium enterprises (MSMEs) in Bogor City, focusing on the role of venture capital and the quality of human resources (HR). The research also identifies the main constraints of MSMEs and develops strategic recommendations for sustainable development. Using a quantitative approach and SITOREM analysis, the study involved 197 respondents selected through multi-stage random sampling. Primary data were collected through questionnaires, while secondary data were obtained from online sources. Path analysis revealed that entrepreneurial spirit has a positive significant influence on visionary leadership, while communication effectiveness has no significant direct influence. Furthermore, entrepreneurial spirit and communication effectiveness significantly influence organizational resilience, both directly and through the mediation of visionary leadership. The SITOREM analysis identified priority indicators for improvement, such as entrepreneurship training and more effective communication. The study concludes that risk capital, quality of human capital and visionary leadership play an important role in strengthening the resilience of MSMEs. Recommendations include developing human resource training, increasing access to capital, and improving the effectiveness of internal communication. The findings of this study contribute significantly to the development of strategies to improve the competitiveness and sustainability of MSMEs in the face of modern economic challenges.
Co-Authors Aditya Yudha Primantoro, Aditya Yudha Awwaqin Putra Hasrin , Adelio Fadhillah, Restu Fitria Virgantari Hardhienata, Ing Soewarto Ibrahim, Iman Maharani, Dewi